Women Worldwide with Deirdre Breakenridge (business)

Life is all about passion, change, and growth, and business should be the same! So, I am thrilled to have another passionate woman entrepreneur for you this week! My guest today has a story to share. Her story is about some big changes she had to make, and what those changes meant for her professional journey, her entrepreneurial venture, and the overall growth of her business.

 

Priscilla McKinney is the CEO and “Resident Mama Bird” leading her team of creative “Peeps” at Little Bird Marketing. Little Bird is a boutique marketing agency specialized in branding, design, campaign, and content strategies. She is also the host of “Ponderings from the Perch,” a podcast about entrepreneurship, marketing best practices, managing creatives, company culture, and much more!

 

Stay tuned with the fabulously cool Priscilla McKinney and learn more about her journey, her process, and how her passion and humility made all the difference in the world!

In This Episode

  • Priscilla’s Story
  • Dreaming a Different Dream
  • Overcoming Disaster and “Stunning Discomfort”
  • Tough Love and Tough Decisions
  • People, Process, and Ponderings from the Perch

Quotes in This Episode

“Some people stumble, some people are forced. Rare are those birds who go, ‘I know what I was made for.’” —Priscilla McKinney

 

“I think it's about staring down this difficult situations and seeing them as opportunities.” —Priscilla McKinney

 

“It takes a long time to become the business owner and the entrepreneur and the leader that you want to be. It's a long time. But, once you get that voice, you are not going to walk away from it, you're not going to stop talking. ” —Priscilla McKinney

 

“I believe in process. I believe in creating a system that teaches your clients how to work with you, really develops a relationship model with your clients, and that is really geared towards partnership. How are we going to do this together?” —Priscilla McKinney

 

“Who are you sharing that bold idea with? Are they really the right person? By that, I mean sometimes we share this bold, crazy idea with someone who is not qualified to give us sound advice. I'd say, slow it down, think it through for a minute, because I do believe in process.” —Priscilla McKinney

Resources

Priscilla’s Twitter and LinkedIn

Little Bird Marketing Website

Ponderings from the Perch Podcast

Direct download: PriscillaMcKinneyonWomenWorldwide.mp3
Category:Business -- posted at: 6:09pm EDT

While the work of the pioneering and hardworking women who came before us has done so much for the women in business today, there is still a great deal of work to be done. It is incumbent upon us all to speak up and continue to make a difference in our own places of work and advance the cause of all women in the workplace. That is why today we are focusing on investment and gender equality in the workplace. Helping us tackle the cause for women’s equality in the workplace is the unshakeable Martine Liautaud.

 

Martine is one of the first ever female investment bankers in France. She is the Founder and President of the Women Initiative Foundation (WIF), and an international Financial Executive and Entrepreneur. Martine has been incredibly active advocating for and mentoring women in the business world, and her book, Breaking Through: Stories and Best Practices From Companies That Help Women Succeed, has reached an even wider audience of women around the world who have benefited from her mentorship.

 

Learn just how Martine is helping women find courage and confidence in the workplace. Stay tuned as Martine explains the importance of everyone getting involved in the fight, men, women, and even your CEO! Martine shares her own journey as a pioneer of women in investment banking in France and how her foundation (WIF) is doing work across the globe today.

 

In This Episode

  • Martine’s Career
  • Inequality in the Workplace
  • Martine’s Book
  • Martine’s Studies on Gender Equality
  • Dealing With Discrimination in the Workplace

 

Quotes in This Episode

 

“From the beginning of my career, I wanted to be an investment banker.” —Martine Liautaud

“I became a commercial banker, and because I was a woman no one gave me customers.” —Martine Liautaud

“It’s really important that men and women are mentors.” —Martine Liautaud

 

“Women are 50% of the population and 50% of the customers, so we cannot stay only with men at the top level. I think diversity is a richness.” —Martine Liautaud

 

“I don’t expect that you will have U.S. regulation on [family policy] I think it will be in fact the responsibility of the companies to develop that, to help women to have more flexibility in their work...” —Martine Liautaud

