Women Worldwide with Deirdre Breakenridge

PR, marketing and reputation expert, Gini Dietrich, joins host Deirdre Breakenridge on Women Worldwide. Gini is the Chief Executive Officer of Arment Dietrich, a Chicago-based integrated marketing communications firm and the author of two books, Spin Sucks: Communication and Reputation Management in the Digital Age and Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era.

On the show, Gini discusses how sex sells, analyzing the celebrity brand transformation of Miley Cyrus, who transitioned from wholesome, teen Disney star to sexy, twerking, wrecking ball music artist. With respect to companies, she shares the ways they can avoid the “spin” and hype and take a best practices approach to sharing good stories, "honestly, responsibly and authentically” to get their brands recognized. Gini also offers advice to listeners on the importance of building strong relationships and some tips for working with the media, knowing they may help you out when your reputation is on the line.

A little more about Gini Dietrich … Gini is the lead blogger at Spin Sucks, the award-winning PR and marketing blog. Spin Sucks delivers the latest trends, hottest topics, and some controversial analysis on events from the worlds of PR, Digital Marketing and Communication. Gini is also the co-host of Inside PR, a weekly podcast about communications and social media.

You can connect with Gini on LinkedIn and Twitter @GiniDietrich.

 

Direct download: WW_039.mp3
Category:general -- posted at: 9:44am EDT

Ai Ching Goh, the CEO of Piktochart, joins host DeirdreBreakenridge on Women Worldwide. Ai Ching and her husband, AndreaZaggia, launched Piktochart in 2012, as a web-based infographicapplication, allowing users who don’t have any intensive designexperience to create professional grade infographics, using themedtemplates. Their self-funded start up grew quickly from 2 people to45+ employees today, and the platform serves over 3 millionusers.

On the show, Ai Ching shares her story from corporate America tostart up and getting rid of her Monday morning blues. Building astrong, and supportive culture at Piktochart required frequentinternal sharing and collaboration that has helped to build afriendly working environment in different regions around the world.For Ai Ching, now Monday mornings are filled with smiles andlaughter. Ai Ching also offers her advice on tackling majorchallenges in your career and life, and how to avoid getting burnedout, when you live the dream as an entrepreneur and businessowner.

A little more about Ai Ching Goh … AiChing graduated with a degree in Experimental Psychology from theUniversity of Bristol. She has since "experimented" with InvestmentBanking and Media at P&G. She considers herself an enthusiastin social enterprises, crowdfunding, and growth hacking. She isalso very keen on supporting startups.

You can connect with Ai Ching on LinkedIn

Direct download: WW_038.mp3
Category:general -- posted at: 11:56pm EDT

Blanca Cobb, CEO of TruthBlazer and an international body language and lie detection expert joins host Deirdre Breakenridge on Women Worldwide. Blanca uses her behavior analysis expertise and psychology background to get to the truth. She is an ‘in-demand’ media guest who has been featured on HLN's Dr. Drew On-Call, Good Morning America, CNN, USA Today, FOX, ABC, CBS, and NBC affiliates.

On the show, Blanca shares deep insights about the 2016 Presidential candidates explaining their body language and who is “winning” the body language and commanding presence race. She breaks down the signs that show when people are nervous vs. when they are actually being deceptive, from their gestures to their remarks. According to Blanca, improving body language is not gender based but more so about your motivation and willingness to step outside of your comfort zone. Blanca offers several tips on how you can read body language in situations that you don’t always think about, including when you’re on a date, in the workplace and in settings where teens bully other teens.

A little more about Blanca Cobb … Blanca is a Senior Instructor at the Body Language Institute in Washington, DC. She also specializes in coaching different professionals from medical and sales to law enforcement and media, delivering both individual and group training sessions. Training topics range from business-oriented body language cues, to highly specialized industry topics, such as her extensive, and critically acclaimed Detecting Deception series designed for law enforcement.

You can connect with Blanca on LinkedIn

Direct download: WW_037.mp3
Category:general -- posted at: 12:05pm EDT

Anita Devlin, co-author of the book, S.O.B.E.R., an acronym that stand for Son of a Bitch Everything’s Real, joins host Deirdre Breakenridge on Women Worldwide. In her book, Anita shares how she felt during the harrowing experience of helping her son navigate his addiction, which has led to his recovery. Anita’s son has been sober for nearly 5 years.

On the show, Anita discusses how addiction is an octopus that affects the entire family and how families become co-dependent. She also stresses the importance of sharing what is going on if you suspect that a loved one has an addiction. Hiding the situation or keeping a secret can have horrible repercussions. Anita offers advice to other parents who are frightened about addiction and their own children. She reinforces how you have to trust your instincts be aware of the warning signs: changes in behavior such as mood swings, friends disappearing and not communicating with the family.

A little more about Anita Devlin … Anita is an addiction advocate. She works with moms who have children struggling with addiction. Anita offers advice and support by speaking at treatment centers and parenting groups throughout New York and New England. Her goal is to make moms feel that they are not alone and to realize addiction is a family disease. The entire family needs to be in recovery / therapy.

Learn more about Anita on her website and you can connect with her on LinkedIn.

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

 
Direct download: WW_036.mp3
Category:general -- posted at: 11:58am EDT

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