Women Worldwide with Deirdre Breakenridge (general)

We hear a lot about the customer experience, but should you start with the customer experience? Maybe it would be better to start with the internal experience of your own people.

My guests today are Dr. Rachel MK Headley and Meg Manke they are senior partners at Rose Group Int'l where they developed their proprietary leadership framework. This allows leaders to solve team problems, address generational issues, manage changes, and address goals. They are also co-authors of iX Leadership: Create High-Five Cultures and Guide Transformation.

Rachel is a Mensa PhD scientist, a Project Management Professional, TEDx speaker, and is on the Council of Trustees for South Dakota State University. Meg is a culture and leadership expert with years of experience leading companies through transitions, mergers, acquisitions, and behavior-based training. I am so excited to have them here today to talk about iX Leadership and culture transformation.

Show Notes

  • [03:19] Meg and Rachel were in some of the same leadership groups.
  • [04:06] They realized that work shouldn't be so hard for people and started developing the concepts of iX leadership.
  • [04:25] Rachel had a company and was doing corporate consulting. She started noticing how some teams could thrive and some teams could be miserable even though they were under the same leadership.
  • [05:47] Rachel knew Meg was the person to partner with when it comes to culture, motivation, and connection. Their skill sets complemented each other.
  • [07:16] Meg and Rachel developed a lot of concepts right off the bat. They then decided to put it in an easy to digest book to make the largest impact.
  • [09:25] The book was for everyone. There is something in the book for every team.
  • [10:37] People make up the culture of a business environment, and team culture is difficult to shift.
  • [11:05] Shifting the culture and the mindset. We create the culture. A great internal experience is designed. It doesn't just happen by chance.
  • [12:14] You have to help people understand why the change is important for them.
  • [13:23] Organizations have to find the thing that it is to get people to fight for them. The leadership team needs to be passionate and then transfer that passion to their team in terms that they understand.
  • [15:19] Transparency is super important, because it develops trust.
  • [16:03] One of the biggest barriers is people's discomfort with change.
  • [16:21] If you understand the type of work environment your people prefer, then you understand how they move through change.
  • [16:55] People who like freedom jump on the change. Others may be more reluctant. The anxiety around change needs to be turned into excitement.
  • [19:50] Once enough people get on board with the change, other people will join them.
  • [24:09] Rachel thinks one of the fun things about having a partner is sharing highs and lows.
  • [24:49] Rachel wants to surrounded by people who disagree and challenge her on things. This is one of the reasons that her and Meg have a great collaboration even if they don't agree on everything.
  • [25:41] Meg thinks that they have their arguments curated down to a discussion of how to proceed forward.
  • [26:24] Even if they don't agree, they bring themselves back to their real goal of making an impact on the world.
  • [28:01] Recently two colleagues took the iX Leadership book into job interviews.
  • [29:46] One of the most rewarding things about being a female in business is that with work and perseverance we can do anything.
  • [31:20] One of Rachel's toughest challenges was lack of confidence and money anxiety. She left these thoughts behind. Her biggest challenge now is taking Meg on as a partner. The benefits outweigh the anxiety. The collaboration is really exciting.
  • [34:19] Your perspective seems to root itself in your current challenges. Challenges always exist no matter what level you are at. For Meg, making sure everything is moving forward is the most challenging.
  • [37:00] Rachel manages stress through music and singing.
  • [38:22] Running is Meg's stress buster. She also has her best aha moments during running.
  • [39:31] Advice from Rachel is to start small. Do something small but doable and build confidence. Don't be paralyzed by the fear of failure. Celebrate your wins.
  • [41:05] Advice form Meg is know your core values and what is important to you. You don't know, if you don't ask. Trust your gut and go for it.

Links and Resources:

Direct download: WW195.mp3
Category:general -- posted at: 7:00am EST

Mary Marshall is the new President of Forrest Performance Group, the nation’s most cutting edge sales and management training company. She is going to share her journey including how she was an instrumental leader in growing FPG into an Inc. 5000 Fastest Growing Company. She has also been instrumental in creating FPG’s Stevie Award-winning sales, customer service, and leadership programs.

Her background includes online learning facilitation, sales, professional speaking, and moderating. She helps change behavior by teaching FPG’s award winning programs. Today, we talk about fulling tapping into human performance to increase sales, performance, and profits. Mary shares a lesson she learned in a call center job that she hated until she learned to change her mindset. These techniques on changing her perspective still hold true today.