 

“For the companies, it is important to include men in the gender equality policies and the mentoring programs. But for that, we need to have strong support from the CEO.” —Martine Liautaud

 

Resources

 

Martine’s Twitter

WIF’s Twitter

The WIF Website

Martine’s Book

Direct download: MartineLiautaudonWomenWorldwide.mp3
Category:Business -- posted at: 11:51am EDT

Today we are focusing on shifting ahead in business. Trying to stay ahead of your clients’ needs can seem like a never-ending feat. We are constantly watching, shifting, moving, and trying to remain relevant in the worlds of our customers. But, there are so many changes in technology and media, that we are seeing wide shifts in consumer behavior. So we have to be flexible and adaptable. Helping us tackle this issue so you don’t get stuck is Allen Adamson.

Allen is a brand strategist and entrepreneur. He is the founder of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of change and market evolution. Allen is also a co-author of the book Shift Ahead: How the Best Companies Stay Relevant In a Fast-Changing World, which we will be discussing here today!

Stay tuned to learn more about the landscape of successfully shifting ahead, and hear some helpful case studies and some cautionary tales from Allen’s book!

 

In This Episode

  • About Allen
  • Case Studies
  • Competition and Disruption
  • Shifting Isn’t a No-Brainer
  • Diversifying Thought
  • Challenges in Business

 

Quotes in This Episode

“Stop being totally fixated on the competitors right in front of your nose, and zoom out, and see what's going on a little bit more to the left and right, and behind you, because typically categories get disruption, not from within, but from outside.” —Allen Adamson

 

“[Kodak] were so addicted to the phenomenal profitability of film, there would be no other business they could even invent that would come close to it. They were stuck, as well as many other companies, by the Golden Handcuffs.” —Allen Adamson

 

“There are many ways you can fall behind, there are not a lot of ways you can stay ahead, but you can start to eliminate some of the culprits.” —Allen Adamson

 

“Analysis paralysis is the other big one that in fact impacts most organizations because figuring out where to shift is never easy.” —Allen Adamson

 

“You need a leader that is comfortable with risk.” —Allen Adamson

 

Resources

Allen’s Twitter

Find out about Allen’s book HERE

Metaforce Website

Direct download: AllenAdamsononWomenWorldwide.mp3
Category:Business -- posted at: 6:54pm EDT

Today we are focusing on advertising, digital marketing, and content. In this day and age–more than ever before–content is king! Social media and digital marketing have raised the bar on quality content creation, and the future of advertising now lives on an ever-growing online ecosystem. To help us better understand where the future of content creation and digital marketing lies, we’re speaking with Analisa Goodin.

 

Analisa Goodin is the CEO & Founder of Catch&Release, a technology-driven platform for sourcing and safely licensing authentic content found on the Internet. After a decade working with global brands in the advertising agency world, Analisa identified a specific pain point: the ability to find relevant, compelling content that could be quickly and safely licensed for commercial projects. Fueled by the ubiquity of the internet and social media, user-generated content (UGC) was something advertisers and brands began considering as viable creative content. That is why she founded Catch&Release in 2014.

 

Analisa will be sharing her journey from ideation, through pitching VCs, all the way to changing the advertising industry as we’ve known it. Stay tuned to learn more about the future of UGC and how Catch&Release is paving the way!

 

In This Episode

 

  • Analisa and Catch&Release
  • User-Generated Content
  • A Shifting Model
  • Mentorship is Key
  • Some Good Advice

Quotes in This Episode

“One of our thesis as a company is that this problem is best solved without a library, and it's kind of a radical idea because most other business models around licensing imagery up to now have all been around a library.” —Analisa Goodin

 

“We want to leave ourselves open and agnostic to any platform that has the right content for our client's briefs and needs. Today, Instagram is a massive part of our supply and we curate a lot from Instagram, but we're not limited there. In a year when other photo platforms and video platforms come out, we follow where those are.” —Analisa Goodin

 

