Women Worldwide with Deirdre Breakenridge

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Syndication

Jenny Ta, founder and CEO of Sqeeqee joins host Deirdre Breakenridge onWomen Worldwide. Jenny launched Sqeeqee in 2015 as thefirst-of-its-kind social networthing™ site. She’s also known as theCinderella of Wall Street having previously founded two brokerdealer start ups, Titan Securities and Vantage Investments.

On the show, Jenny shares her story, which is a journey fromwelfare to Wall Street. At the age of 5, she escaped Vietnam duringthe war. She left on a fishing boat, and then stayed in a refugeecamp in Hong Kong until she was 8. Jenny eventually made her way toAmerica where she found her path to success. Jenny believes theexperiences during childhood helped to shape her career and gaveher a “never accept no for an answer” conviction. Jenny also offersadvice to listeners on making your dreams become a reality.

A little more about Jenny Ta … JennyTa is a seasoned entrepreneur and has 20 years of Wall Streetexperience. She specialized specifically in the technology sector.Jenny holds an MBA degree in Financial Management and a BS in MISfrom California State University, Fullerton.

You can connect with Jenny on LinkedIn and Facebook

A little more about Your Host, DeirdreBreakenridge … Deirdre is an author, entrepreneur andCEO of Pure Performance Communications. A 25-year veteran in PR andmarketing, she is the author of five Financial Times Press booksincluding her latest titles, “Social Media and Public Relations,”and “Putting the Public Back in Public Relations.” Breakenridgespeaks nationally and internationally on the topics of PR, socialmedia and marketing. She's an adjunct professor at NYU and UMASS atAmherst, a recognized blogger at PR Expanded, and also theco-founder of #PRStudChat, a dynamic twitter chat with PRprofessionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter andon her blog at www.deirdrebreakenridge.com.

 
 
Direct download: WW_035.mp3
Category:general -- posted at: 10:05am EDT

Social PR Strategist, Shonali Burke, CEO of Shonali Burke Consulting, joins Host Deirdre Breakenridge on Women Worldwide. Shonali is an award-winning strategist and an adjunct professor at Johns Hopkins University. She is an international speaker, blogger and educator, sharing her insights with other professionals and brands around the world.

On the show Shonali discusses the changing nature of education from the physical classroom environment to designing the virtual classroom experience for her students. She also shares her thoughts on what it means to be strategic in your communication, especially when it comes to social media, which has to be a part of your overall strategy. According to Shonali, as businesses are required to participate with their stakeholders through social media, executives are still not 100% comfortable. She offers advice to help senior leadership understand how to tie communication to important business outcomes.

A little more about Shonali Burke … Shonali is the creator of the Social PR Virtuoso course, an online and on-demand program she teaches, which launched in November 2015. Shonali’s online course helps professionals to take their Social PR game from “humdrum to Hallelujah” with 25+ workflows, hacks, recipes, formulas and mind maps she has developed throughout her career.

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_034.mp3
Category:general -- posted at: 10:51am EDT

Jan Jones, CEO of Jan Jones Worldwide, aninternational speakers bureau, and the author of The CEO’s Secret Weapon: HowGreat Leaders And Their Assistants Maximize Productivity AndEffectiveness, joins host Deirdre Breakenridge on WomenWorldwide. Throughout her career, Jan has surrounded herself withsuccessful business leaders and high profile executives being privyto the unique behind the scenes perspectives of how they functionwith their executive assistants.

On the show, Jan discusses working with CEOs, and what it takesto be an executive assistant, who is viewed as a business partnerand a trusted confidant. She explains there are no shortcuts;you’re working hard and it could be 24/7, managing many differentresponsibilities. Jan explains the role of the executive assistantto help executives understand how they serve as the ultimate PRperson. The assistant must always represent and be an extension ofhis/her boss, from the project work and fielding calls andquestions to interacting with others inside and outside of theorganization. Jan also shares advice on how to manage verydemanding responsibilities, and the best ways to relax in extremelystressful business situations.

A little more about Jan Jones … Prior to starting her business,Jan spent almost twenty years as executive assistant to successfulbusiness professionals, including personal development icon, TonyRobbins, and ten years as exclusive representative for smallbusiness guru and entrepreneurial visionary, Michael Gerber. Janremains a passionate advocate for the executive assistantprofession. She enjoys mentoring assistants and guiding executiveson how to get the most out of the relationships.

A little more about Your Host, Deirdre Breakenridge … Deirdre isan author, entrepreneur and CEO of Pure PerformanceCommunications. A 25-year veteran in PR and marketing, she isthe author of five Financial Times Press books including her latesttitles, “Social Media and Public Relations,” and “Putting thePublic Back in Public Relations.” Breakenridge speaks nationallyand internationally on the topics of PR, social media andmarketing. She's an adjunct professor at NYU and UMASS at Amherst,a recognized blogger at PR Expanded, and also the co-founder of#PRStudChat, a dynamic twitter chat with PR professionals,educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter andon her blog at www.deirdrebreakenridge.com.

Direct download: WW_033.mp3
Category:general -- posted at: 10:34am EDT

Rachel Payne, the founder of FEMInc., which serves diverse audiences with video content thatresonates joins Host Dierdre Breakenridge to Women Worldwide. Builtupon a foundation of cognitive psychology and neuroscience appliedat web scale, FEM Inc. develops technology and drives innovation inmedia and entertainment. Rachel is also the CEO of Prizma, a video engagement platform,which is the first product launched by FEM.

On the show, Rachel shares her passion for video and how it canserve a larger societal purpose. Her work has also focused on howthe media shapes the perceptions of Science, Tech, Engineering andMath (STEM) for girls. She discusses her experience as a women inthe technology space, and how VC fundraising can be a largechallenge for women-owned businesses, Rachel offers her advice toothers who want to launch and grow a business in the techsector.

A little more about Rachel Payne … Rachel was Principal, GlobalStrategic Alliances, at Google where she worked with the topexecutives across the company to develop strategies for the largestglobal media partners including Sony, Disney, NewsCorp and TimeWarner. Rachel identified a unique opportunity to meet a broaderset of user needs for entertainment, that no one else wasconsidering or even prioritizing at the time.

A little more about Your Host, Deirdre Breakenridge … Deirdre isan author, entrepreneur and CEO of Pure PerformanceCommunications. A 25-year veteran in PR and marketing, she isthe author of five Financial Times Press books including her latesttitles, “Social Media and Public Relations,” and “Putting thePublic Back in Public Relations.” Breakenridge speaks nationallyand internationally on the topics of PR, social media andmarketing. She's an adjunct professor at NYU and UMASS at Amherst,a recognized blogger at PR Expanded, and also the co-founder of#PRStudChat, a dynamic twitter chat with PR professionals,educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter andon her blog at www.deirdrebreakenridge.com.

Direct download: WW_032.mp3
Category:general -- posted at: 10:29am EDT

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