Show Notes

  • [03:35] Mary's first job was at the college call center asking for money. She learned so much. She cried in her first ten minutes.
  • [05:37] This job made her miserable. She decided to talk to the top salesperson and find out why he was so happy.
  • [05:39] Every day was wonderful for him talking to people on the phone, hearing their stories, taking something off their to-do list, and making them smile.
  • [06:14] This changed her whole trajectory. The next semester everything was wonderful for her. She went to work excited every day.
  • [06:38] She took this mindset into every sales job that she had after that.
  • [06:52] At FPG she began helping the content team and now she is president of the company. It has been an incredible journey for her.
  • [07:53] The power of reframing the mindset is amazing.
  • [10:06] If you don't believe you can't create an environment for yourself or others to believe.
  • [11:30] Beliefs are what hold us back from selling. It's our mindset and not deciding to yield or give up.
  • [13:01] Persuasion is pushing forward when you know the product is right for that person or company, by doing your homework up front as opposed to manipulation.
  • [14:49] Internalizing beliefs like people don't want to be sold to makes a salesperson think that there is something intrinsically wrong with what they are doing.
  • [15:38] People love to be sold to. They don't want to be sold to buy anybody who's unethical.
  • [16:29] To be successful sales release mindset issues that prevent you from doing things like selling on the phone.
  • [17:39] Mary shares the difference between working with individuals as opposed to teams when doing sales coaching.
  • [18:16] Skill training is great in a group framework. Some will act and some won't. This is where individual training comes into play.
  • [19:19] Find the leash that is preventing the salesperson from following through.
  • [19:58] One-on-one coaching can help change the limiting belief.
  • [24:37] Before Mary starts her day she thinks about the type of energy she needs according to the task or people that she is going to be dealing with. She wants to always be in the right frame of mind.
  • [25:54]  She also writes things down and practices preparing herself for her next task or sales call.
  • [26:22] Be present with who you are with. By preparing you can be grounded. Role play or have other people listen to what you are doing.
  • [27:30] The most important thing is to have a process.
  • [27:47] Mary uses the seven steps of starting strong with each person she sales too.
  • [29:12] The first step is to ask a triple binding question. Get people to make decisions as fast as possible.
  • [31:27] Sales and leadership isn't personal life or professional life, it is just life.
  • [32:07] Success for Mary is responding in the most loving and effective way.
  • [32:57] Her biggest goal is creating leaders for her company. She wants to create a space and environment that allows people to become leaders.
  • [35:19] Mary listens to as many books as possible on Audible. She also does a lot of learning on Growth Cafe. She is also on Wunderlist.
  • [38:04] Mary likes using social media to stay involved and excited with old neighbors that she used to have.
  • [38:41] People can't be successful today without connecting on social media.
  • [39:48] When you finally meet someone in person who you've known on social media for a number of years it's like meeting an old friend.
  • [40:17] Out of college, Mary went up to the president of a company that she wanted to work for who she saw at a party,  and his reply was we don't hire little girls as sales people.
  • [41:29] This fueled her to prove him wrong. She also started noticing people who actually believed in her, and she realized she had to let go of the situation with this man.
  • [42:26] Listen to people who actually believe in you. This is the fuel source that gives you the energy at the end of the day to do your job and go home and be a great mom.
  • [43:30] Find the person who is the most successful in whatever you want to do and do what this person is doing.

Links and Resources:

Direct download: WW193.mp3
Category:general -- posted at: 7:00am EST

Healthcare is one of the leading sectors when it comes to innovation and creating new drugs and treatments. Today’s guest is passionate about healthcare, patient treatment, science, startups, venture capital, and helping women businesses create innovative answers to today’s healthcare problems. Rafaele Tordjman, MD, PhD went from medical doctor to venture capitalist in her quest to help patients find the absolute best care.

Rafaele Tordjman, MD, PhD is the founder and chairwoman of WITH Association an international organization of female biotech, medtech, digital health, and healthcare executives. The organization supports innovative healthcare solutions across the globe. She is also the founder and CEO of Jeito a next-generation fund with a patient benefit approach. These organizations empower women entrepreneurs to innovate life science and global healthcare.

Sponsor Spotlight: Prep Dish

Prep Dish is a healthy subscription-based meal planning service designed to help you shop once, prep once, and enjoy wholesome, delicious meals that come together in minutes all week long. Sign up at www.prepdish.com/worldwide to get your first 2 weeks FREE.

Show Notes

  • [03:22] Rafaele started as a medical doctor specializing in clinical haematology and internal medicine.
  • [03:54] She wanted to do more for the patients and understand the biology and cells behind the patients. So she earned a PhD.
  • [05:04] She then joined the investment world working in biotech.
  • [05:29] She became an analyst and worked for 15 years. She discovered that creating the best drugs requires a lot of innovation and diverse groups of people.
  • [07:41] Some of the latest treatments include using people's own immune systems to fight cancer cells.
  • [08:05] There weren't a lot of women in the VC world when Rafaele began. There still isn't a lot of women involved in venture capital.
  • [08:57] 80% of healthcare decisions are made by women. This is one of the many reasons more women need to get involved in these sectors.
  • [09:08] Rafaele is part of the wave of getting more and more women involved.
  • [09:38] WITH is a result of Rafaele noticing there weren't enough women in the healthcare ecosystem. She wanted experienced women from different parts such as scientists, physicians, and investment people.
  • [10:59] The purpose is to have a collaborative effort that creates better health for women and all patients.
  • [11:38] It's a global organization with a diverse International group of extremely talented women. They have 500 women all around the world.
  • [12:40] Her dream was for this group of talented women to work on one project and have something positive come out of it. In order to speed things up, she started her new venture which is Jeito.
  • [13:21] Jeito means where there is a will, there's a way. This is company that will invest in biotech in a new way. They also focus on having more success getting drug access for patients.
  • [14:35] Jeito mentors coaches and finances women who are driving medical innovation.
  • [15:52] It's inspiring to have an entrepreneur start an organization with great goals and then move it into a new even more inspiring organization.
  • [16:53] They have a team of 11 people. The goal is to improve things, save time, and decrease risk.
  • [20:31] It's so important to have women involved in healthcare and studies because they think differently.
  • [22:41] As a leader, women have to do much more to keep things collaboratively moving on. Women can be results-oriented. Women should also believe in themselves and respect themselves in leadership roles.
  • [25:54] Even the accomplished women in WITH need support to know that they are as good as if not better than some of their other colleagues.
  • [26:51] Rafaele was influenced by her father. He didn't want her to be dependent on anyone. He wanted her to be able to choose how she lived and what she did.
  • [29:34] Networking is key in the VC industry. It's all about people and relationships and betting on the right partners.
  • [30:39] Rafaele is in favor of in-person meetings.
  • [33:53] Rafaele likes the aspects of patients sharing information with each other on social media but meeting a doctor in person is still the best way to get a diagnosis and medical help.
  • [36:09] Women are beginning to catch up to men when it comes to heart disease. It's more important now than ever for women's health to be taken seriously.
  • [36:41] Rafaele's ventures are not a balance with her family. It is more of a coexistence.
  • [38:00] Women can make their own choices without having to justify it. Surround yourself with supportive people who will partner with you.  

