Women Worldwide with Deirdre Breakenridge

October 2022
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Fri, 21 October 2022

Establishing Brand Equity with Ari Kryzek

Brand equity is a big buzzword in the business world. Brands like Apple are highly recognizable not just for what they sell but also for what they stand for. Today, all businesses strive to have that type of impact with their brands. My guest today is an expert at helping women transform their business visions through building brand equity.

Ari Kryzek, CEO & Head of Strategy at Chykalophia, is a certified brand strategist. She works with women-led firms to help them carve out their brands and build brand equity. She’s also the host of the Halo Femtech podcast honoring innovative female disrupters.

So how can you hone in on your brand equity while staying true to your principles? In our conversation today, Ari shares her journey, her advice for women-led brands, and the questions you need to ask to dig deeper into your own story to build a brand that will create far-reaching customer connection and loyalty.

Show Notes:

[2:10] - Ari shares her foundational journey growing up in Bali.
[4:04] - The discovery that made Ari want to step into the role of helping women.
[7:07] - The main ingredients needed for a rewarding growth journey in business.
[8:46] - Ari explains brand equity, the perception we attach to brands, and how it builds over time.
[10:10] - Brand equity begins with aligning your values with your brand.
[13:10] - Ari shares how to stay true to your principles when establishing your brand.
[15:31] - The most important questions to ask when creating an innovative brand.
[16:33] - What is the one thing that only you can deliver?
[18:23] - Ari shares how flexibility infuses her creativity, curiosity, and excitement and helps her thrive.
[21:28] - Ari shares resources to help you hone in on your own powerful brand message.
[22:57] - How Ari’s Halo Femtech podcast is helping women thrive in all areas of their health.
[25:01] - Why following your heart will lead you to the right thing to do every time.

Links and Resources:

Ari Kryzek
Chykalophia
Halo Femtech podcast
Ari on LinkedIn
Building a Story Brand by Donald Miller
The Brand Gap by Marty Neumeier

CONTACT ME:

Direct download: WW360.mp3
Category:general -- posted at: 3:00am EDT

Fri, 7 October 2022

Getting More Women on Corporate Boards with Jocelyn Mangan

It’s no secret that the corporate boardroom is still a “man’s world,” but we also know that diversity at every level of an organization is so impactful. And when it comes to getting more women on corporate boards, you won’t find many more passionate than today’s guest Jocelyn Mangan.

Jocelyn is a co-founder of Him For Her, a social impact venture that aims at accelerating diversity on boards. Him For Her is building the boardroom of the future by making female candidates more visible. Prior to founding Him For Her, Jocelyn spent over 20 years in the tech field and in our conversation today, she describes her journey and the pivot she made into entrepreneurship.

So what prevents women from getting their seat at the table? Jocelyn shares the interesting myths about being board ready and the new challenges brought to us in recent years, including the challenge of personal wellness in leadership.

Show Notes:

[1:57] - Jocelyn spent 20+ years in tech but pivoted to entrepreneurship.
[4:22] - Although the job is demanding, the definition of readiness is broad.
[6:30] - What prevents women from being on corporate boards?
[7:32] - Board members are chosen based on similarities and create a lack of diversity.
[8:39] - Jocelyn explains the reason behind choosing the name Him For Her.
[10:05] - Age diversity is a real need.
[12:16] - Through Him For Her, Jocelyn felt a much deeper sense of purpose.
[13:32] - Although she uses a lot of skills she learned in previous roles, Jocelyn continues to learn new things as an entrepreneur.
[15:26] - Jocelyn shares the routines that keep her mind open and strengthen a growth mindset.
[18:20] - When it comes to effective leadership, sleep and wellness are crucial.
[21:09] - For Jocelyn, sleep and quality of sleep are top wellness priorities.
[22:34] - There are many ways to get into the boardroom. Jocelyn shares her tips.

Links and Resources:

CONTACT ME:

Direct download: WW359.mp3
Category:general -- posted at: 3:00am EDT