Women Worldwide with Deirdre Breakenridge

April 2018
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Fri, 21 December 2018

Episode 200! Special Anniversary Edition Dolores Hirschmann Interviews Me

We've reached our 200th episode. For this Women Worldwide show, the tables are turned and my coach, Dolores Hirschmann, is interviewing me. So, I'm in the "hot seat." I share who I am. What I do. And what Dolores calls getting under the script of Deirdre.

Dolores is a friend and a coach who focuses on effective public speaking whether the focus is growth or improved communication. She believes in people and ideas and emphasizes clarity in communication.

She has a background in academic business, and entrepreneurship. As well as being the East Coast TEDx organizer and an executive coach.

Today’s Episode:

Show Notes

[03:04] Deirdre teaches on LinkedIn learning, and she has written multiple books. She is also the voice of reason behind many brands and has helped them articulate their message.
[03:40] Deirdre is in the business of storytelling and relationship-building.
[03:46] She has been helping businesses and business executives find their voice, elevate their brand, and most of all to be recognized.
[04:04] Deirdre has always focused on building relationships around your passion. She is happiest when working with professionals who love to amplify their purpose. It all starts with finding your voice.
[04:30] She owned an agency for 14 years. Now she has a communications consulting practice. She finds voices, raises them up, and creates impact and makes a difference.
[05:08] Taking care of messaging is what helps position you. It's how you create authority and build your reputation.
[07:38] It's okay for an executive not to have all of the answers. You can get the information as things unfold. It's good to stay authentic.
[08:56] A lot of what Deirdre does is to help corporations think and things that we do naturally in business.
[10:44] Women worldwide is about the same things but also about how you feel. Do you have fear? Do you have empathy? Are you true to your ethics? Do you have love? Breaking the gap between think and FEEL.
[12:06] Bringing think and feel together could change the world.
[13:35] The FEEL model starts with your employees and showing it. It comes down to balancing your emotions and EQ.
[14:38] It looks like giving people credit when credit is due. And not having to be the smartest person in the room. It's opening up your own frame of reference from different perspectives.
[17:09] Deirdre stepped out of her comfort zone and helped someone who came out of prison but really wanted to do the right thing. He used his voice to help people be in compliance.
[17:57] They rebuilt his brand through social media and the content that he created us blogger. He actually went from prison card to MasterCard and is doing a training series with MasterCard.
[19:51] Dolores shares how Deirdre is a magical woman, because she can help create new stories.
[21:28] Trust your gut and get out of your comfort zone even if you are scared.
[24:15] When Deirdre was young, she wanted to be a veterinarian.
[25:28] Her parents were a big influence on her and she wanted to be an educator. Now she is an educator. She has courses, mentors, and writes books.
[27:05] Beneath the script is an awakening after the death of her daughter. She is being very present and not taking anything for granted. Cherish the moment more.
[30:54] Self-care is crucial. She can go on autopilot if she lets herself. That is a recipe for complete burnout.
[32:23] We need self-care refueling and balancing. Deirdre carves time out for herself everyday. She also read The Miracle Morning.
[32:18] She follows the SAVERS program which is silence, affirmations, visualization, exercise, reading, and scribing. You can do it all in 6 minutes, take however long you need, or split it up.
[32:58] She does the program every morning for 30 minutes to an hour. She even gets up earlier if she has to to refocus and center. Meditation helps to handle challenges and bring yourself back to your center.
[33:50] To amplify your passion, you need to know what your passion is and what you actually love.
[36:13] We should make most of our money doing what we love to do and what we are born to do. It would be authentic and genuine. We would strive to do our best work. The love and passion we have would be magnetic and contagious.
[37:30] Follow the path of your passion, because it builds upon each other like following your headlights on a dark freeway.
[39:19] Deirdre has had so many amazing guests that a women worldwide reunion would be awesome.
[40:50] If you're going to read Deirdre's books start with PR 2.0, Putting the Public Back in Public Relations, Social Media and Public Relations Practices, and then Answers for Modern Communicators.

Links and Resources:

Direct download: WW200.mp3
Category:general -- posted at: 7:00am EDT

Fri, 14 December 2018

EdTech and Using Technology to Help People Learn with Dr. Kristen Sosulski

Using data correctly can keep us abreast of what is happening now and predict future trends. One of the problems of using date is presenting it in a way that people can understand. My guest today is a data visualization expert, author, and speaker who specializes in EdTech. Dr. Kristen Sosulski is the author of Data Visualization Made Simple: Insights Into Becoming Visual and an Associate Professor of Information Systems at New York University’s Stern School of Business.

