Women Worldwide with Deirdre Breakenridge (general)

Our current economy is growing. Some would even say it is booming. Are you feeling the financial effects and saving more? My guest today, not only wants to solve the problem of people not saving enough but has found a way to do it that makes it fun. Lindsay Holden is the CEO and co-founder of Long Game an app that combines savings with gamification.

With Long Game you get a personalized savings system that includes an FDIC insured account. This account is also interest bearing and is linked with winning prizes and getting free crypto rewards. It also educates users. Lindsay graduated from college with dual engineering degrees, but was interested in entrepreneurship.

This is her second company. She has helped Long Game raise $6.6 Million from Thrive Capital and Collaborative Fund. In this interview, Lindsay shares her enthusiasm for the app, the purpose behind the app, and her inspiration. This is a great interview where a young entrepreneur shares how innovation can change our futures.

Show Notes

  • [03:17] Lindsay's dad was a huge influence in her life. He ran a pet hospital in San Francisco.
  • [03:38] Being an entrepreneur for Lindsay is a combination of being a die-hard optimist and having a sincere interest in solving problems.
  • [03:58] She started her career caring about problems with the environment. She then became more involved in tech and financial services.
  • [04:29] Most people are extremely bad with their finances.
  • [04:41] This is a huge macro problem. It is taboo to talk about financial stress. You can feel like you are failing when you are failing at your finances.
  • [05:24] Lindsay was watching a John Oliver sketch on the lottery and realized how huge it was.
  • [06:20] This inspired her to take a mechanism that people love and use it to inspire them to save.
  • [06:30] Long Game is a mobile app that is an FDIC insured savings account. When you save money in the account, you get opportunities to win up to a million dollars.
  • [06:49] This is a no risk way to engage in risky lottery type behaviors without risk.
  • [07:07] The app solves the problem of savings and getting finances under control.
  • [07:28] Half of Americans can't come up with $500 to cover an emergency. Most are walking a tightrope without a net.
  • [08:25] A lot of people cope with financial problems by ignoring them. Many people don't budget.
  • [11:08] Why gamification? How we feel really matters. The goal is to bring joy and fun into finances. The strategy to achieve that is to use games.
  • [11:53] there are a lot of sparkles, graphics, characters, and you get to play a game of chance. This makes savings exciting and it feels different.
  • [12:34] There was a lot of resistance at first especially from investors.
  • [13:32] The purpose of the app is to help people make meaningful change by playing games as opposed to grinding through it.
  • [13:57] They had to have a banking partner and convince them that came of was the way to go.
  • [14:25] The first design of Long Game felt like a bank. Then they realized it didn't have to look and feel that way.
  • [15:12] Crypto currency and how it plays a part in the platform.
  • [15:25] Blockchain is a new way of storing and distributing information. People have built currencies on top of this platform.
  • [15:42] It's an exciting time with crypto, but it is still a very volatile market.
  • [16:12] Crypto isn't the most responsible place to put your $500 that you are saving for a rainy day.
  • [16:16] Crypto was added as a reward in the app. You can win ethereum and bitcoin and other crypto currencies. This is an opportunity to encourage savings and to educate consumers about crypto.
  • [16:55] Ethereum is a distributed computing network. It is on blockchain, transparent, and managed by a community of developers. They are building an infrastructure for other platforms to launch on. One of those is ethereum.
  • [18:08] The purpose of Long Game is to attract people to save by enjoying rewards. The average Long Game consumer is under 26 years old and already aware or interested in crypto. This is just a way for them to be rewarded with more in a safe way.
  • [23:29] Working in startups you learn a lot about your strengths and weaknesses. Early on in Lindsay's career she thought she had to be good at everything. She had her team take personality assessments and they all learned about their own strengths and weaknesses.
  • [24:41] For Lindsay the test confirmed her traits like being a number seven an enthusiast.
  • [26:05] Lindsay is willing to give up things that she doesn't do well at.
  • [26:27] Lindsay's biggest accomplishment is Long Game. She is super proud of creating something completely new that is helping a lot of people.
  • [27:18] Mistakes are how we learn. Maybe Lindsay's biggest mistake is not making more mistakes earlier.
  • [29:11] At long game you earn .1% interest. They do plan to move into other financial services.
  • [30:59] Everybody's Long Game account is personalized. And they are all different.
  • [32:00] Lindsay likes to focus on the energy and intention of how she is showing up. She is building a product she truly believes in and is excited about it, and her team feels the same way.
  • [32:45] An important entrepreneurial skill is truth telling. It's important to build trust with your team and deal with situations head on.
  • [34:55] In Lindsay's spare time she hangs out with friends and family. She loves to cook and is going camping this weekend.
  • [36:28] There is actually more to do once the app is launched.
  • [36:51] Be the change that you hope to be.