Links and Resources:

Direct download: WW192.mp3
Category:general -- posted at: 7:00am EST

Entrepreneurs often struggle with juggling demands on their time. Not being able to get everything done is a constant source of stress. One constant in every entrepreneurs life is that they need to eat. Family meal time is not only necessary, but it is a time to unplug, recharge, and focus on what matters. My guest today, wants to remove the stress from family meal time and bring back the joy.

Allison Schaaf is the founder of Prep Dish an online meal planning service that provides tools to quickly and efficiently prep healthy gluten-free and paleo meals for the week. Allison has always had a passion for cooking and has a degree in Culinary Nutrition. She owned a personal chef company, but wanted to reach more people with Prep Dish and solve the problem of having accessible healthy home cooked meals even when people are busy.

Sponsor Spotlight: Prep Dish

Prep Dish is a healthy subscription-based meal planning service designed to help you shop once, prep once, and enjoy wholesome, delicious meals that come together in minutes all week long. Sign up at www.prepdish.com/worldwide to get your first 2 weeks FREE.

Show Notes

  • [03:22] Allison always knew she would be an entrepreneur. She found a way to combine her love of cooking and entrepreneurship with Prep Dish.
  • [05:35] Allison started out as a personal chef. She knew this wasn't for her because when she got home she didn't have enough energy left to cook for her family. What she did do was take her systems she used for her personal chef business and integrated it into her new business.
  • [06:51] From an early age, Allison knew that food was the one thing that brought people together.
  • [07:25] Food is also fuel and needs to be healthy.
  • [07:39] Using meal prep to create the meal plans is what makes Prep Dish different.
  • [08:44] Allison loves helping her customers, she even saved someone's marriage.
  • [09:47] If you want to grow a business, it involves a team and hiring people. Allison likes providing jobs that people are passionate about it.
  • [10:50] Her team are people from within her community. She takes the time to make sure the hiring process is the right fit.
  • [12:53] One of the questions in the application process is do you like vegetables. The people who create meal plans have strong backgrounds in culinary service.
  • [15:21] They have a Facebook community which helps with support and getting people excited.
  • [16:36] Social media plays a big role and helps them get to know their subscribers.
  • [18:24] They send out a survey twice a year. Their audience hangs out at Facebook and Instagram. Go where the people are.
  • [20:14] Allison tries to be intentional with her time that she spends on social media.
  • [21:04] Prep Dish removes the decision of what's for dinner and adds variety with their great recipes. Deirdre loves the sweet potato frittata and the superfood salad.
  • [21:58] Allison's favorites are the beef and butternut squash tagine and pizza soup.
  • [24:15] Allison's greatest success is that she started Prep Dish over five years ago and it’s still going strong.
  • [25:36] One of her biggest challenges is wrapping identity into her business. She needs personal success and business success.
  • [27:15] When it comes to problems everything is “figure outable”. Nothing is life or death. Sometimes you have to trust your gut and make a decision. Sometimes you have to reach out to other people.
  • [32:42] Allison actually does better when she works less hours and gives her brain a rest.
  • [33:17] There are statistics that entrepreneurs are more productive if they take a vacation.
  • [33:45] Allison is a big meditator. She also follows her own meal plans.
  • [35:52] Entrepreneurs need to have passion, accountability to themselves, and dedication.
  • [38:02] Entrepreneurs also need to be disciplined.
  • [39:04] Allison has been in business for over five years. She has learned to learn from her mistakes, and she has built a great team.
  • [40:05] A series of mistakes makes a great entrepreneur.
  • [40:31] Know your strengths. Create systems, processes, and efficiencies.

Links and Resources:

Direct download: WW191.mp3
Category:general -- posted at: 7:00am EST

Are you on the road to financial wellness? Are you taking the right approach? Is it too early or too late to start thinking about financial planning for your future? If you have asked any of these questions you are going to love my interview today with Lori Atwood, the founder and CEO of Fearless Finance. This is a platform and app that gives a complete 360° view of your entire financial situation.

Lori also has the expertise to back up her work. She started Fearless Finance after working in the finance industry for over two decades. Some of her prior experience includes private equity funds, investment banking, being CFO of an Internet startup, and telecom investment banking in Europe. She also has a financial planning consulting business where she helps clients understand overall cash flow and retirement planning.

Sponsor Spotlight: Prep Dish

Prep Dish is a healthy subscription-based meal planning service designed to help you shop once, prep once, and enjoy wholesome, delicious meals that come together in minutes all week long. Sign up at www.prepdish.com/worldwide to get your first 2 weeks FREE.

Show Notes

  • [03:13] Lori started out on her own in kind of a roundabout way. She wanted to improve her video skills and started offering free finance workshops. Pretty soon people were asking her if she took clients.
  • [05:01] She became a certified financial planner. While working with clients, she discovered that many people had the same questions and she wanted to find a way to automate things.
  • [05:40] Lori took her passion and combined it with technology and Fearless Finance was born.
  • [07:16] The Fearless Finance platform can be a way to discreetly run different financial scenarios and explore your tree situation.
  • [08:07] Fearless Finance is only $6.99 a month.
  • [09:21] With the software, Lori is trying to reach people who don't want to come in and see a human.
  • [10:06] She also wants to help people who are making it, but who just aren't financially secure yet.
  • [11:58] Most people are too overwhelmed to work on their finances.
  • [13:33] It's never too early or too late to track your expenses and project your savings. Clients range from college students to retired people.
  • [14:57] A lot of Lori's clients are millennials and what stands out about them is that they are asking questions.
  • [15:47] Getting people to ask the question creates an opening to serve people with Fearless Finance or consulting.
  • [16:59] Lori has an undergraduate degree in computer science. She's always been interested in technology.
  • [17:58] The biggest obstacle when offering something new is getting people to understand that they need it.
  • [19:16] The ultimate challenge is finding a need and then finding a solution to that problem.
  • [20:04] Taking the first steps when starting a business can be nerve-racking. People need to understand the runway of cash they need to get going.
  • [25:34] Lori gets so much done because she has a single focus. She also tries to be extremely economical with their time.
  • [27:40] Lori knows how long things take to do, so she sets out realistic time goals.
  • [30:51] It's better to set out time to do the unpleasant tasks then to get behind and become stressed out.
  • [31:45] Lori is a one-woman crusader for living within your means. She thinks it's better to face things head-on.
  • [33:01] Lori likes tools that help her simplify her life.
  • [34:47] Lori just came back from FinCon and people told her that her app was amazing. She is building the app because it needs to be built because people need a tool to help them with their finances. Lori feels successful because she is filling a need by helping people.
  • [37:52] Your passion finds you. Be open to your passion finding you.