She is here today to talk about what EdTech really is and the role of technology in learning. She also talks about her speciality of data visualization and the role it plays in education, business and society. We even discuss how she stays organized and grounded with a busy schedule.

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Show Notes

[03:19] Kristen learned how to code during the .com era.
[03:38] She started working at a new media lab that was focused on technology while she was continuing her education.
[03:52] She thought using technology to help people learn was such a shift from her business background.
[04:02] Educational technology is the study and practice of facilitating learning and improving learner performance by using technological resources.
[04:41] She received a Masters of Instructional Technology from Columbia University then a second Master's and then a Doctorate.
[05:41] The technology tools used in learning need to be designed in a way that allow for learning.
[06:46] She worked while she was earning her degrees the entire process took about nine years, but she was able to apply her knowledge to her work experience.
[07:15] The goal of EdTech is to add components that will best facilitate learning.
[09:01] One of the best skills that an educational technologist needs is the ability to wireframe and present their ideas in a concrete form. Project management and meeting deadlines is also very important. Communicating why certain design decisions have been made is also important.
[11:01] Kristen's book data visualization made simple is a book for anyone. She explains the core function of how to work with data.
[12:49] A big takeaway of the book is not to make your audience work too hard.
[14:10] Data visualization is the ability to help tell stories. First it's a tool to communicate. It can show cause and effect or clarify ideas.
[15:42] Data can be transformed into information such as trends, product, sales or displays. A great example are dashboards.
[16:52] Data doesn't have to only be from the past, we can show what is happening in the present. We can also make predictions for the future with data.
[18:07] Everyone needs the opportunity to create data-driven goals and to collect new data.
[18:36] Modeling the types of behaviors that you want to see in an organization is the best way to build a culture of use.
[19:50] Training around visualization and the best way to use this technique are super important.
[24:47] Challenges in EdTech include the ability to slow down and give the attention needed to the task at hand.
[25:51] Have the confidence to show your work at a stage when it still isn't perfect. Be open to accepting feedback.
[28:32] The technology is always changing so Kristen is always learning. There are always new programs in software challenges that need to be learned.
[29:32] It's great to have an understanding of programming, but you don't have to code to be a data visualization expert.
[30:19] Kristen likes to incorporate different types of data graphics into her work. She creates multivariate displays by using a few lines of code, because it is much simpler than using a ready-made solution like Tableau.
[31:54] Business analytics has recently really exploded. This is a great opportunity for data scientists and learning scientists to model data and improve their practices.
[33:50] One of the things throughout her career that Kristen has learned is how she learns. She learns best by teaching others and simplifying the process. She also needs to immerse herself in the topic.
[36:57] When we learn we really want to balance all of the systems, we don't want to overload audio or visual etc.
[37:39] Allowing for time and slowing down even in your data of presentations is critical.
[38:01] Kristen's son keeps her grounded.
[38:32] Being more efficient with her time is another thing that helps keep her grounded. When she goes home it's about being a mom.
[40:06] Exercise and movement or running or a barre class are some of the ways that Kristen uses to keep stress at bay. Face time also helps mitigate stress.
[41:21] One of the tools she likes to use is Google Calendar. She also keeps and shares floating agendas with her team.
[43:10] There's a huge opportunity in organizations right now to lead with visualization.

Links and Resources:

Direct download: WW199.mp3
Category:general -- posted at: 7:00am EDT

Fri, 7 December 2018

From Architect to Non-Profit Founder with Sateria Venable

Fibroids will affect 70% to 80% of women at some point in their lives. For some, it’s a very serious condition that requires surgery and lifestyle changes. Yet, many aren’t familiar with the condition and don’t know how to get help even when they are experiencing symptoms. My guest today is Saterial Venable.

Sateria was diagnosed with fibroids in her 20’s. She had trouble finding information about the condition and treatment options. She became her own advocate and is now a patient advocate for all women suffering from fibroids. She began her working career as an architect, but it was her calling to be a patient advocate, entrepreneur, founder, and social media strategist. She started The Fibroid Foundation and is passionately helping women find the answers and treatment that they so desperately need.

