Farrah Bostic on Women Worldwide

Farrah Bostic, the founder and head of strategy for The Difference Engine, an insight-driven product strategy company joins Host Deirdre Breakenridge on Women Worldwide. They help businesses to test assumptions in a continually changing world - about who your customers are, what they want, and why they want it - and build a repository of customer intimacy into a tangible business asset.

On the show, Farrah discusses why "People Lie" when it comes to their research responses and what researchers need to do to prevent this from happening. She also shares her thoughts on gender and research and how companies, in some cases, are not properly targeting women and men. As a business owner, Farrah offers her advice on the qualities that make a successful entrepreneur and what other professionals can do to tackle their toughest obstacles in business.

A little more about Farrah Bostic … Farrah's expertise in digital strategy and design; technology, web, and mobile trends and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. Earlier in her career, Farrah was a digital creative director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world.

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.