Dr. Frida Polli, an award-winning neuroscientist and the co-founder of pymetrics, a New York City tech start-up joins Host Deirdre Breakenridge on Women Worldwide. Pymetrics uses cognitive neuroscience to create analytics-informed decision-making and performance enhancement software to help people find their optimal career path. The business is a hybrid between LinkedIn and OkayCupid, which uses interactive games to match personal traits to best career choices.

On the show, Frida shares how certain inherent traits can guide your career decision and how technology can help us to uncover cognitive strengths and weaknesses. Their use of games makes the process more fun and engaging vs. the more traditional forms of testing, used in the past. Frida also discusses how she left neuroscience in the lab to touch more lives outside of academia, finding her optimal fit as an entrepreneur.

A little more about Dr. Frida Polli … As a neuroscientist, she has won numerous awards including the 2010 Life Sciences Track in MIT 100K Entrepreneurship Competition and she was among the top 1% of postdoctoral fellows at MIT winning the NIH National Research Service Award and the HST Catalyst Award. Frida has also been instrumentally involved in the MIT neuroimaging studies and she has led the MIT arm of first international industry collaboration to develop treatment biomarkers for depression.

You can connect with Dr. Polli on LinkedIn

Jenny Mojo, the founder of Paper Dolls, which is a dedicated network of female entrepreneurs committed to embracing and enhancing the way professional women work, individually and together joins Host Deirdre Breakenridge on Women Worldwide.

On the show, Jenny discusses how women together can go farther and the many lessons she’s learned from the women around her, both professionally and personally. She also shares how she tackled challenges early on in her career and offers her best advice for other entrepreneurs who are hungry to learn and grow, but may not have a lot of resources readily available to them.

A little more about Jenny Mojo … Jenny is a 20+ year multi-discipline marketing leader with a passion for creating emotional consumer connections and experiences. She is successful at establishing the vision & strategy necessary for driving marketing innovation, converting insights and delivering audience. She has worked directly or in partnership with some of the world’s leading brands including Microsoft, Disney, Samsung, Pepsi, Farmers Insurance, XBOX, Major League Baseball and CBS delivering award winning digital, retail, product launch and experiential marketing programs.

AdaPia d'Errico, the Chief Marketing Officer at Patch of Land, a Peer-to-Real-Estate ("P2RE") lending marketplace joins Host Deirdre Breakenridge on Women Worldwide. Patch of Land matches accredited and institutional investors with borrowers seeking timely and consistent sources of funding for rehabbing properties across America. At Patch of Land, AdaPia drives brand, marketing and sales strategies, including PR, product marketing, marcomms and lead generation.

On the show, AdaPia discusses how she made the huge leap from banking, insurance and hedge funds in the early part of her career into brand development and strategic marketing in the new media, arts and entertainment industries. She also shares her thoughts on the challenges when working with start ups as well as larger more established brands, and what it takes for a brand to survive today.

A little more about AdaPia d’Errico … AdaPia has co-founded two businesses with women partners, coached entrepreneurs and start-ups, taught and mentored business students, and is a regular member of groups and organizations that encourage women in business and matching women led businesses with investors.

Learn more about AdaPia on her website

Juls Bindi, the CEO and Founder of ZuGoPet joins Host Deirdre Breakenridge on Women Worldwide. ZuGoPet is a brand of innovative and fashionable pet products, which includes a signature, multifunctional pet carrier. With a passion for animals and her entrepreneurial spirit guiding her, Juls designed a way to help pets that suffer from separation and travel anxiety.

On the show, Juls discusses her inspiration behind ZuGoPet, what she learned from her research about animals and travel, and how social media is a great way to raise awareness about pet safety.

Just a little more about Juls … Prior to founding ZuGoPet, she answered a true calling to be a mental and physical healing life force. Juls studied at the Monterey Institute of Touch in Carmel Valley and earned a massage degree. Soon after, Juls founded Awake and Living, a website dedicated to educating readers on health, wellness and self-awareness.

Tarlika discusses on the show some of her biggest challenges as a criminal defense attorney, often dealing with youth today and decisions that will affect the rest of their lives. She also openly shares her thoughts on what it takes to be a good lawyer and her career advice, as well as how maintain the right balance in life with a career that has become her greatest passion.

A little more about Tarlika Navarro...Prior to joining Haddad & Navarro, Tarlika worked as an Assistant State Attorney for Broward County, prosecuting crimes from simple misdemeanors to first degree felonies. While working on her Juris Doctor, Tarlika clerked for Judge Amy Karan in the 11th Circuit Court in Miami, Florida.

Learn more about Tarlika on her website.

Yvonne Lacey, Media Director at TwoNil, joins Host Deirdre Breakenridge on Women Worldwide. Yvonne works in performance platform marketing with B2B clients and dot com ventures for strong ROI, utilizing high-level analytics for optimal outcomes. She shares her deep knowledge of the media, focusing on the new trend of podcasting.

Before TwoNil, Yvonne spent many years at Fox Broadcasting Company, as the National Media Director developing, planning and executing strategic marketing and promotional campaigns via traditional and new media vehicles to promote the FOX television network.

A little more about Yvonne Lacey … Throughout her career, Yvonne has experienced the vast changes in the media landscape. She's embraced the changes both professionally, as a media director, and also personally, as a podcaster, launching her show, Dr. Xmas. The Dr. Xmas show is a part of the #50Shows Empowering Women movement. Through Dr. Xmas, Yvonne discusses her passion for Christmas, and offers tips to listeners on how to bring back the spirit of the holidays.

You can read, follow and comment on Yvonne's Dr. Xmas blog at http://xmaskid.blogspot.com and on Facebook.