“The technology that we're building is allowing us to identify licensable content and is allowing us to transact as quickly as possible–turning the internet into a stock house.” —Analisa Goodin

 

“We recognize that the industry is going to be increasingly reliant on technology to scale. There is not enough original production to service the size of the market. What's happening with the rise of digital is it's putting a lot of pressure on the production industry to create more content, but production is a very manual process.” —Analisa Goodin

 

”We recognize that what we're bringing to the table is new. There's never been anything like it before. But we believe that it's an inevitability. And that it's solving an inevitable need.” —Analisa Goodin

Resources

Analisa’s LinkedIn

Analisa and Catch&Release onInstagram

Catch&Release Official Website

Direct download: AnalisaGoodinonWomenWorldwide.mp3
Category:Business -- posted at: 12:22pm EDT

Today we’re talking about scaling your small business. How do you scale your single person operation into a lucrative and effective venture? This episode is for all of you entrepreneurs out there who need some expert advice and a little direction. Today we’re looking at the rise of the "million-dollar, one-person business"–the biggest trend in business today–and how it offers the widest range of people the most ways to earn a living while enjoying the lifestyle they desire.

Joining us today is Elaine Pofeldt. Elaine literally wrote the book on scaling your small one person business,“The Million-Dollar, One-Person Business.” She is an independent journalist specializing in small business, entrepreneurship, and careers. Elaine’s interest in small business has taken her from a senior editor at Fortune Small Business magazine to becoming a small business owner herself, freelancing for all kinds of clients.

We are so happy to have Elaine here with us today! She will be outlining the "million-dollar, one-person business" landscape, the risks, pluses, and minuses, and the lessons everyone should learn. If you are currently running your own one-person business or considering taking the leap, stay tuned, this is an episode you won’t want to miss!

 

In This Episode

 

  • One Person Businesses by the Numbers
  • Outsourcing and Freelance, Knowing When to Delegate
  • Side Hustles, Money Matters, and Hidden Costs
  • Real Stories of Entrepreneurship
  • Relationships and Connections
  • Some Sound Advice

 

Quotes in This Episode

“One thing I noticed, was that no one was really covering the one person business, although there are about 25 million non-employer businesses.” —Elaine Pofeldt

 

“We just don't pay attention to them and they're almost treated as failures, as failures to scale. When in fact, I found in a lot of my reporting that; the folks running them are very, very happy with their situations, they love running one-person businesses.” —Elaine Pofeldt

 

“I mean, you can always increase revenue if you're willing to work 20 hours a day, but eventually that's going to destroy your health, and your personal life, and everything else, so that's not sustainable, even if there might be a week out of the year that you have to do that for some project you're getting done. So, that's not the answer.” —Elaine Pofeldt

 

“I mean, I'm a freelancer, I don't want to be on payroll with any of my clients, I like the freedom of working for different clients, and on different projects. I have a business, and I don't wanna have a job.” —Elaine Pofeldt

 

“I don't recommend anybody just quit a job and start a business. The side hustle is a really good idea.” —Elaine Pofeldt

 

Resources

Elaine’s Twitter and LinkedIn

Elaine’s Official Website

Elaine’s Book: The Million-Dollar, One-Person Business

Direct download: ElainePofeldtonWomenWorldwide.mp3
Category:Business -- posted at: 11:52am EDT

Our relationships are so important to the quality of our lives. Often times, however, we aren’t putting enough emphasis on developing strong and lasting bonds. So, the question is: can you unleash the kind of passion that will last you a lifetime? Today, we’re talking about how we can shift our perspective to change any relationship.

 

My special guest today is helping change relationships alongside her business partner and husband. Stacey Martino is the Co-Founder of RelationshipDevelopment.org and RelationshipU. She is an educator and “Divorce Preventionist.” Through strategic coaching, online programs, packed live events, and a best-selling books, Stacey and her husband Paul help transform love relationships. Their innovative focus on the power of the individual in any relationship, has helped empower tens of thousands of people, and Stacey wants to do that for you too!