Show Notes

[02:42] Sateria is an architect who doesn't have a medical background.
[02:53] She was diagnosed with uterine fibroids when she was in her 20s. This health challenge is what brought her here to us today.
[03:24] After being diagnosed, she began searching for solutions.
[04:16] A lot of women don't even know what fibroids are. It was much more far-reaching than she had realized.
[04:36] She first started a blog and then a non-profit.
[06:06] 70% of all women will develop fibroids at some point in their lifetimes. In the African American community it is 80%.
[06:55] Annual healthcare cost in the US is in the billions.
[08:20] Fibroids are triggered by hormonal surges. Reducing hormonal intake can slow the growth.
[09:39] The surgery is very invasive and it takes 8 weeks to 7 months to heal. Fibroids can also grow back.
[10:26] Satoria had success by changing her diet.
[10:56] Her foundation provides education to women in several countries.
[12:28] They vet fibroid specialists, but one of the frustrations is trying to help women where there aren't any specialists available.
[14:09] Challenges as a social entrepreneur include making the vision a reality. She had to believe and focus to make her dream come true.
[17:02] Reiki is energy healing. It's a focus of intention of healing.
[18:13] Satoria reached out to a reiki specialist and became a believer and a practitioner.
[19:19] Naprapathy is also a technique she uses along with yoga. Eastern medicine is very helpful.
[20:41] Medical interventions may also be necessary using Western medicine.
[25:35] Satoria tries to be caring and inclusive with her team. It's important for her to incorporate healthy practices into their work environment. They focus on self-care and wholeness.
[28:54] Compassion and being sensitive to the plight of others are a couple of Satoria's greatest strengths.
[31:06] Fundraising takes a lot of effort. Networking has helped her the most because people like to interact with people. Develop relationships and make sure your partners see the value and what you are doing.
[32:57] Their Facebook fundraisers have been a wonderful area of support.
[34:23] Social media has been very pivotal in fundraising. Especially, now that she has the platforms in place.
[36:10] Success looks like being able to help a woman in distress who needs help.
[38:11] Being able to provide that comfort is why Satoria is here.
[40:02] Satoria's mom let her be her. Her mentor was her uncle who she lived with after college. He was an angel who touched her life.
[43:02] Follow your natural inclination and devote specific focus to what you are trying to achieve. Follow your bliss.
[44:21] We have the ability to bring things in the world that have never been done before.

Links and Resources:

Direct download: WW198.mp3
Category:general -- posted at: 7:00am EDT

Fri, 30 November 2018

Egoless Storytelling with Ivana De Maria

Actor, writer, producer, entrepreneur, and storyteller Ivana De Maria is here to talk about the importance of communication through story. She believes that we learn from telling our stories and listening to stories, even ones that we may not agree with or that are different than ours. She feels so passionately about this process that she has created an app called StoryPlace that enables ordinary people to tell extraordinary stories.

Ivana grew up in the entertainment world and began acting, but she soon discovered that writing and producing would enable her to tell the stories that she wanted to tell. Ivana studied finance and law at Boston University and has attended several acting schools. She has starred in a number of independent films and TV shows. She is also a series regular on the TV series "Beauty and the Beasts" (La Bella y las Bestias) which airs on Primetime Univison.