Links and Resources:

Direct download: WW190.mp3
Category:general -- posted at: 7:00am EST

You may be storytelling about your brand, but are you a courageous marketer? Do you have what it takes to cut through the clutter? Courage is something that we need to embrace today, especially if you are a marketer. How do we make a brand stand out? How do we get recognized? CMOs have to have both sides of their brain working.

My guest today is Drew Neisser the founder and CEO of Renegade, a marketing company that helps courageous CMOs cut through the clutter. Drew is a strategist and writer who has helped dozens of CMOs unleashed their inner renegade. He has told the stories of over 300 marketers via his AdAge column, his book The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and his podcast called Renegade Thinkers Unite.

Show Notes

  • [04:09] Drew's first taste of marketing was when he was in college. He created flyers and passed them out at Duke University when he was running a film event.
  • [04:36] To his surprise, his tactic worked and people came to the theater.
  • [05:39] Working at an agency Drew learned everything you shouldn't do when marketing.
  • [06:19] He worked at different agencies until he finally had the opportunity to get involved with Renegade, which he eventually bought out.
  • [08:04] Calling your agency renegade sets the bar pretty high. They present clients with ideas and programs that they may not necessarily be expecting.
  • [09:59] Drew's books orchestrates and organizes all of the elements that CMO's use. He used his existing interviews and added a few more, and ended up with a book.
  • [11:32] The CMO roll is the most bespoke role. CMO's are in charge of so many different things from marketing to sales to product development.
  • [12:18] A great CMO can pick what they need in the moment and apply that with some general principles in mind.
  • [13:06] A great CMO has the courage to be unique, and the courage to make sure that the brand is unique.
  • [14:35] CATS courage, artful, thoughtful, and scientific. These are the things that make a great CMO. Plus, having the ability demonstrate that they can solve the problem the client didn't even know they had.
  • [14:58] CMO's have to artfully build a team. The great ones are also great storytellers.
  • [15:56] Being thoughtful and thinking about how to be of service to your customers.
  • [16:45] Science is always creating hypothesis and testing.
  • [19:00] Because of all of the technology, CMO's frequently have to go back for more for more continuing education.
  • [24:09] The difference between male CMOs and female CMOs. Sometimes female CMOs are reluctant to put the spotlight on themselves. They talk more about building and nurturing teams and seem to be more self aware.
  • [28:29] Get the operational experience that you need and then when you get on a board, keep in mind that it is an advisory role.
  • [28:56] Leaders who give credit to their teams excel.
  • [29:43] As a CEO, Drew tries to do only the things that only he can do. He also understands how to delegate. He focuses his interviews on people who will be of interest to his clients.
  • [31:47] His episodes are also a springboard for additional content like his AdAge columns.
  • [32:22] Business books are about delivering hope. Books that give a simple path seem to be more successful.
  • [33:50] One of Drew's heroes is Benjamin Franklin. He was America's first chief marketing officer. "Well done is better than well said." This Benjamin Franklin quote has been a mantra for Drew.
  • [35:26] Drew personally loves social media. In 2008, when they pivoted to social media, it saved their company.
  • [39:16] Drew is a marketing omnivore. He just loves learning. He knows that working on one business and just one channel would bore the heck out of him.
  • [40:14] He also needs deadlines and pressure to do his best work.
  • [42:06] To become a better leader Drew recommends reading Team of Rivals: The Political Genius of Abraham Lincoln to learn how to bring out the best in a team.  

Links and Resources:

Direct download: WW189.mp3
Category:general -- posted at: 7:00am EST

Our current economy is growing. Some would even say it is booming. Are you feeling the financial effects and saving more? My guest today, not only wants to solve the problem of people not saving enough but has found a way to do it that makes it fun. Lindsay Holden is the CEO and co-founder of Long Game an app that combines savings with gamification.

With Long Game you get a personalized savings system that includes an FDIC insured account. This account is also interest bearing and is linked with winning prizes and getting free crypto rewards. It also educates users. Lindsay graduated from college with dual engineering degrees, but was interested in entrepreneurship.

This is her second company. She has helped Long Game raise $6.6 Million from Thrive Capital and Collaborative Fund. In this interview, Lindsay shares her enthusiasm for the app, the purpose behind the app, and her inspiration. This is a great interview where a young entrepreneur shares how innovation can change our futures.