In this episode, you’ll learn more about the Martinos’ unique methodology and the relationship education “that no one ever teaches us!” You’ll also learn why Stacey and Paul don’t do “couples work” (because they believe couples work doesn’t work…), and why they seek to empower just ONE partner to transform the WHOLE relationship.

 

In This Episode

  • Stacey’s Story
  • Equal But Different, Men and Women
  • Trust and Fear
  • Relationship Education
  • Action and Transformation

 

Quotes in This Episode

“Paul was the one who came to me and said, 'Look, I cannot watch another family crumble when they have kids in that house. If they had just been blessed to learn what we were fortunate to learn, maybe that wouldn't have had to end.'” —Stacey Martino

“It's kind of ridiculous that we've all ended up in this situation that we're in where we've kind of been handed from generations past these broken relationships with patterns of relationship that just literally don't work anymore, regardless of how hard we try.” —Stacey Martino

“Really we're basically different species. And we're equal, of course, but the same, oh, no, no, no. We don't even apply the same meanings to the same vocabulary words.” —Stacey Martino

“We come from generations past where demand relationship tactics were really all that was used and all that was seen. One person's unhappy and they ask the other people to change. One person is unhappy and they ask the other person to compromise.” —Stacey Martino

“People just have a false definition of what forgiveness really is. What they're trying to express is, I'm not going to continue bringing this up with that person, I'm going to just hold it on within myself, until it either eats me alive or I explode. And that's what people say when they say they won't forget.” —Stacey Martino

“But the truth is and the beautiful thing is that it only ever takes one person to transform any relationship [...] One person can change the situation at any moment. We've just never been given the tools to do it before.” —Stacey Martino

Resources

Stacey’s Facebook, Twitter, and YouTube

Official Website: RelationshipDevelopment.org

Stacey’s Book: The Miracle Morning for Transforming Your Relationship

Direct download: StaceyMartinoonWomenWorldwide.mp3
Category:Business -- posted at: 7:54pm EDT

Let’s talk about media, college, and the entrepreneur. When you hear college, media, and startup, you probably think of Facebook. Well, today’s special guest is also a Harvard startup alum who shook up the world of college media catering specifically to female students. She was in her senior year at Harvard when she co-founded and launched HerCampus.com

 

Stephanie Kaplan Lewis is the CEO and Editor-in-Chief of Her Campus. Her Campus is the #1 New Media brand for female college students, and a 360 degree college marketing agency. Her Campus reaches over 35 million users monthly across the Her Campus media network, and Her Campus marketing clients include H&M, Ikea, Vera Bradley, and many, many more.

 

Join us for a fantastic discussion on calculated risks, first time challenges, and startup success! Stay tuned to learn more about Stephanie’s journey, the Her Campus community, and going from being a full-time student to a full-time CEO.

 

In This Episode

  • Stephanie’s Story and Her Campus
  • Launching a Startup
  • Backup Plans and Calculated Risks
  • Challenges
  • Working Relationships

 

Quotes in This Episode

 

“I think there's always a question of whether entrepreneurs are kind of risk averse or risk loving or somewhere in the middle. And for us, no question that pursuing our own business was more risky than going a very traditional path.” —Stephanie Kaplan Lewis

 

“I think there are a lot of benefits to being a young first time entrepreneur, but there are also just so many gaps that you have in terms of pure knowledge and skills and it's really helpful to have mentors and advisors that you can lean on to help fill in those holes.” —Stephanie Kaplan Lewis

 

“I think vacation is a relative term when it's your own business. So, we're never truly unplugged.” —Stephanie Kaplan Lewis

 

“We were college students coming out of a liberal arts undergraduate, and we had never worked full time in the real world. And, we've completely bootstrapped the company, as well. So, we've opted not to raise money, and we've funded it entirely through our revenues, and we've been profitable since we launched.” —Stephanie Kaplan Lewis

 

“I really never growing up saw myself as someone in business, let alone as an entrepreneur. I always thought I was going to be a writer or an editor or a journalist when I grew up. So it's been really interesting to see I guess the evolution of what I'm interested in and what I find fulfilling and meaningful to do in my work day to day.” —Stephanie Kaplan Lewis

