Fri, 8 January 2016
Rachel Payne, the founder of FEMInc., which serves diverse audiences with video content thatresonates joins Host Dierdre Breakenridge to Women Worldwide. Builtupon a foundation of cognitive psychology and neuroscience appliedat web scale, FEM Inc. develops technology and drives innovation inmedia and entertainment. Rachel is also the CEO of Prizma, a video engagement platform,which is the first product launched by FEM.
On the show, Rachel shares her passion for video and how it canserve a larger societal purpose. Her work has also focused on howthe media shapes the perceptions of Science, Tech, Engineering andMath (STEM) for girls. She discusses her experience as a women inthe technology space, and how VC fundraising can be a largechallenge for women-owned businesses, Rachel offers her advice toothers who want to launch and grow a business in the techsector.
A little more about Rachel Payne … Rachel was Principal, GlobalStrategic Alliances, at Google where she worked with the topexecutives across the company to develop strategies for the largestglobal media partners including Sony, Disney, NewsCorp and TimeWarner. Rachel identified a unique opportunity to meet a broaderset of user needs for entertainment, that no one else wasconsidering or even prioritizing at the time.
A little more about Your Host, Deirdre Breakenridge … Deirdre isan author, entrepreneur and CEO of Pure PerformanceCommunications. A 25-year veteran in PR and marketing, she isthe author of five Financial Times Press books including her latesttitles, “Social Media and Public Relations,” and “Putting thePublic Back in Public Relations.” Breakenridge speaks nationallyand internationally on the topics of PR, social media andmarketing. She's an adjunct professor at NYU and UMASS at Amherst,a recognized blogger at PR Expanded, and also the co-founder of#PRStudChat, a dynamic twitter chat with PR professionals,educators and students.
Connect with Deirdre by following @dbreakenridge on Twitter andon her blog at www.deirdrebreakenridge.com.