Women Worldwide with Deirdre Breakenridge
Fabian Geyrhalter on Women Worldwide

Fabian Geyrhalter, the founder of FINIEN, an LA-based brand consultancy, joins host Deirdre Breakenridge on Women Worldwide. Fabian is the author of the book How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand - From Positioning to Naming and Brand Identity. He is also published internationally by the Washington Post, Graphis, Communications Arts and the Huffington Post.

On the show, Fabian takes a deep dive into the meaning of a brand and what it takes to prepare for a brand launch. He shares what entrepreneurs get wrong 99% of the time when it comes to branding. As a result, he offers a step-by-step guide for those entrepreneurs who are bootstrapping but know brand development really matters far beyond a product or service they offer. In addition to discussing company branding, Fabian also shares his thoughts on personal branding, how technology affects a brand and why you should align with the right people.

A little more about Fabian Geyrhalter … Fabian is an active jury member of the Academy of Interactive & Visual Arts. As the winner of 23 American Graphic Design awards, he is frequently invited to judge international design competitions. Fabian has served as an adjunct professor at USC and Art Center College of Design and he's currently an Advisory Board Member of the Santa Monica College.

You can connect with Fabian on LinkedIn and Twitter @FINIENinsights

Direct download: WW_075.mp3
Category:Business -- posted at: 6:43pm EST

Heather Whaling on Women Worldwide

Heather Whaling, CEO and founder of Geben Communication, joins host Deirdre Breakenridge on Women Worldwide. Heather started her digital and social media PR agency in 2009, out of her dining room and at the heart of a recession. She’s grown her company through culture building and policy-making that helps all of her employees to thrive. Geben is an award-winning agency and Heather just recently received the EY Entrepreneur of the Year Award for the Ohio Valley Region (OH, KY, IN).

On the show, Heather discusses what culture looks like at her company. They’ve created some interesting "House Rules" which include Embrace the Crazy and Design Your Day. When it comes to Embracing the Crazy, Heather’s team is cool and calm whether they’re dealing with a crisis event or a client's product launch. The Design Your Day program helps employees to work when and where they are the most comfortable. It’s also a great way to have employee select the times of day that they are the most productive. Heather also shares her thoughts on productivity and prioritization. She offers tips including calendar blocking and understanding how to maximize your energy in order to stay laser focused.

A little more about Heather WhalingIn addition to delivering exceptional results for client partners, Heather prides herself on utilizing Geben as a platform for doing good. Driven by a “Give More, Grow More” philosophy, Heather fosters a company culture that empowers every member of the team to use their time, talent and expertise to make a positive impact in the world. Heather’s belief in doing well by good extends to both Geben’s client work and internal perks. (A fact that recently scored them the title of one of Columbus Business First’s Best Places to Work.)

You can connect with Heather on LinkedIn and Twitter @prtini

Direct download: WW_074.mp3
Category:Business -- posted at: 10:48pm EST

Neen James on Women Worldwide

Keynote Speaker and Leadership Coach Neen James joins Host Deirdre Breakenridge on Women Worldwide. Neen's corporate background is in learning and development, and managing large teams throughout several industries. As a motivational keynote speaker, she focuses on productivity and helps leaders get more done, so they can create more significant moments in life. Neen has been referred to as a "force of nature" with "boundless energy."

On the show, Neen dives into the characteristics of a good speaker. If you’re really interested in speaking, then you have to be authentic, reliable and approachable. She also stresses that you must put aside your ego and make sure you have a quality message. Many people call themselves speakers and just regurgitate someone else’s material. Neen also shares what productivity means to her. She says, "Productivity is having time to do what really matters in your life." Productivity takes true focus and requires a deadline-oriented approach. Neen works 15-minute blocks of time. "You can get a lot done in 15 minutes," she says. Her advice to entrepreneurs is to hustle and to make sure you pay attention to what your clients are telling you.

A little more about Neen James Neen has a down-to-earth style and contagious enthusiasm that her audiences find engaging. She shares practical strategies that they can apply at work and home. Neen is also is a Certified Speaking Professional, a recognition earned by less than 10% of speakers worldwide. In addition to her busy speaking schedule, Neen provides one-on-one leadership coaching and mentoring on a variety of business topics.

You can learn more about Neen on her website and connect with her on LinkedIn and Twitter @NeenJames

Direct download: WW_073.mp3
Category:Business -- posted at: 9:03am EST

Brianna Averhart, a fashion design major at Moore College of Art & Design, joins Host Deirdre Breakenridge for a Women Worldwide in-person podcast interview on the Moore College Campus in Philadelphia. Brianna is a sophomore at Moore. She's also a Resident Advisor (RA) and recognized as one of the scholars of the college's Visionary Award Honors Program. The episode with Brianna is part of a three-part series sponsored by Moore featuring alumni, faculty, and students.

On the show, Brianna shared when she first discovered her passion for fashion design, which began with her love of sewing. She joined the Moore community which has helped her to cultivate her leadership skills. As an RA, planning programs and assisting her student residents, Brianna offered her perspective on leadership and inspiring others. During the episode, Brianna fields questions from friends and peers on how she handles the criticism that comes with the world of an artist as well as how she overcomes her inner fears and challenges.

A little more about Brianna Averhart Brianna was always interested in Moore College hearing about their internships, scholarships and participating in their programs even before she became a full-time student. She was also drawn to Moore because 94% of their graduates receive jobs. As a fashion design major, Brianna’s goal is to help people feel more comfortable in their own skin by creating clothing that’s made for everyone.

A little about our sponsor, Moore College of Art & Design: Moore College of Art & Design educates students for careers in art and design. Founded in 1848, Moore is the nation's first and only women's visual arts college for undergraduates. The College's career-focused environment and professionally active faculty form a dynamic community in the heart of Philadelphia's cultural district, surrounded by world-class museums. The College offers ten Bachelor of Fine Arts degrees for women and four coeducational graduate programs. In addition, Moore provides many valuable opportunities in the arts through The Galleries at Moore, Continuing Education Certificate programs for professional adults, the acclaimed Young Artists Workshop, The Art Shop and Sculpture Park.  For more information about Moore, visit www.moore.edu.

Direct download: WW_Moore_College_Live_2.mp3
Category:Business -- posted at: 10:03pm EST