 

“ And I think there's a big misconception out there that you're going to have this overnight success, and you're going to go from nothing to this huge company so fast. And then you're going to sell your business for tons of money or whatever it may be. But really, it's a really long road. It's really hard work. It's sprinkled with some really fun, exciting times, no question. But most of the time you are just slogging through for what feels like an endless stretch of time.” —Stephanie Kaplan Lewis

 

Resources

Stephanie’s LinkedIn and Twitter

Her Campus Website

Stephanie’s Book: The Her Campus Guide to College Life

Direct download: StephanieKaplanLewisonWomenWorldwide.mp3
Category:Business -- posted at: 9:44am EDT

Today we are talking tech and delving deeper into augmented, virtual, and mixed reality in the personal and professional spaces. This promises to be an enlightening episode, especially if you are a smaller business interested in immersive experiences. What do you need to know? We are answering all the questions you never knew you had!

 

Guiding us through this topic is VRare Founder, Reekita Gala. VRare is an AR, VR, and MR development and education service business. VRare is known for merging real and virtual worlds to produce new environments and visualizations. While technology is often vilified for isolating individuals or hindering interpersonal connection, Reekita’s journey sheds light on the ability of advancing technologies to bring people together. We are excited to have Reekita with us today!

 

Stay tuned to learn about the magical qualities of AR and VR, as well as what virtual tech can provide your business. Reekita breaks down how she founded a tech-forward business after becoming a mother and why you shouldn’t be scared of VR either!

 

In This Episode

  • AR, VR, MR, What Does It All Mean?
  • What’s Out There Now, What’s Coming?
  • Getting Your Customers on Board
  • Seeing the Writing on the Wall and Staying Current
  • Learning from the Experts
  • VRare and Pioneering VR in Marketing



Quotes in This Episode

“So I think [the] starting point should be an understanding about these technologies. It's such a new thing where businesses can actually either win or lose because of this technology.” —Reekita Gala

 

“You need to change your mindset, because the hardest thing that people actually have in adapting the technology is [that] they feel that it's [...] not gonna affect me and the business. ” —Reekita Gala

 

“Every technology has a decade [...] the market has shifted already, by 2020 it’s going to be totally mainstream for the consumer.” —Reekita Gala

 

“I started learning what is required to create this platform [...] I had no programming skill at that [time]. So learning all about programming [...] I think I took around more than 150 courses!” —Reekita Gala

 

“He actually took my phone and he took the card. He's like how did you do that? Like, is this some kind of magic? I was like no it's not magic, it's augmented reality technology!” —Reekita Gala

 

“Stress is something which is conditioned. If you condition your mind not to be stressed about things, you will not be stressed [...] if you feel stress that means there is something which is bothering you. And when something is bothering, you should understand the reason behind it.” —Reekita Gala

 

Resources

Reekita’s LinkedIn and Facebook

Official Website

Direct download: ReekitaGalaonWomenWorldwide.mp3
Category:Business -- posted at: 8:07pm EDT

Today's Women Worldwide episode is taking us in a few interesting directions; from memory improvement and self-directed learning, all the way to artificial intelligence and robotics. We are bringing you a packed episode! Today’s guest is not only a memory expert, but a PR expert as well, and he’s got a lot to share with you.

Dave Farrow started his career promoting a program for memory improvement that actually landed him in the Guinness Book of World Records. Dave is an entrepreneur and expert of self-directed learning and accelerated learning. Through these techniques, he is teaching others how to improve their chances for success in life with simple, fun, and effective tools. He is also the founder and CEO of Farrow Communications, an expanded PR firm, and a popular speaker.

Stay tuned for a fun episode filled with playing cards and robots! We’ll be learning a few effective techniques for memory improvement, hearing some excellent advice, and learning more about growing a business organically, as well as expanding your field of expertise.