Show Notes

  • [03:17] Lindsay's dad was a huge influence in her life. He ran a pet hospital in San Francisco.
  • [03:38] Being an entrepreneur for Lindsay is a combination of being a die-hard optimist and having a sincere interest in solving problems.
  • [03:58] She started her career caring about problems with the environment. She then became more involved in tech and financial services.
  • [04:29] Most people are extremely bad with their finances.
  • [04:41] This is a huge macro problem. It is taboo to talk about financial stress. You can feel like you are failing when you are failing at your finances.
  • [05:24] Lindsay was watching a John Oliver sketch on the lottery and realized how huge it was.
  • [06:20] This inspired her to take a mechanism that people love and use it to inspire them to save.
  • [06:30] Long Game is a mobile app that is an FDIC insured savings account. When you save money in the account, you get opportunities to win up to a million dollars.
  • [06:49] This is a no risk way to engage in risky lottery type behaviors without risk.
  • [07:07] The app solves the problem of savings and getting finances under control.
  • [07:28] Half of Americans can't come up with $500 to cover an emergency. Most are walking a tightrope without a net.
  • [08:25] A lot of people cope with financial problems by ignoring them. Many people don't budget.
  • [11:08] Why gamification? How we feel really matters. The goal is to bring joy and fun into finances. The strategy to achieve that is to use games.
  • [11:53] there are a lot of sparkles, graphics, characters, and you get to play a game of chance. This makes savings exciting and it feels different.
  • [12:34] There was a lot of resistance at first especially from investors.
  • [13:32] The purpose of the app is to help people make meaningful change by playing games as opposed to grinding through it.
  • [13:57] They had to have a banking partner and convince them that came of was the way to go.
  • [14:25] The first design of Long Game felt like a bank. Then they realized it didn't have to look and feel that way.
  • [15:12] Crypto currency and how it plays a part in the platform.
  • [15:25] Blockchain is a new way of storing and distributing information. People have built currencies on top of this platform.
  • [15:42] It's an exciting time with crypto, but it is still a very volatile market.
  • [16:12] Crypto isn't the most responsible place to put your $500 that you are saving for a rainy day.
  • [16:16] Crypto was added as a reward in the app. You can win ethereum and bitcoin and other crypto currencies. This is an opportunity to encourage savings and to educate consumers about crypto.
  • [16:55] Ethereum is a distributed computing network. It is on blockchain, transparent, and managed by a community of developers. They are building an infrastructure for other platforms to launch on. One of those is ethereum.
  • [18:08] The purpose of Long Game is to attract people to save by enjoying rewards. The average Long Game consumer is under 26 years old and already aware or interested in crypto. This is just a way for them to be rewarded with more in a safe way.
  • [23:29] Working in startups you learn a lot about your strengths and weaknesses. Early on in Lindsay's career she thought she had to be good at everything. She had her team take personality assessments and they all learned about their own strengths and weaknesses.
  • [24:41] For Lindsay the test confirmed her traits like being a number seven an enthusiast.
  • [26:05] Lindsay is willing to give up things that she doesn't do well at.
  • [26:27] Lindsay's biggest accomplishment is Long Game. She is super proud of creating something completely new that is helping a lot of people.
  • [27:18] Mistakes are how we learn. Maybe Lindsay's biggest mistake is not making more mistakes earlier.
  • [29:11] At long game you earn .1% interest. They do plan to move into other financial services.
  • [30:59] Everybody's Long Game account is personalized. And they are all different.
  • [32:00] Lindsay likes to focus on the energy and intention of how she is showing up. She is building a product she truly believes in and is excited about it, and her team feels the same way.
  • [32:45] An important entrepreneurial skill is truth telling. It's important to build trust with your team and deal with situations head on.
  • [34:55] In Lindsay's spare time she hangs out with friends and family. She loves to cook and is going camping this weekend.
  • [36:28] There is actually more to do once the app is launched.
  • [36:51] Be the change that you hope to be.

Links and Resources:

Direct download: WW187_V2.mp3
Category:general -- posted at: 7:00am EST

Do you remember how you first learned about leadership? Today’s show will make you take a step back and reflect on that. Maybe it was in school, an internship, or at your first corporate job. Maybe you're an entrepreneur, and it was when you launched your first company. My guest today has a really interesting career journey. She is going to be sharing how she learned about leadership in an unexpected place.

Helen Rothberg, PhD, was a bartender in New York City throughout her academic career. She has also consulted with Fortune 500 companies, small technology start-ups, and nonprofit organizations. She speaks regularly at associations, alumni, and student gatherings about leadership and bartending.

She is the author of The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender. She has dual degrees in business and behavioral science. She is a professor of strategy at the School of Management at Marist College, senior faculty at the Academy of Competitive Intelligence, and president of consulting firm HNR Associates.  

Show Notes

  • [02:49] Helen originally planned on becoming a doctor.
  • [03:30] Having summers off was a big motivation for Helen to go into an academic career.
  • [03:54] She also realized that there was something special about helping young people find something magnificent in themselves.
  • [04:11] She became addicted to helping young people have an impact on the future.
  • [04:28] She also helps companies build a future.
  • [05:49] Helen's book is a fantastic book, and Deirdre thanks her for writing it.
  • [06:25] Helen realized all of the skills, about management, being successful, and leadership were learned when she was behind the bar.
  • [07:20] She thought the book would be meaningful.
  • [07:46] Deirdre was also a bartender, and that is one the reasons the book resonates. It's also interesting how these bartending stories relate to corporate stories.
  • [09:03] A friend recommended that Helen match the stories to corporate life.
  • [09:45] ADVICE is Helen's recipe for leading yourself.
  • [10:14] The A is about taking action and the lesson is doing more and saying less.
  • [10:18] D is about determination and finding a way to get things done with civility and ingenuity.
  • [10:35] V is about vision which drives everything. A leader turns on the light and shares the vision.
  • [11:02] The I is for integrity. Tell the truth all the time, don't create drama, and if you do own what's yours.
  • [11:35] C is for communication which is one of the hardest things to do well.
  • [12:00] E is for empathy dare to care, because everyone has a story.
  • [12:23] Stand in your own shoes and don't be afraid to be your authentic self.
  • [13:02] Shape shifting and having the courage to change. Have the courage to leap.
  • [14:15] Helen's favorite story is the story about Eduardo in the empathy chapter.
  • [17:55] Helen shares the story where Eduardo regained his humanity.
  • [18:45] A story about communication and five guys in a bar. Communication is more than just words.
  • [21:17] Actions speak louder than words, and there are other ways to handle situations rather than being violent.
  • [27:30] Deirdre shares a story about how she had a similar moment, but decided to leave the job. Once we feel threatened it's hard to move forward.
  • [29:55] Helen's biggest lesson learned is that bartending, just like life, is about relationships.
  • [31:03] Helen also learned how to build a community around herself.
  • [33:34] Letting people shine and do what they do best makes great things possible.
  • [35:16] Helen shares how Frank McCourt who wrote Angela's Ashes was her English teacher in 10th grade. He was her first influencer.
  • [37:50] He made her believe that at a young age she could do it and be a writer.
  • [39:59] When we are young, we don't realize that we are stressed. Walking and dance class always made Helen feel better.
  • [42:16] She learned lessons from living life and wasn't afraid to say so. It's important not to get lost in life. Keep something that is yours. This will help manage stress.
  • [43:53] Trust yourself and ask yourself what really matters to you and what you can do to support it.

