Fri, 24 August 2018
Without change business owners will become irrelevant. Change is all around us, but it’s never easy whether in your personal life or business life. Entrepreneurs who are able to embrace change and integrated thinking are the ones who create opportunity. I have the perfect guest today, to talk about change and her journey going through change. Gini Dietrich is a Women Worldwide alum and the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is a speaker, award winning blogger, and we are fortunate to have her here today to share her story. You can find Gini Dietrich here:Gini on Google+ Show Notes
Links and Resources: Shift Ahead |
Thu, 16 August 2018
Life is all about passion, change, and growth, and business should be the same! So, I am thrilled to have another passionate woman entrepreneur for you this week! My guest today has a story to share. Her story is about some big changes she had to make, and what those changes meant for her professional journey, her entrepreneurial venture, and the overall growth of her business.
Priscilla McKinney is the CEO and “Resident Mama Bird” leading her team of creative “Peeps” at Little Bird Marketing. Little Bird is a boutique marketing agency specialized in branding, design, campaign, and content strategies. She is also the host of “Ponderings from the Perch,” a podcast about entrepreneurship, marketing best practices, managing creatives, company culture, and much more!
Stay tuned with the fabulously cool Priscilla McKinney and learn more about her journey, her process, and how her passion and humility made all the difference in the world! In This Episode
Quotes in This Episode“Some people stumble, some people are forced. Rare are those birds who go, ‘I know what I was made for.’” —Priscilla McKinney
“I think it's about staring down this difficult situations and seeing them as opportunities.” —Priscilla McKinney
“It takes a long time to become the business owner and the entrepreneur and the leader that you want to be. It's a long time. But, once you get that voice, you are not going to walk away from it, you're not going to stop talking. ” —Priscilla McKinney
“I believe in process. I believe in creating a system that teaches your clients how to work with you, really develops a relationship model with your clients, and that is really geared towards partnership. How are we going to do this together?” —Priscilla McKinney
“Who are you sharing that bold idea with? Are they really the right person? By that, I mean sometimes we share this bold, crazy idea with someone who is not qualified to give us sound advice. I'd say, slow it down, think it through for a minute, because I do believe in process.” —Priscilla McKinney ResourcesPriscilla’s Twitter and LinkedIn Little Bird Marketing Website Ponderings from the Perch Podcast |
Thu, 9 August 2018
While the work of the pioneering and hardworking women who came before us has done so much for the women in business today, there is still a great deal of work to be done. It is incumbent upon us all to speak up and continue to make a difference in our own places of work and advance the cause of all women in the workplace. That is why today we are focusing on investment and gender equality in the workplace. Helping us tackle the cause for women’s equality in the workplace is the unshakeable Martine Liautaud.
Martine is one of the first ever female investment bankers in France. She is the Founder and President of the Women Initiative Foundation (WIF), and an international Financial Executive and Entrepreneur. Martine has been incredibly active advocating for and mentoring women in the business world, and her book, Breaking Through: Stories and Best Practices From Companies That Help Women Succeed, has reached an even wider audience of women around the world who have benefited from her mentorship.
Learn just how Martine is helping women find courage and confidence in the workplace. Stay tuned as Martine explains the importance of everyone getting involved in the fight, men, women, and even your CEO! Martine shares her own journey as a pioneer of women in investment banking in France and how her foundation (WIF) is doing work across the globe today.
In This Episode
Quotes in This Episode
“From the beginning of my career, I wanted to be an investment banker.” —Martine Liautaud
“Women are 50% of the population and 50% of the customers, so we cannot stay only with men at the top level. I think diversity is a richness.” —Martine Liautaud
“I don’t expect that you will have U.S. regulation on [family policy] I think it will be in fact the responsibility of the companies to develop that, to help women to have more flexibility in their work...” —Martine Liautaud
“For the companies, it is important to include men in the gender equality policies and the mentoring programs. But for that, we need to have strong support from the CEO.” —Martine Liautaud
Resources
Martine’s Twitter WIF’s Twitter The WIF Website Martine’s Book |
Thu, 2 August 2018
Today we are focusing on shifting ahead in business. Trying to stay ahead of your clients’ needs can seem like a never-ending feat. We are constantly watching, shifting, moving, and trying to remain relevant in the worlds of our customers. But, there are so many changes in technology and media, that we are seeing wide shifts in consumer behavior. So we have to be flexible and adaptable. Helping us tackle this issue so you don’t get stuck is Allen Adamson.
In This Episode
Quotes in This Episode “Stop being totally fixated on the competitors right in front of your nose, and zoom out, and see what's going on a little bit more to the left and right, and behind you, because typically categories get disruption, not from within, but from outside.” —Allen Adamson
“[Kodak] were so addicted to the phenomenal profitability of film, there would be no other business they could even invent that would come close to it. They were stuck, as well as many other companies, by the Golden Handcuffs.” —Allen Adamson
“There are many ways you can fall behind, there are not a lot of ways you can stay ahead, but you can start to eliminate some of the culprits.” —Allen Adamson
“Analysis paralysis is the other big one that in fact impacts most organizations because figuring out where to shift is never easy.” —Allen Adamson
“You need a leader that is comfortable with risk.” —Allen Adamson
Resources Allen’s Twitter Find out about Allen’s book HERE Metaforce Website |