Show Notes

[03:21] Ivana grew up in the entertainment world her brothers are producers. She has always been in media and has always loved interpreting people.
[05:18] Ivana started as an actress, but she soon realize that she had stories that she wanted to tell. She then began developing her own content, and she also realized that we are living in a time when that is possible.
[06:02] She writes, produces, and then acts in with her own content. She then started producing content based on true stories.
[06:51] She now wants to find the stories that are worth telling. All around the world. Her app gives people the voice to tell their stories.
[08:26] Truth was lacking in social media. The real story is the egoless story.
[10:30] Being an entrepreneur can be overwhelming. Breaking things down into smaller steps definitely makes large projects more attainable.
[11:07] Even though the unknown is scary and a bit exciting, Ivana started taking chances on herself.
[11:57] Being an entrepreneur requires a lot of discipline and can be very difficult.
[12:34] people want to be a part of something that they care about, and this has given Ivana a strength to believe in what she cares about.
[13:07] Discipline, perseverance, and passion are three characteristics of entrepreneurs.
[13:47] She is the youngest of seven children. her mother led them by example, because it's not what you give your children it's what you teach your children.
[15:49] Ivana learned to be independent at a young age similar to how a stray dog can take care of itself.
[16:25] She is a lifelong learner and has a tattoo that says eternal learning.
[18:07] You can do a lot of different things as long as you are organized and true to yourself.
[19:47] She studied business and law in college. She knew the business side of things, but an app is different.
[21:25] StoryPlace is a free app. Ivana wants to solve the empathy deficit.
[29:01] A big part of StoryPlace will be teaching people the culture of storytelling and why their story matters.
[30:46] A person's opinion is only their opinion. Rejection shouldn't be taken to heart.
[33:15] 95% of everything that Ivana does is based on her instincts. It took her years to develop the skills to trust her own instincts.
[35:39] Each role she acted in gave her new perspectives. Light a flashlight on a wall, she wants her light and perspectives to fill the whole wall.
[37:09] Every story is a new perspective and makes us better people. Be able to acknowledge that there is a story different than years.
[38:43] Woman often commit to give 100%, but make a conscious choice of where those percentages will go. This is the definition of being empowered. Be intentional and realistic about where you will give your energy.

Links and Resources:

Direct download: WW197.mp3
Category:general -- posted at: 7:00am EDT

Fri, 23 November 2018

Being Intentional With Your Technology

Veronica Kirin is here today to talk about being intentional with your technology. Veronica is the author of Stories of Elders: What the Greatest Generation Knows about Technology that You Don't. This is a fascinating look into “The Greatest Generation” (born before 1945) and the last generation born before the digital revolution.

Veronica is an anthropologist turned entrepreneur. She is a Forbes notable graduate of Grand Valley State University and a 40 Under 40 Business Leader. She is the founder of GreenCup Web Design and an entrepreneur coach to LGBTQ business owners. She is known for her Self Care Through Scaling™ program, and she is the founder of the Fempreneur Forum. It’s her passion to help entrepreneurs scale their businesses to reclaim freedom and time.

Show Notes

[03:11] Veronica is still an anthropologist. Anthropology is the study of people. She is a cultural anthropologist which studies current people.
[04:15] Anthropology marries perfectly with entrepreneurship, because it teaches you to have insights into others especially those who aren't like you.
[04:26] To understand your target client, you really need to predict their needs and wants.
[05:56] Veronica's book is a bridge between anthropology and technology, as she noticed technology was starting to change her behaviors. She noticed she was sending texts instead of face to face interaction and also growing more depressed.
[07:39] The elders in Veronica's book have lived approximately a lifetime without technology. She wanted the contrast between these people and younger people who only know technology.
[08:19] People who grew up without tech have a completely different perspective on what is happening now.
[08:51] She discovered that the elders had a deep sense of intentionality, and they wanted to choose whether they wanted this technology in their lives or not.
[12:12] 25 is an important age because that is when the brain is fully developed.
[13:31] One of her favorite stories in the book is Edwin Gould's story who engineered the first spy satellite for the country. The leaps we have no show the amazing shift.
[16:16] Veronica did 100 interviews which amounted to about 8,000 years of stories for her book. She worked with an author coach which was really helpful.
[18:07] She was also inspired by the author Racheal Rose Steil who wrote Running in Silence. They became friends and collaborate on different projects.
[20:14] The book took three and a half years from inception to publishing.
[24:00] To get these interviews, Veronica drove 12,000 miles through 40 States in 6 weeks. It was a very stressful experience, and she learned how important self-care really is. It took her six months before she could start processing these interviews.
[25:51] She also learned to be more intentional about her technology use. She doesn't look at the phone first thing in the morning. She allows herself to walk away from the computer. Our bodies are designed to move and stop looking at screens.
[27:27] She also has tech free monthly brunches.
[30:51] Veronica used Kickstarter to fund her book and it became a staff pick. Technology has been critical in the production of her book.
[34:28] Digital marketing has played a huge part in the promotion of her book.
[35:42] Being an author is being an entrepreneur. If you don't have the marketing skills, hire someone who does.
[36:59] Having a coach and mentor is so important.
[37:37] To Veronica, success feels like moving forward and moving the needle. She also loves the energy derived from her client work.
[39:05] If you want to do something, just start. You have what it takes to find what you need and make it happen.