Links and Resources:

Direct download: WW187_V2.mp3
Category:general -- posted at: 7:00am EDT

Do you remember how you first learned about leadership? Today’s show will make you take a step back and reflect on that. Maybe it was in school, an internship, or at your first corporate job. Maybe you're an entrepreneur, and it was when you launched your first company. My guest today has a really interesting career journey. She is going to be sharing how she learned about leadership in an unexpected place.

Helen Rothberg, PhD, was a bartender in New York City throughout her academic career. She has also consulted with Fortune 500 companies, small technology start-ups, and nonprofit organizations. She speaks regularly at associations, alumni, and student gatherings about leadership and bartending.

She is the author of The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender. She has dual degrees in business and behavioral science. She is a professor of strategy at the School of Management at Marist College, senior faculty at the Academy of Competitive Intelligence, and president of consulting firm HNR Associates.  

Show Notes

  • [02:49] Helen originally planned on becoming a doctor.
  • [03:30] Having summers off was a big motivation for Helen to go into an academic career.
  • [03:54] She also realized that there was something special about helping young people find something magnificent in themselves.
  • [04:11] She became addicted to helping young people have an impact on the future.
  • [04:28] She also helps companies build a future.
  • [05:49] Helen's book is a fantastic book, and Deirdre thanks her for writing it.
  • [06:25] Helen realized all of the skills, about management, being successful, and leadership were learned when she was behind the bar.
  • [07:20] She thought the book would be meaningful.
  • [07:46] Deirdre was also a bartender, and that is one the reasons the book resonates. It's also interesting how these bartending stories relate to corporate stories.
  • [09:03] A friend recommended that Helen match the stories to corporate life.
  • [09:45] ADVICE is Helen's recipe for leading yourself.
  • [10:14] The A is about taking action and the lesson is doing more and saying less.
  • [10:18] D is about determination and finding a way to get things done with civility and ingenuity.
  • [10:35] V is about vision which drives everything. A leader turns on the light and shares the vision.
  • [11:02] The I is for integrity. Tell the truth all the time, don't create drama, and if you do own what's yours.
  • [11:35] C is for communication which is one of the hardest things to do well.
  • [12:00] E is for empathy dare to care, because everyone has a story.
  • [12:23] Stand in your own shoes and don't be afraid to be your authentic self.
  • [13:02] Shape shifting and having the courage to change. Have the courage to leap.
  • [14:15] Helen's favorite story is the story about Eduardo in the empathy chapter.
  • [17:55] Helen shares the story where Eduardo regained his humanity.
  • [18:45] A story about communication and five guys in a bar. Communication is more than just words.
  • [21:17] Actions speak louder than words, and there are other ways to handle situations rather than being violent.
  • [27:30] Deirdre shares a story about how she had a similar moment, but decided to leave the job. Once we feel threatened it's hard to move forward.
  • [29:55] Helen's biggest lesson learned is that bartending, just like life, is about relationships.
  • [31:03] Helen also learned how to build a community around herself.
  • [33:34] Letting people shine and do what they do best makes great things possible.
  • [35:16] Helen shares how Frank McCourt who wrote Angela's Ashes was her English teacher in 10th grade. He was her first influencer.
  • [37:50] He made her believe that at a young age she could do it and be a writer.
  • [39:59] When we are young, we don't realize that we are stressed. Walking and dance class always made Helen feel better.
  • [42:16] She learned lessons from living life and wasn't afraid to say so. It's important not to get lost in life. Keep something that is yours. This will help manage stress.
  • [43:53] Trust yourself and ask yourself what really matters to you and what you can do to support it.