Links and Resources:

Direct download: WW186_V2.mp3
Category:general -- posted at: 7:00am EST

Without change business owners will become irrelevant. Change is all around us, but it’s never easy whether in your personal life or business life. Entrepreneurs who are able to embrace change and integrated thinking are the ones who create opportunity. I have the perfect guest today, to talk about change and her journey going through change.

Gini Dietrich is a Women Worldwide alum and the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is a speaker, award winning blogger, and we are fortunate to have her here today to share her story.

You can find Gini Dietrich here:

Gini on Google+
Spin Sucks
Spin Sucks: Communication and Reputation Management in the Digital Age
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
Inside PR Podcast
Spin Sucks Pro
@ginidietrich on Twitter
@spinsucks on Twitter
Spin Sucks on Facebook

Show Notes

  • [03:19] Gini is a PR and digital marketing pro.
  • [03:30] AI and machine learning are some of the biggest changes out there right now. We need to think about how this will change what we do with our jobs.
  • [03:49] We are even seeing these changes with animation and computer software making our lives a little more efficient.
  • [04:07] Most of what we do can be replicated by robots, so we really need to think about what we can do to generate income.
  • [04:17] We need to focus on things that AI can't replace like creativity.
  • [04:59] Women and millennials have fears of their jobs being taken over by A.I.
  • [05:36] With all of the technology changes we have to change as professionals and in business.
  • [06:09] The fear of change may be in part to humans getting busy and not learning anymore.
  • [07:23] Calculated risk when we aren't under pressure is best. If we don't take risk we can't reach our goals.
  • [08:28] The importance of getting into the habit of learning and the habit of professional development.
  • [09:18] A habit is rewiring something to become muscle memory.
  • [10:24] Change can be stressful. Any entrepreneur is somebody who sells an idea and then figures out how to deliver it.
  • [11:44] When Gini's team launches something new she creates the course and gets the process in place. Then roles adjust or new people are added to the team.
  • [13:29] This year Gini's business was about $40,000 away from laying everybody off. They then discovered that their messaging and marketing weren't correct. They took a step back and figured out what was going on.
  • [16:03] A pivot is where you think you are going to go down one path then you pivot until you find what works.
  • [17:23] Using data to handle the pivot and correct course. If something isn't working use data to find out why.
  • [19:11] There is a math fear that revolves around data, but it is really about reading the numbers.
  • [21:49] When it comes to professional development Gini has been working on her writing and working on becoming a better communicator.
  • [25:35]  Feedback is a gift to help us grow and learn things.
  • [26:15] Being a virtual organization has challenges, but Gini thinks being a good leader comes down to listening and motivating people according to their strengths.
  • [27:38] Going from a manager to a leader is a challenge.
  • [29:02] Throughout Gini's career she has had mentors that took her under their wings, but now there is mentoring through communities.
  • [33:58] A significant improvement for Gini has been hiring a nanny. You have to know when to ask for help.
  • [36:23] What success feels like. For Gini, it is having her daughter say that the best part of the day is hanging out with her. From a business standpoint, it is giving back to the industry.
  • [38:07] Conversations and creativity cannot be replaced.
  • [38:54] Gini would tell her younger self to build a thicker skin and not take things personally.

Links and Resources:

Shift Ahead
Sex, Lies and A.I.
Master Class
The Power of Habit
Educated: A Memoir

Direct download: WW185.mp3
Category:general -- posted at: 7:00am EST

Today on Women Worldwide, we are talking about impact on a global scale. There are so many ways to make a positive impact on our own lives, on the lives of the people around us, and on the planet we all share. Together we can thrive!


Women Worldwide alum Cameron Brown is an adventure seeker, international speaker, storyteller, corporate trainer, and founder of The Thriving Collective. He has traveled the world seeking to create impact and has immersed himself in diverse communities and cultures worldwide. His travels have taken him all over in an effort to help people everywhere thrive. Cameron does this by teaching others how to create impact personally, professionally, and environmentally.


Stay tuned to hear all about Cameron’s amazing journey and learn about his mission to leave thriving communities in his wake. From an animal sanctuary in Bogota, Colombia, to speaking engagements in Canada complete with piano accompaniment, you won’t want to miss a stop on Cameron’s journey.