Links and Resources:

Direct download: WW196.mp3
Category:general -- posted at: 7:00am EDT

Fri, 16 November 2018

iX Leadership and Culture Transformation

We hear a lot about the customer experience, but should you start with the customer experience? Maybe it would be better to start with the internal experience of your own people.

My guests today are Dr. Rachel MK Headley and Meg Manke they are senior partners at Rose Group Int'l where they developed their proprietary leadership framework. This allows leaders to solve team problems, address generational issues, manage changes, and address goals. They are also co-authors of iX Leadership: Create High-Five Cultures and Guide Transformation.

Rachel is a Mensa PhD scientist, a Project Management Professional, TEDx speaker, and is on the Council of Trustees for South Dakota State University. Meg is a culture and leadership expert with years of experience leading companies through transitions, mergers, acquisitions, and behavior-based training. I am so excited to have them here today to talk about iX Leadership and culture transformation.

Show Notes

[03:19] Meg and Rachel were in some of the same leadership groups.
[04:06] They realized that work shouldn't be so hard for people and started developing the concepts of iX leadership.
[04:25] Rachel had a company and was doing corporate consulting. She started noticing how some teams could thrive and some teams could be miserable even though they were under the same leadership.
[05:47] Rachel knew Meg was the person to partner with when it comes to culture, motivation, and connection. Their skill sets complemented each other.
[07:16] Meg and Rachel developed a lot of concepts right off the bat. They then decided to put it in an easy to digest book to make the largest impact.
[09:25] The book was for everyone. There is something in the book for every team.
[10:37] People make up the culture of a business environment, and team culture is difficult to shift.
[11:05] Shifting the culture and the mindset. We create the culture. A great internal experience is designed. It doesn't just happen by chance.
[12:14] You have to help people understand why the change is important for them.
[13:23] Organizations have to find the thing that it is to get people to fight for them. The leadership team needs to be passionate and then transfer that passion to their team in terms that they understand.
[15:19] Transparency is super important, because it develops trust.
[16:03] One of the biggest barriers is people's discomfort with change.
[16:21] If you understand the type of work environment your people prefer, then you understand how they move through change.
[16:55] People who like freedom jump on the change. Others may be more reluctant. The anxiety around change needs to be turned into excitement.
[19:50] Once enough people get on board with the change, other people will join them.
[24:09] Rachel thinks one of the fun things about having a partner is sharing highs and lows.
[24:49] Rachel wants to surrounded by people who disagree and challenge her on things. This is one of the reasons that her and Meg have a great collaboration even if they don't agree on everything.
[25:41] Meg thinks that they have their arguments curated down to a discussion of how to proceed forward.
[26:24] Even if they don't agree, they bring themselves back to their real goal of making an impact on the world.
[28:01] Recently two colleagues took the iX Leadership book into job interviews.
[29:46] One of the most rewarding things about being a female in business is that with work and perseverance we can do anything.
[31:20] One of Rachel's toughest challenges was lack of confidence and money anxiety. She left these thoughts behind. Her biggest challenge now is taking Meg on as a partner. The benefits outweigh the anxiety. The collaboration is really exciting.
[34:19] Your perspective seems to root itself in your current challenges. Challenges always exist no matter what level you are at. For Meg, making sure everything is moving forward is the most challenging.
[37:00] Rachel manages stress through music and singing.
[38:22] Running is Meg's stress buster. She also has her best aha moments during running.
[39:31] Advice from Rachel is to start small. Do something small but doable and build confidence. Don't be paralyzed by the fear of failure. Celebrate your wins.
[41:05] Advice form Meg is know your core values and what is important to you. You don't know, if you don't ask. Trust your gut and go for it.

Links and Resources:

Direct download: WW195.mp3
Category:general -- posted at: 7:00am EDT

Fri, 9 November 2018

Being a Go-Giver by Serving Others with Bob Burg

Bob Burg is here today to talk about being a Go-Giver. Bob is a top-producing salesperson and former television personality. He speaks at conferences to huge crowds of 15,000 plus people. Many of his audience members have been influential people including a former president.

He is the author of sales and leadership books including Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. He is also an author of the popular Go-Giver books which have sold over 800,000 copies. He was also named one of the 30 Most Influential Leaders by The American Management Association. Listen in, so you can learn how to up your sales by being a Go-Giver.