Links and Resources:

Direct download: WW186_V2.mp3
Category:general -- posted at: 7:00am EDT

Without change business owners will become irrelevant. Change is all around us, but it’s never easy whether in your personal life or business life. Entrepreneurs who are able to embrace change and integrated thinking are the ones who create opportunity. I have the perfect guest today, to talk about change and her journey going through change.

Gini Dietrich is a Women Worldwide alum and the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is a speaker, award winning blogger, and we are fortunate to have her here today to share her story.

You can find Gini Dietrich here:

Gini on Google+
Spin Sucks
Spin Sucks: Communication and Reputation Management in the Digital Age
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
Inside PR Podcast
Spin Sucks Pro
@ginidietrich on Twitter
@spinsucks on Twitter
Spin Sucks on Facebook

Show Notes

  • [03:19] Gini is a PR and digital marketing pro.
  • [03:30] AI and machine learning are some of the biggest changes out there right now. We need to think about how this will change what we do with our jobs.
  • [03:49] We are even seeing these changes with animation and computer software making our lives a little more efficient.
  • [04:07] Most of what we do can be replicated by robots, so we really need to think about what we can do to generate income.
  • [04:17] We need to focus on things that AI can't replace like creativity.
  • [04:59] Women and millennials have fears of their jobs being taken over by A.I.
  • [05:36] With all of the technology changes we have to change as professionals and in business.
  • [06:09] The fear of change may be in part to humans getting busy and not learning anymore.
  • [07:23] Calculated risk when we aren't under pressure is best. If we don't take risk we can't reach our goals.
  • [08:28] The importance of getting into the habit of learning and the habit of professional development.
  • [09:18] A habit is rewiring something to become muscle memory.
  • [10:24] Change can be stressful. Any entrepreneur is somebody who sells an idea and then figures out how to deliver it.
  • [11:44] When Gini's team launches something new she creates the course and gets the process in place. Then roles adjust or new people are added to the team.
  • [13:29] This year Gini's business was about $40,000 away from laying everybody off. They then discovered that their messaging and marketing weren't correct. They took a step back and figured out what was going on.
  • [16:03] A pivot is where you think you are going to go down one path then you pivot until you find what works.
  • [17:23] Using data to handle the pivot and correct course. If something isn't working use data to find out why.
  • [19:11] There is a math fear that revolves around data, but it is really about reading the numbers.
  • [21:49] When it comes to professional development Gini has been working on her writing and working on becoming a better communicator.
  • [25:35]  Feedback is a gift to help us grow and learn things.
  • [26:15] Being a virtual organization has challenges, but Gini thinks being a good leader comes down to listening and motivating people according to their strengths.
  • [27:38] Going from a manager to a leader is a challenge.
  • [29:02] Throughout Gini's career she has had mentors that took her under their wings, but now there is mentoring through communities.
  • [33:58] A significant improvement for Gini has been hiring a nanny. You have to know when to ask for help.
  • [36:23] What success feels like. For Gini, it is having her daughter say that the best part of the day is hanging out with her. From a business standpoint, it is giving back to the industry.
  • [38:07] Conversations and creativity cannot be replaced.
  • [38:54] Gini would tell her younger self to build a thicker skin and not take things personally.

Links and Resources:

Shift Ahead
Sex, Lies and A.I.
Master Class
The Power of Habit
Educated: A Memoir

Direct download: WW185.mp3
Category:general -- posted at: 7:00am EDT

Today on Women Worldwide, we are talking about impact on a global scale. There are so many ways to make a positive impact on our own lives, on the lives of the people around us, and on the planet we all share. Together we can thrive!

 

Women Worldwide alum Cameron Brown is an adventure seeker, international speaker, storyteller, corporate trainer, and founder of The Thriving Collective. He has traveled the world seeking to create impact and has immersed himself in diverse communities and cultures worldwide. His travels have taken him all over in an effort to help people everywhere thrive. Cameron does this by teaching others how to create impact personally, professionally, and environmentally.

 

Stay tuned to hear all about Cameron’s amazing journey and learn about his mission to leave thriving communities in his wake. From an animal sanctuary in Bogota, Colombia, to speaking engagements in Canada complete with piano accompaniment, you won’t want to miss a stop on Cameron’s journey.