In This Episode

  • The Impact Diaries: Bettering the world through music, film, and education
  • World travels
  • Using technology to bring people together
  • Saving the planet
  • Taking care of yourself so you can create Impact


Quotes in This Episode

“Even though I’ve learned something in the past, there are ongoing places and situations that I am exposed to that allow me to learn it at a deeper level.” —Cameron Brown


“The Thriving Collective–which is the company that I run–the mission is very much about inspiring people to make a greater impact.” —Cameron Brown


“I write songs about emotional intelligence, and about human behavior, about sustainability, about relationships, and these areas that can help us grow and evolve and be good stewards of the planet.” —Cameron Brown


“It seems a little crazy to destroy the things that are keeping us alive.” —Cameron Brown


“Technology, when used purposefully, can bring people closer together—the way that a lot of people use it at the moment is creating a sea of shallow relationships, and for me, it’s been the exact opposite.” —Cameron Brown


“You know that something isn’t quite right with our planet and the way we are treating it when war is what keeps it ‘safe’ and peace is what destroys it.” —Cameron Brown


“First and foremost, health and wellness must be an absolute priority!” —Cameron Brown



Follow Cameron on Instagram, Facebook, Twitter, and YouTube

Visit Cameron’s website

The Impact Diaries

Listen to Cameron’s first conversation on Women Worldwide

Direct download: CameronBrownonWomenWorldwideE2.mp3
Category:general -- posted at: 5:56pm EST

Let’s talk about learning social media! Not only has social media become a ubiquitous tool in our personal lives, but it's one in our academic and professional lives, too. Whether you’re a student, professor, or professional, you have to step out of your comfort zone to embrace technology and explore how to build relationships through new media.


Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing and Communications Graduate Online Program at West Virginia University. She is a consultant actively involved in researching new directions in public relations, reputation management, crisis communications, and of course social media and author of the upcoming textbook Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. (Women Worldwide listeners can pre-order a copy here.)


Stay tuned as we dive into Karen’s celebrated work in the world of teaching social media, and discuss the pros and cons of using social media—from building relationships and creating a community to cyberbullying and “fake news.”


In This Episode

  • The pros and cons of leveraging social media
  • Karen Freberg’s New York Time’s best-selling book and forthcoming, full-length textbook
  • How to prevent cyberbullying by thinking twice before hitting send
  • Verifying the veracity of our social media new sources
  • Choosing how and where we spend our valuable time and attention online
  • Networking and building relationships


Quotes in This Episode

“I tell my students all the time that I have three weaknesses: coffee, shoes, and technology.” —Karen Freberg


“I love the fact that social media allows you to become your own media outlet and establish your own brand.” —Karen Freberg


“It’s very tempting to be first without going through the facts.” —Karen Freberg


“From an ethical point of view, I try to lead by example. I tell my students, my personal philosophy on social media is to be positive.” —Karen Freberg


“Time and attention are our two biggest currencies that we have right now on social media.” —Karen Freberg


“The Rock can call me Dr. Karen.” —Karen Freberg



Karen's PR and Social Media Blog

Connect with Karen on Twitter, Instagram, Facebook, and LinkedIn

Pre-Order Social Media for Strategic Communication

Buy "A Roadmap for Teaching Social Media"


Direct download: KarenFrebergonWomenWorldwide.mp3
Category:general -- posted at: 7:36pm EST

At some point in our lives, we will all face adversity. But if we want to be better leaders, if we want to embrace happier and more successful lives, we need to find the diamond in the rough of those difficult—sometimes even harrowing—experiences.


Dr. James Kelley is a speaker, host of the podcast Executives After Hours, and author of the upcoming book The Crucible’s Gift. Throughout his conversations with other leaders, James has honed in on how unique stories and adverse experiences help the best leaders become more self-aware, compassionate, and relatable so they can lead with more integrity. Today he’ll share with you some of what he has learned.


Follow along as James explains why he calls these moments crucibles, how they can shape and define us for better or worse, and how you can use these experiences to become a better leader.


In This Episode

  • Moments that make up a leader’s crucible
  • The different ways adversity can shape a person
  • James’ personal crucible experiences
  • How to find the gift in difficult, defining experiences
  • Why feedback should come from both above and below you


Quotes in This Episode

“Leaders who really thrive by using their adversity to springboard their life and their career—and their person if you will—they found the gift in what that adversity gave them. ” —James Kelley


“I never think that anyone's journey is any different, better, or worse than anyone's. It's just theirs.” —James Kelley


“You can fail and you can own it and you can pull it apart and you can punch it in the face. But you must get back up and you must keep going.” —James Kelley


“The hardest thing to get a leader to do is to be self-aware of their weaknesses.” —James Kelley


“Compassion for others is important, but it really starts with compassion with yourself.” —James Kelley



The Crucible’s Gift


Subscribe to Executives After Hours

Connect with James on Twitter, LinkedIn, or send him an email


Direct download: Dr.JamesKelleyonWomenWorldwide.mp3
Category:general -- posted at: 5:51pm EST

When you think about work, or when you sit down at your desk every day, do you feel awesome at what you do? Are you happy? Or perhaps you suffer from imposter syndrome, or you are simply bored or burned out with your career.


Pete Mockaitis, founder of Awesome at Your Job, is an award-winning trainer who's served clients in 50 countries. His work has enhanced Fortune 100 corporations, high-growth startups, and major nonprofits. He's conducted one-on-one critical thinking coaching sessions for over 700 thinkers from every Ivy League university and numerous world-class organizations, including Apple, Goldman Sachs, and Google.


Follow along as Pete explains how to be your best self at work every day, from becoming a better critical thinker to focusing on clarity to treating happiness as the ultimate currency.


