Women Worldwide with Deirdre Breakenridge

Today we are focusing on advertising, digital marketing, and content. In this day and age–more than ever before–content is king! Social media and digital marketing have raised the bar on quality content creation, and the future of advertising now lives on an ever-growing online ecosystem. To help us better understand where the future of content creation and digital marketing lies, we’re speaking with Analisa Goodin.

 

Analisa Goodin is the CEO & Founder of Catch&Release, a technology-driven platform for sourcing and safely licensing authentic content found on the Internet. After a decade working with global brands in the advertising agency world, Analisa identified a specific pain point: the ability to find relevant, compelling content that could be quickly and safely licensed for commercial projects. Fueled by the ubiquity of the internet and social media, user-generated content (UGC) was something advertisers and brands began considering as viable creative content. That is why she founded Catch&Release in 2014.

 

Analisa will be sharing her journey from ideation, through pitching VCs, all the way to changing the advertising industry as we’ve known it. Stay tuned to learn more about the future of UGC and how Catch&Release is paving the way!

 

In This Episode

 

  • Analisa and Catch&Release
  • User-Generated Content
  • A Shifting Model
  • Mentorship is Key
  • Some Good Advice

Quotes in This Episode

“One of our thesis as a company is that this problem is best solved without a library, and it's kind of a radical idea because most other business models around licensing imagery up to now have all been around a library.” —Analisa Goodin

 

“We want to leave ourselves open and agnostic to any platform that has the right content for our client's briefs and needs. Today, Instagram is a massive part of our supply and we curate a lot from Instagram, but we're not limited there. In a year when other photo platforms and video platforms come out, we follow where those are.” —Analisa Goodin

 

“The technology that we're building is allowing us to identify licensable content and is allowing us to transact as quickly as possible–turning the internet into a stock house.” —Analisa Goodin

 

“We recognize that the industry is going to be increasingly reliant on technology to scale. There is not enough original production to service the size of the market. What's happening with the rise of digital is it's putting a lot of pressure on the production industry to create more content, but production is a very manual process.” —Analisa Goodin

 

”We recognize that what we're bringing to the table is new. There's never been anything like it before. But we believe that it's an inevitability. And that it's solving an inevitable need.” —Analisa Goodin

Resources

Analisa’s LinkedIn

Analisa and Catch&Release onInstagram

Catch&Release Official Website

Direct download: AnalisaGoodinonWomenWorldwide.mp3
Category:Business -- posted at: 12:22pm EST

Today we’re talking about scaling your small business. How do you scale your single person operation into a lucrative and effective venture? This episode is for all of you entrepreneurs out there who need some expert advice and a little direction. Today we’re looking at the rise of the "million-dollar, one-person business"–the biggest trend in business today–and how it offers the widest range of people the most ways to earn a living while enjoying the lifestyle they desire.

Joining us today is Elaine Pofeldt. Elaine literally wrote the book on scaling your small one person business,“The Million-Dollar, One-Person Business.” She is an independent journalist specializing in small business, entrepreneurship, and careers. Elaine’s interest in small business has taken her from a senior editor at Fortune Small Business magazine to becoming a small business owner herself, freelancing for all kinds of clients.

We are so happy to have Elaine here with us today! She will be outlining the "million-dollar, one-person business" landscape, the risks, pluses, and minuses, and the lessons everyone should learn. If you are currently running your own one-person business or considering taking the leap, stay tuned, this is an episode you won’t want to miss!

 

In This Episode

 

  • One Person Businesses by the Numbers
  • Outsourcing and Freelance, Knowing When to Delegate
  • Side Hustles, Money Matters, and Hidden Costs
  • Real Stories of Entrepreneurship
  • Relationships and Connections
  • Some Sound Advice

 

Quotes in This Episode

“One thing I noticed, was that no one was really covering the one person business, although there are about 25 million non-employer businesses.” —Elaine Pofeldt

 

“We just don't pay attention to them and they're almost treated as failures, as failures to scale. When in fact, I found in a lot of my reporting that; the folks running them are very, very happy with their situations, they love running one-person businesses.” —Elaine Pofeldt

 

“I mean, you can always increase revenue if you're willing to work 20 hours a day, but eventually that's going to destroy your health, and your personal life, and everything else, so that's not sustainable, even if there might be a week out of the year that you have to do that for some project you're getting done. So, that's not the answer.” —Elaine Pofeldt

 

“I mean, I'm a freelancer, I don't want to be on payroll with any of my clients, I like the freedom of working for different clients, and on different projects. I have a business, and I don't wanna have a job.” —Elaine Pofeldt

 

“I don't recommend anybody just quit a job and start a business. The side hustle is a really good idea.” —Elaine Pofeldt

 

Resources

Elaine’s Twitter and LinkedIn

Elaine’s Official Website

Elaine’s Book: The Million-Dollar, One-Person Business

Direct download: ElainePofeldtonWomenWorldwide.mp3
Category:Business -- posted at: 11:52am EST

Our relationships are so important to the quality of our lives. Often times, however, we aren’t putting enough emphasis on developing strong and lasting bonds. So, the question is: can you unleash the kind of passion that will last you a lifetime? Today, we’re talking about how we can shift our perspective to change any relationship.

 

My special guest today is helping change relationships alongside her business partner and husband. Stacey Martino is the Co-Founder of RelationshipDevelopment.org and RelationshipU. She is an educator and “Divorce Preventionist.” Through strategic coaching, online programs, packed live events, and a best-selling books, Stacey and her husband Paul help transform love relationships. Their innovative focus on the power of the individual in any relationship, has helped empower tens of thousands of people, and Stacey wants to do that for you too!


In this episode, you’ll learn more about the Martinos’ unique methodology and the relationship education “that no one ever teaches us!” You’ll also learn why Stacey and Paul don’t do “couples work” (because they believe couples work doesn’t work…), and why they seek to empower just ONE partner to transform the WHOLE relationship.

 

In This Episode

  • Stacey’s Story
  • Equal But Different, Men and Women
  • Trust and Fear
  • Relationship Education
  • Action and Transformation

 

Quotes in This Episode

“Paul was the one who came to me and said, 'Look, I cannot watch another family crumble when they have kids in that house. If they had just been blessed to learn what we were fortunate to learn, maybe that wouldn't have had to end.'” —Stacey Martino

“It's kind of ridiculous that we've all ended up in this situation that we're in where we've kind of been handed from generations past these broken relationships with patterns of relationship that just literally don't work anymore, regardless of how hard we try.” —Stacey Martino

“Really we're basically different species. And we're equal, of course, but the same, oh, no, no, no. We don't even apply the same meanings to the same vocabulary words.” —Stacey Martino

“We come from generations past where demand relationship tactics were really all that was used and all that was seen. One person's unhappy and they ask the other people to change. One person is unhappy and they ask the other person to compromise.” —Stacey Martino

“People just have a false definition of what forgiveness really is. What they're trying to express is, I'm not going to continue bringing this up with that person, I'm going to just hold it on within myself, until it either eats me alive or I explode. And that's what people say when they say they won't forget.” —Stacey Martino

“But the truth is and the beautiful thing is that it only ever takes one person to transform any relationship [...] One person can change the situation at any moment. We've just never been given the tools to do it before.” —Stacey Martino

Resources

Stacey’s Facebook, Twitter, and YouTube

Official Website: RelationshipDevelopment.org

Stacey’s Book: The Miracle Morning for Transforming Your Relationship

Direct download: StaceyMartinoonWomenWorldwide.mp3
Category:Business -- posted at: 7:54pm EST

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