 

In This Episode

  • The Impact Diaries: Bettering the world through music, film, and education
  • World travels
  • Using technology to bring people together
  • Saving the planet
  • Taking care of yourself so you can create Impact

 

Quotes in This Episode

“Even though I’ve learned something in the past, there are ongoing places and situations that I am exposed to that allow me to learn it at a deeper level.” —Cameron Brown

 

“The Thriving Collective–which is the company that I run–the mission is very much about inspiring people to make a greater impact.” —Cameron Brown

 

“I write songs about emotional intelligence, and about human behavior, about sustainability, about relationships, and these areas that can help us grow and evolve and be good stewards of the planet.” —Cameron Brown

 

“It seems a little crazy to destroy the things that are keeping us alive.” —Cameron Brown

 

“Technology, when used purposefully, can bring people closer together—the way that a lot of people use it at the moment is creating a sea of shallow relationships, and for me, it’s been the exact opposite.” —Cameron Brown

 

“You know that something isn’t quite right with our planet and the way we are treating it when war is what keeps it ‘safe’ and peace is what destroys it.” —Cameron Brown

 

“First and foremost, health and wellness must be an absolute priority!” —Cameron Brown

 

Resources

Follow Cameron on Instagram, Facebook, Twitter, and YouTube

Visit Cameron’s website

The Impact Diaries

Listen to Cameron’s first conversation on Women Worldwide

Direct download: CameronBrownonWomenWorldwideE2.mp3
Category:general -- posted at: 5:56pm EDT

Let’s talk about learning social media! Not only has social media become a ubiquitous tool in our personal lives, but it's one in our academic and professional lives, too. Whether you’re a student, professor, or professional, you have to step out of your comfort zone to embrace technology and explore how to build relationships through new media.

 

Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing and Communications Graduate Online Program at West Virginia University. She is a consultant actively involved in researching new directions in public relations, reputation management, crisis communications, and of course social media and author of the upcoming textbook Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. (Women Worldwide listeners can pre-order a copy here.)

 

Stay tuned as we dive into Karen’s celebrated work in the world of teaching social media, and discuss the pros and cons of using social media—from building relationships and creating a community to cyberbullying and “fake news.”

 

In This Episode

  • The pros and cons of leveraging social media
  • Karen Freberg’s New York Time’s best-selling book and forthcoming, full-length textbook
  • How to prevent cyberbullying by thinking twice before hitting send
  • Verifying the veracity of our social media new sources
  • Choosing how and where we spend our valuable time and attention online
  • Networking and building relationships

 

Quotes in This Episode

“I tell my students all the time that I have three weaknesses: coffee, shoes, and technology.” —Karen Freberg

 

“I love the fact that social media allows you to become your own media outlet and establish your own brand.” —Karen Freberg

 

“It’s very tempting to be first without going through the facts.” —Karen Freberg

 

“From an ethical point of view, I try to lead by example. I tell my students, my personal philosophy on social media is to be positive.” —Karen Freberg

 

“Time and attention are our two biggest currencies that we have right now on social media.” —Karen Freberg

 

“The Rock can call me Dr. Karen.” —Karen Freberg

 

Resources

Karen's PR and Social Media Blog

Connect with Karen on Twitter, Instagram, Facebook, and LinkedIn

Pre-Order Social Media for Strategic Communication

Buy "A Roadmap for Teaching Social Media"

mattkushin.com

Direct download: KarenFrebergonWomenWorldwide.mp3
Category:general -- posted at: 7:36pm EDT

At some point in our lives, we will all face adversity. But if we want to be better leaders, if we want to embrace happier and more successful lives, we need to find the diamond in the rough of those difficult—sometimes even harrowing—experiences.

 

Dr. James Kelley is a speaker, host of the podcast Executives After Hours, and author of the upcoming book The Crucible’s Gift. Throughout his conversations with other leaders, James has honed in on how unique stories and adverse experiences help the best leaders become more self-aware, compassionate, and relatable so they can lead with more integrity. Today he’ll share with you some of what he has learned.

