Women Worldwide with Deirdre Breakenridge

This episode is dedicated to all those women in the workforce who are trying to strike the perfect balance between their professional life and personal life, to those women who want to be empowered in their career and still carve out significant time for their partner and children. I’m one of them, and so is today’s guest.

 

Suzanne Brown is a strategic marketing and business consultant, speaker, and an expert on and an advocate for professional part-time working moms. She's also the author of a new book that's coming out in September, called Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family.

 

In this episode of Women Worldwide, Suzanne encourages all the mothers in our audience to think differently about their career approach, plus explains how employers can (and why they should) support women who choose a part-time or flexible career path.

 

In This Episode

  • Research that supports part-time work schedules for moms
  • The mindset shift women need if they want a nontraditional schedule
  • Tips for becoming more efficient with your time at work
  • The importance of discussing work/life balance with the women around us
  • How to discuss the transition with your team at work

 

Quotes in This Episode

“[Early in my career], all the models that I had of working moms didn't really show me work-life balance... I really wanted to own my life again; I wanted my life back.” —Suzanne Brown

 

“Not all of us can spend 24/7, 52 weeks year with our significant others, so having that work to still keep you engaged can be very important—but it can actually keep you happier… In all of the many bits of research that I did, I found it really interesting that part time working moms are actually happier than full time working moms and stay-at-home moms.” —Suzanne Brown

 

“There is a kind of a mind shift that has to happen, because when you go to work part-time, it's generally not just cutting your hours. You have to think differently about working part-time. You have to think about your productivity a little bit differently.” —Suzanne Brown

 

“All of the generations are coming at it from a different approach but their end goal is the same. ‘I want more work-life balance. I want more control over my schedule. I want more time with my family." And that might not necessarily be with their kids. It might be with grandkids, or it might be with their aging parents. It looks different based on who you're talking to.” —Suzanne Brown

 

“In all the conversations that I had when I was in grad school or as a college age student, I didn't really hear about work-life balance… That just wasn't a constant conversation that I was having. But I think that if we can get that information out there, we can learn from each other.” —Suzanne Brown

 

Resources

Mompowerment

The Mompowerment Community on Facebook and Twitter

Writing from Laura Vanderkam

 

Direct download: SuzanneBrownonWomenWorldwide.mp3
Category:general -- posted at: 5:52pm EST

Did you ever feel like there’s something missing—even if you are happy and successful by most other people’s standards? Or you're feeling like you can’t quite be content with what you have, but you don’t know why?

 

Heather White, CEO of 2020 Communications, has experienced these feelings firsthand. She was prompted to leave the corporate world because of her own nagging unhappiness. Now, she’s a business advisor, a lifestyle designer and coach, as well as a speaker who helps professionals to find new dreams that increase their overall happiness and wellbeing in life.

 

In this episode of Women Worldwide, Heather explains how she went from scoffing at life coaches to becoming one herself and how she’s now empowering others to win the game professionally and personally through lifestyle design.

 

In This Episode

  • The highs and lows of working alone
  • How Heather’s TEDx experience differed from most speaking opportunities
  • The greatest challenge of building a business and generating clients
  • How to better understand resistance so you can dissolve it
  • The importance of taking care of both your body and your mind

 

Quotes in This Episode

“Our suffering is not punishment. It's guidance. It's a nudge from within.” —Heather White

 

“It is one of the most magical, miraculous things to sit in the presence of somebody who was attached to a certain thought pattern, belief system, way of operating and is willing to shift that. And then to watch them shift that internally and then to watch the changes that happen externally in their life is, I think, one of the most high definition reality TV experiences anybody can have.” —Heather White

 

“[Obstacles] make you stronger. They build your resilience, and they keep you on your toes.” —Heather White

 

“What I've come to realize is saying ‘no’ is one of the greatest gifts you can offer your human family. Because essentially what you're saying no to means you're saying yes to what does work for you. Which means you're keeping yourself healthy, happy, in the highest vibration possible energetically.” —Heather White

 

“I think the best thing we can do is turn inward more than we turn outward. We live in very ‘doing’ culture. It's a lot about acquisition of new ideas, new knowledge, read this book, listen to this podcast, study this, go to here, do that. And I think the greatest gift we have is the cultivation of our own self awareness.” —Heather White

 

Resources

heatherwhite.ca

Connect with Heather on Instagram, Twitter, and Facebook

Direct download: HeatherWhiteonWomenWorldwide.mp3
Category:general -- posted at: 6:25am EST

Most business owners know the importance of curating, creating, and sharing standout content. And yet 70% of marketers lack a consistent or integrated content strategy.

