Fri, 21 October 2022
Brand equity is a big buzzword in the business world. Brands like Apple are highly recognizable not just for what they sell but also for what they stand for. Today, all businesses strive to have that type of impact with their brands. My guest today is an expert at helping women transform their business visions through building brand equity. Ari Kryzek, CEO & Head of Strategy at Chykalophia, is a certified brand strategist. She works with women-led firms to help them carve out their brands and build brand equity. She’s also the host of the Halo Femtech podcast honoring innovative female disrupters. So how can you hone in on your brand equity while staying true to your principles? In our conversation today, Ari shares her journey, her advice for women-led brands, and the questions you need to ask to dig deeper into your own story to build a brand that will create far-reaching customer connection and loyalty. Show Notes:
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Fri, 7 October 2022
It’s no secret that the corporate boardroom is still a “man’s world,” but we also know that diversity at every level of an organization is so impactful. And when it comes to getting more women on corporate boards, you won’t find many more passionate than today’s guest Jocelyn Mangan. Jocelyn is a co-founder of Him For Her, a social impact venture that aims at accelerating diversity on boards. Him For Her is building the boardroom of the future by making female candidates more visible. Prior to founding Him For Her, Jocelyn spent over 20 years in the tech field and in our conversation today, she describes her journey and the pivot she made into entrepreneurship. So what prevents women from getting their seat at the table? Jocelyn shares the interesting myths about being board ready and the new challenges brought to us in recent years, including the challenge of personal wellness in leadership. Show Notes:
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