 

Follow along as James explains why he calls these moments crucibles, how they can shape and define us for better or worse, and how you can use these experiences to become a better leader.

 

In This Episode

  • Moments that make up a leader’s crucible
  • The different ways adversity can shape a person
  • James’ personal crucible experiences
  • How to find the gift in difficult, defining experiences
  • Why feedback should come from both above and below you

 

Quotes in This Episode

“Leaders who really thrive by using their adversity to springboard their life and their career—and their person if you will—they found the gift in what that adversity gave them. ” —James Kelley

 

“I never think that anyone's journey is any different, better, or worse than anyone's. It's just theirs.” —James Kelley

 

“You can fail and you can own it and you can pull it apart and you can punch it in the face. But you must get back up and you must keep going.” —James Kelley

 

“The hardest thing to get a leader to do is to be self-aware of their weaknesses.” —James Kelley

 

“Compassion for others is important, but it really starts with compassion with yourself.” —James Kelley

 

Resources

The Crucible’s Gift

drjameskelley.com

Subscribe to Executives After Hours

Connect with James on Twitter, LinkedIn, or send him an email

 

Direct download: Dr.JamesKelleyonWomenWorldwide.mp3
Category:general -- posted at: 5:51pm EDT

When you think about work, or when you sit down at your desk every day, do you feel awesome at what you do? Are you happy? Or perhaps you suffer from imposter syndrome, or you are simply bored or burned out with your career.

 

Pete Mockaitis, founder of Awesome at Your Job, is an award-winning trainer who's served clients in 50 countries. His work has enhanced Fortune 100 corporations, high-growth startups, and major nonprofits. He's conducted one-on-one critical thinking coaching sessions for over 700 thinkers from every Ivy League university and numerous world-class organizations, including Apple, Goldman Sachs, and Google.

 

Follow along as Pete explains how to be your best self at work every day, from becoming a better critical thinker to focusing on clarity to treating happiness as the ultimate currency.

 

In This Episode

  • How to discover professional clarity and focus
  • Why every professional, at every level, needs to be a critical thinker
  • The work environment attributes that lead to boredom and disengagement
  • How cognitive biases affect product development
  • Different altitudes or horizons of focus

 

Quotes in This Episode

“At [an early] age, I learned, whoa, books make you better at stuff! That has just stuck with me forever, just that notion of knowledge really truly being power.” —Pete Mockaitis

 

“It's kind of rare that we devote a dedicated chunk of time to getting clarity on something. So, if you take that in the context of a skilled coach, and we're focusing for 30 minutes, 60 minutes on a question, you can unleash a whole lot of clarity at times in a fairly short window.” —Pete Mockaitis

 

“[Helping people think critically is] just a matter of building up the confidence associated with it. Once they are in the habit of having helpful, on-target thoughts, it's just a matter of encouraging folks to go and soar with it.” —Pete Mockaitis

 

“I think if you feel awesome at your job 100% of the time, you might not be challenging yourself enough, unless you have a very wise and holistic view of awesome, which includes failing from time to time and learning from those experiences.” —Pete Mockaitis

 

“When it comes to career stuff, I really recommend that you think of happiness as the ultimate currency. It's not money or prestige or appreciation or learning and growth… Your happiness is the ultimate priority.” —Pete Mockaitis

 

Resources

How to Be Awesome at Your Job

Listen to Deirdre’s guest appearance on the Awesome at Your Job podcast

Direct download: PeteMockaitisonWomenWorldwide.mp3
Category:general -- posted at: 9:15pm EDT

Are you thinking about your next career adventure? Perhaps your job no longer gives you purpose or you’re feeling burned out. If you’re ready to make a change, there are tools—and possibly even counsel—necessary to get you where you want to go.

 

Emily Kapit is an industry-leading career strategist and the founder of ReFresh Your Step, a career advisory firm with national and international clients. Emily is one of the youngest global professionals to become a three-time certified master resume writer. She’s been profiled by Forbes, she’s a founding member of the Forbes Coaches Council, and was recently noted as one of the nation's 10 Resume Experts We Love by Recruiter.com.

 

Tune in as Emily discusses how more professionals are unhappy at work than most people realize, and if any of the feelings sound familiar, how you can work with a team of experts to start on a brand new career path.