In This Episode

  • How to discover professional clarity and focus
  • Why every professional, at every level, needs to be a critical thinker
  • The work environment attributes that lead to boredom and disengagement
  • How cognitive biases affect product development
  • Different altitudes or horizons of focus


Quotes in This Episode

“At [an early] age, I learned, whoa, books make you better at stuff! That has just stuck with me forever, just that notion of knowledge really truly being power.” —Pete Mockaitis


“It's kind of rare that we devote a dedicated chunk of time to getting clarity on something. So, if you take that in the context of a skilled coach, and we're focusing for 30 minutes, 60 minutes on a question, you can unleash a whole lot of clarity at times in a fairly short window.” —Pete Mockaitis


“[Helping people think critically is] just a matter of building up the confidence associated with it. Once they are in the habit of having helpful, on-target thoughts, it's just a matter of encouraging folks to go and soar with it.” —Pete Mockaitis


“I think if you feel awesome at your job 100% of the time, you might not be challenging yourself enough, unless you have a very wise and holistic view of awesome, which includes failing from time to time and learning from those experiences.” —Pete Mockaitis


“When it comes to career stuff, I really recommend that you think of happiness as the ultimate currency. It's not money or prestige or appreciation or learning and growth… Your happiness is the ultimate priority.” —Pete Mockaitis



How to Be Awesome at Your Job

Listen to Deirdre’s guest appearance on the Awesome at Your Job podcast

Direct download: PeteMockaitisonWomenWorldwide.mp3
Category:general -- posted at: 9:15pm EST

Are you thinking about your next career adventure? Perhaps your job no longer gives you purpose or you’re feeling burned out. If you’re ready to make a change, there are tools—and possibly even counsel—necessary to get you where you want to go.


Emily Kapit is an industry-leading career strategist and the founder of ReFresh Your Step, a career advisory firm with national and international clients. Emily is one of the youngest global professionals to become a three-time certified master resume writer. She’s been profiled by Forbes, she’s a founding member of the Forbes Coaches Council, and was recently noted as one of the nation's 10 Resume Experts We Love by Recruiter.com.


Tune in as Emily discusses how more professionals are unhappy at work than most people realize, and if any of the feelings sound familiar, how you can work with a team of experts to start on a brand new career path.


In This Episode

  • How emotional intelligence plays a key role in career advising
  • Connecting your skills and achievements to a new career path
  • Why business owners need to automate and delegate
  • Using an accountability partner to keep your goals on track
  • How to leverage social media (and why you should)


Quotes in This Episode

“It's a safe place [to open up], and a lot of clients are in desperate need of that, because they're dealing with whatever's going on at work.” —Emily Kapit


“And so I'm trying to navigate this opportunity that I have in front of me to really, really grow the business in a little bit of a different way, and have a different structure for other client work, but trying to do that while keeping the business going and I also have a family, and I try not to burn out. So, trying to balance all of that is a challenge.” —Emily Kapit


“Whether it's work life or home life, I need to let go and let other people—that I know can learn, and want to learn, maybe grow into their skills a little more, and not just want to immediately take over—which any parent out there will tell you is skillset for being a parent. It's just all really true.” —Emily Kapit


“An accountability partner helps you to recalculate. The right person will understand real life happens and then work with you on a plan to actually reach those goals, whatever they might be.” —Emily Kapit


“As anyone running a small business knows, you need all the cheerleading you can get, right? It is a challenge each and every day, in a beautiful way, but to stop and actually celebrate those successes… You need to do it, because it helps you keep going and moving through the challenges that you're facing and moving towards increasing success.” —Emily Kapit



ReFresh Your Step

Connect with ReFresh Your Step on LinkedIn, Twitter, and Facebook

Connect with Emily Kapit on LinkedIn, Facebook, and Instagram

Suzanne Brown on Women Worldwide

Direct download: EmilyKapitonWomenWorldwide.mp3
Category:general -- posted at: 8:57am EST

What is art without community? For many artists, their work exists to create a dialogue with their audience or a greater collective. For today’s guest, looking, listening, sharing, and collaborating are inseparable from the paint, the place, and the form.


Meg Saligman, internationally recognized American artist, has produced over 40 permanent public artworks worldwide. Her practice stems from a deep desire to give a voice to communities through public art. She's received numerous awards in addition to the Visionary Woman Award, including the Philadelphia Mural Arts Program Visionary Artist Award and honors from the National Endowment for the Arts. Meg has also been featured in The New York Times, The Wall Street Journal, Artnet, and on the Today Show.


Follow along to hear Meg’s advice for pursuing a creative career, how to become more integrated into our communities, and the positive ripple effect you have the power to create.


Today's episode of Women WorldWide, which features a Visionary Woman Award winner, is being sponsored by Moore College of Art & Design. Moore is the first and only women's visual arts college for undergraduates in the United States.


In This Episode

  • Experiences that led Meg to become an artist
  • How a digital world is influencing creative careers
  • One question everyone should ask themselves when choosing a career
  • How to create an open dialogue in a community
  • The ripple effect caused by positive experiences in your life


Quotes in This Episode

“I was probably in about junior high I saw my art teacher paint a watercolor flower and I remember just seeing that thinking, ‘Oh my god, if I could ever do that, that would be the most wonderful thing. I actually think about that moment sometimes when I'm out there painting in a community or out on the street like, ‘What if someone like me at that age sees me painting and somehow I turn a light on?’” —Meg Saligman


“Whatever your goals are—I am so motivated by just playing with paint all day. That's the way I want to spend my days—if that's your motivation you're willing to work hard, I believe the money will follow. I say go for it and see where it takes you.” —Meg Saligman


“I would want to tell [aspiring young women artists] you can't have everything but you can make conscious choices and set your mind on getting what you choose.” —Meg Saligman


“I consider myself a vessel with a vision. But the vessel can hold the collective and individual voices of the community.” —Meg Saligman


“There is no one path or there is no set of rules that a woman has to follow in order to be a good mom, a good wife, a good whatever role she's adapting I think. So that's the inner compass that I think should find it.” —Meg Saligman




Connect with Meg on Facebook, Instagram, and LinkedIn

Direct download: MegSaligmanonWomenWorldwide.mp3
Category:general -- posted at: 11:13am EST