 

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Plus he’s a speaker, podcaster, and the author of five books, including his latest, Killing Marketing coming out in September. If it wasn’t clear at this point: Joe is a serious content expert.

 

Follow along as Joe contemplates the wild ride of building a business, explains what’s wrong with marketing today, and offers his one-of-a-kind advice for revamping how you communicate with your customers.

 

In This Episode

  • A way to approach new business ideas that decrease your risk
  • Why it’s time to kill marketing as it stands today
  • How to create a direct line of communication with your customers
  • What makes podcasting a near-perfect medium
  • The importance of unplugging from technology

 

Quotes in This Episode

“[An entrepreneur] is a special type of person. You have to get used to ups and downs, more downs than ups. And you kind of struggle through it, you're patient, and hopefully everything'll work out and things take care of itself.” —Joe Pulizzi

 

“[Most businesses] consider [content] a business asset, but they're not focusing on the core of what that asset is. It's not the content, it's the audience. Your asset is building an audience.” —Joe Pulizzi

 

“People want to know why their marketing is less efficient, why CMOs keep getting turned over, why the marketing profession isn't as respected as, let's say, accounting or another field like that. It's because we can't get out of our own way right now.” —Joe Pulizzi

 

“Content marketing is not new, it's old. It's been around for hundreds of years.” —Joe Pulizzi

 

“I'm a better person—I'm a better man—without technology.” —Joe Pulizzi

 

Resources

Connect with Joe on Twitter

Find Joe’s books on joepulizzi.com

Content Marketing Institute

Content Marketing World

Think and Grow Rich by Napoleon Hill,

The Seven Habits of Highly Effective People by Steven Covey

The 10X Rule by Grant Cardone

Direct download: JoePulizzionWomenWorldwide.mp3
Category:general -- posted at: 2:00am EST

With the rise of trends like the “gig economy,” more and more professionals are finding room to build side hustles and passion projects to go along with their more traditional 9-to-5 jobs. But when is the right time to transition that side gig into a full-time career? Today’s guest has some stellar advice about how to know if and when your passion project should become your job.

 

Meet Jessica Lawlor, CEO of Jessica Lawlor and Company. Jessica was working in the corporate PR world when she decided to trust her instincts and leave her job. She launched J.Lo and Co., her own communications agency that focuses on content management, development, public relations, social media strategy, and branding.

 

In this episode, Jessica shares her own journey to building her dream career and the day-to-day challenges of running a business, plus tips on how a focus on mindfulness made it all possible.

 

In This Episode

  • Why nurturing multiple passions is good for you (and your business)
  • Some of the major challenges of running a business
  • How tools like yoga and meditation can make you a more mindful entrepreneur
  • The importance of energy management in addition to time management
  • How Millennials business owners might differ from other entrepreneurs

 

Quotes in This Episode

“I think that having multiple passions makes you a better person, a better employee. I personally think it just makes you more well-rounded.” —Jessica Lawlor

 

“I truly have turned all of my passions into my career… Which sounds like a dream, right? It really does. But, it's something that I've struggled with because, now, I feel like I have no hobbies, and I have no passions. It's great to do all these things that I love on a day-to-day basis, but they still are work. And they're things that then you need to take a break from, from time to time.” —Jessica Lawlor

 

“It's okay to change and to pivot at any time… That's the beauty of doing this on your own. You don't have to ask permission to make a change.” —Jessica Lawlor

 

“What I want people to know about being a millennial business owner, and my fellow millennials, is that I think more than ever, we just know what we want, and we aren't afraid to go after it.” —Jessica Lawlor

 

“Start now. Start where you are. And if you have a passion or something you're excited about, do it now, and do it on the side of your job.” —Jessica Lawlor

 

Resources

Calm: Meditation to Relax, Focus, & Sleep Better

jessicalawlor.com

Connect with Jessica on Twitter

Direct download: JessicaLawloronWomenWorldwide.mp3
Category:general -- posted at: 2:40pm EST

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