 

In This Episode

  • How emotional intelligence plays a key role in career advising
  • Connecting your skills and achievements to a new career path
  • Why business owners need to automate and delegate
  • Using an accountability partner to keep your goals on track
  • How to leverage social media (and why you should)

 

Quotes in This Episode

“It's a safe place [to open up], and a lot of clients are in desperate need of that, because they're dealing with whatever's going on at work.” —Emily Kapit

 

“And so I'm trying to navigate this opportunity that I have in front of me to really, really grow the business in a little bit of a different way, and have a different structure for other client work, but trying to do that while keeping the business going and I also have a family, and I try not to burn out. So, trying to balance all of that is a challenge.” —Emily Kapit

 

“Whether it's work life or home life, I need to let go and let other people—that I know can learn, and want to learn, maybe grow into their skills a little more, and not just want to immediately take over—which any parent out there will tell you is skillset for being a parent. It's just all really true.” —Emily Kapit

 

“An accountability partner helps you to recalculate. The right person will understand real life happens and then work with you on a plan to actually reach those goals, whatever they might be.” —Emily Kapit

 

“As anyone running a small business knows, you need all the cheerleading you can get, right? It is a challenge each and every day, in a beautiful way, but to stop and actually celebrate those successes… You need to do it, because it helps you keep going and moving through the challenges that you're facing and moving towards increasing success.” —Emily Kapit

 

Resources

ReFresh Your Step

Connect with ReFresh Your Step on LinkedIn, Twitter, and Facebook

Connect with Emily Kapit on LinkedIn, Facebook, and Instagram

Suzanne Brown on Women Worldwide

Direct download: EmilyKapitonWomenWorldwide.mp3
Category:general -- posted at: 8:57am EDT

What is art without community? For many artists, their work exists to create a dialogue with their audience or a greater collective. For today’s guest, looking, listening, sharing, and collaborating are inseparable from the paint, the place, and the form.

 

Meg Saligman, internationally recognized American artist, has produced over 40 permanent public artworks worldwide. Her practice stems from a deep desire to give a voice to communities through public art. She's received numerous awards in addition to the Visionary Woman Award, including the Philadelphia Mural Arts Program Visionary Artist Award and honors from the National Endowment for the Arts. Meg has also been featured in The New York Times, The Wall Street Journal, Artnet, and on the Today Show.

 

Follow along to hear Meg’s advice for pursuing a creative career, how to become more integrated into our communities, and the positive ripple effect you have the power to create.

 

Today's episode of Women WorldWide, which features a Visionary Woman Award winner, is being sponsored by Moore College of Art & Design. Moore is the first and only women's visual arts college for undergraduates in the United States.

 

In This Episode

  • Experiences that led Meg to become an artist
  • How a digital world is influencing creative careers
  • One question everyone should ask themselves when choosing a career
  • How to create an open dialogue in a community
  • The ripple effect caused by positive experiences in your life

 

Quotes in This Episode

“I was probably in about junior high I saw my art teacher paint a watercolor flower and I remember just seeing that thinking, ‘Oh my god, if I could ever do that, that would be the most wonderful thing. I actually think about that moment sometimes when I'm out there painting in a community or out on the street like, ‘What if someone like me at that age sees me painting and somehow I turn a light on?’” —Meg Saligman

 

“Whatever your goals are—I am so motivated by just playing with paint all day. That's the way I want to spend my days—if that's your motivation you're willing to work hard, I believe the money will follow. I say go for it and see where it takes you.” —Meg Saligman

 

“I would want to tell [aspiring young women artists] you can't have everything but you can make conscious choices and set your mind on getting what you choose.” —Meg Saligman

 

“I consider myself a vessel with a vision. But the vessel can hold the collective and individual voices of the community.” —Meg Saligman

 

“There is no one path or there is no set of rules that a woman has to follow in order to be a good mom, a good wife, a good whatever role she's adapting I think. So that's the inner compass that I think should find it.” —Meg Saligman

 

Resources

Megsaligman.com

Connect with Meg on Facebook, Instagram, and LinkedIn

Direct download: MegSaligmanonWomenWorldwide.mp3
Category:general -- posted at: 11:13am EDT

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