 

In This Episode

  • Improving Your Memory
  • Guinness World Records
  • Re-Branding and Building a Business Organically
  • Robotics and AI
  • Expanding Into Other Fields

 

Quotes in This Episode

“I was talking about what we now know is the real model of the brain, which is brain plasticity, which basically says that your brain is constantly changing based on the exercises and activities that you do.” —Dave Farrow

 

“Almost at any age, when you actually start doing proper brain training, you cut your risk for memory loss as you age dramatically.” —Dave Farrow

 

“When you make a business, the arrogance is to believe that you're at the center of the universe, and you're choosing everything, but I really think a business should be grown organically based on what the customers want” —Dave Farrow

 

“From the very beginning I've wanted to be really on the cutting edge of technology, that's why we changed from FarrowPR to Farrow Communications recently because we're offering social media services, we're writing articles for people, working on their books with them, or doing coaching on branding.” —Dave Farrow

 

“I think a lot of us can relate to we're in our field and we're really smart at what we do, but we see other fields and other realms and we think, "Wow, I'd like to play in that sandbox a little bit," and we think that that's not okay in our society. Everyone wants to be pigeonholed, and specialists get paid more and everything. For me, it actually had the opposite effect.” —Dave Farrow

 

Resources

Dave’s Twitter

Farrow Communications Website

Dave’sMemory Made Easy Program



Direct download: Dave_Farrow_on_Women_Worldwide.mp3
Category:Business -- posted at: 12:19am EDT

Are you happy with your job? Are you happy when you wake up in the morning? Well, today we are talking all about working happier and living better. Happiness is an internal process, but there are ways to bring the principles of happiness and fulfillment into your workplace. Today Happiness Expert Stella Grizont is teaching us all about living out our possibilities in full color!

 

Stella is the Founder and CEO of Woopaah, where she works with overachievers who are seeking deeper career fulfillment and organizations who are dedicated to engaging their employees. She was well positioned for the job as one of the first 150 people to earn a Masters in Applied Positive Psychology (aka the science of happiness) from the University of Pennsylvania. Prior to launching Woopaah, Stella was a Brand Strategist at Y&R. But after refocusing and reorganizing, Stella is living her best life as a speaker, executive coach, entrepreneur, and writer working with Forbes!

 

Stay tuned as Stella shares her own journey and some wonderful personal advice. Stella is all about creating the life you love, and listening through the journey to find your “dream job” on the other side of your “dream job.”

 

In This Episode

 

  • Woopaah
  • Losing Yourself to the Corporate World
  • The “Dream job”
  • Applied Positive Psychology
  • Who Do YOU Want to Be?
  • Following Your Gut, Not Fear

 

Quotes in This Episode

“That was the first time I realized, ‘Oh my God, your mind and body are so connected.’ I have lost who I am in this organization...So, our body is always sending us signals.” —Stella Grizont

 

“I realized that the essence of what I love to do was to listen to people and help them live their dream life.” —Stella Grizont

 

“So, it's funny because for thousands of years philosophers, mystics, teachers, poets, religious leaders have all wrestled with what does it mean to live the life worth living, and it's only in about the last 20 or so years that scientists have started asking that question.” —Stella Grizont

 

“There's tons of toxic work environments. We know that nearly 80% of people worldwide are unengaged in their work–7 out of 10 in the US. So, people are checking out.” —Stella Grizont

 

“The way I help my clients–and this is the first thing I do with my clients–is I help them establish a vision of not what it is that they want to achieve or do or accomplish in five years, it's about how do I want to be, because you can achieve a bunch of goals and still be miserable.” —Stella Grizont

 

“Traditional psychology, as we know, it is a deficit model. So, it asks what's wrong with people and how do we get them from negative five to zero–how do we get them back to normal? Positive psychology uses the same empirical approach–so evidence-based approach–but it asks a different set of questions. It asks, ‘How do we get people from zero to plus five?’” —Stella Grizont

 

Resources

Stella’s LinkedIn, Facebook, and Blog

The Woopaah Website

Direct download: Stella_Grizont_on_Women_Worldwide.mp3
Category:Business -- posted at: 8:56pm EDT