Aliza Freud on Women Worldwide

Aliza Freud, the founder and CEO of SheSpeaks joins Host Deirdre Breakenridge on Women Worldwide. SheSpeaks  is an online, proprietary marketing platform that builds and operates influencer communities on behalf of Fortune 500 brands. 

 

Aliza shares how the SheSpeaks platform enables over 250,000 women influencers to discover, share and try new products and services in many different categories, from hair care to food products. In addition, Aliza discusses how her company does extensive research studies with brands to uncover the shopping habits of women influencers and the extent of their buying power.

 

A little more about Aliza Freud …  Since leaving corporate America, Aliza has helped clients like P&G, Pepsi, American Express, Citibank, Heinz, L’Oreal and others build powerful user content and mass scale awareness for their products, services and campaigns. Aliza, early on, realized the power of women consumers and the important role that the Internet and online community is playing in the corporate world.

You can connect with Aliza on Twitter, and LinkedIn.

 

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.