Show Notes

[04:21] Bob began in broadcasting and then moved to late night news.
[05:38] He then graduated into sales. He floundered for a while until he found books by Tom Hawkins and Zig Ziglar.
[06:25] He became interested in selling and having a system that would get him from point A to B. He also became involved in personal development.
[07:06] As he learned more about sales and became involved with personal development it eventually morphed into a speaking career.
[07:52] The premise of the Go-Giver is shifting your focus from getting to giving or constantly and consistently providing value to others.
[09:00] Bob's first book was about building relationships because people do business with people who they know, like, and trust.
[09:30] He has always enjoyed business parables because stories connect with people.
[10:04] Writing a parable is a work of fiction, so he reached out to John David Mann.
[11:46] This book has five laws.
[12:23] The laws of value, compensation, influence, authenticity, receptivity.
[13:28] Value means that both parties profit.
[14:37] The five elements of value are excellence, consistency, attention, empathy, and appreciation.
[15:13] Your focus should be on the value not the money.
[15:56] The law of receptivity is difficult for many people.
[18:24] Once you earn the right to receive, you have to allow yourself to do so.
[19:07] Bob's latest book is the Go-Giver Influencer. This is the third parable. It's about two people who have a great business collaboration but keep getting in their own way.
[20:20] It's really about how to get the results you want when dealing with others.
[24:23] One of the characters was loosely modeled after Bob Proctor. Other characters were loosely based on people they knew or knew of.
[26:56] Bob's biggest accomplishment are the sales of the Go-Giver.
[27:59] Bob's biggest obstacle in life has been being an OCD sufferer. His toughest business obstacle was getting up-to-date with technology.
[32:24] There is nothing about being a Go-Giver that is congruent with being a doormat.
[34:55] When you're looking to bring value to others you establish that reputation. You create a benevolent context for success.
[36:08] You can leave from anywhere but a culture comes from the top. You have to decide if you can thrive within the culture that you are in or if you need to find some other place to be.
[38:40] 10% is the magic number to get people on board then your ideas will really spread.
[41:49] Set a target in sales. Money is the reward for hitting that target. Your target is serving others.

Links and Resources:

Direct download: WW194.mp3
Category:Business -- posted at: 7:00am EDT

Fri, 2 November 2018

Increasing Business Profits by Unleashing Human Performance with Mary Marshall

Mary Marshall is the new President of Forrest Performance Group, the nation’s most cutting edge sales and management training company. She is going to share her journey including how she was an instrumental leader in growing FPG into an Inc. 5000 Fastest Growing Company. She has also been instrumental in creating FPG’s Stevie Award-winning sales, customer service, and leadership programs.

Her background includes online learning facilitation, sales, professional speaking, and moderating. She helps change behavior by teaching FPG’s award winning programs. Today, we talk about fulling tapping into human performance to increase sales, performance, and profits. Mary shares a lesson she learned in a call center job that she hated until she learned to change her mindset. These techniques on changing her perspective still hold true today.

Show Notes

[03:35] Mary's first job was at the college call center asking for money. She learned so much. She cried in her first ten minutes.
[05:37] This job made her miserable. She decided to talk to the top salesperson and find out why he was so happy.
[05:39] Every day was wonderful for him talking to people on the phone, hearing their stories, taking something off their to-do list, and making them smile.
[06:14] This changed her whole trajectory. The next semester everything was wonderful for her. She went to work excited every day.
[06:38] She took this mindset into every sales job that she had after that.
[06:52] At FPG she began helping the content team and now she is president of the company. It has been an incredible journey for her.
[07:53] The power of reframing the mindset is amazing.
[10:06] If you don't believe you can't create an environment for yourself or others to believe.
[11:30] Beliefs are what hold us back from selling. It's our mindset and not deciding to yield or give up.
[13:01] Persuasion is pushing forward when you know the product is right for that person or company, by doing your homework up front as opposed to manipulation.
[14:49] Internalizing beliefs like people don't want to be sold to makes a salesperson think that there is something intrinsically wrong with what they are doing.
[15:38] People love to be sold to. They don't want to be sold to buy anybody who's unethical.
[16:29] To be successful sales release mindset issues that prevent you from doing things like selling on the phone.
[17:39] Mary shares the difference between working with individuals as opposed to teams when doing sales coaching.
[18:16] Skill training is great in a group framework. Some will act and some won't. This is where individual training comes into play.
[19:19] Find the leash that is preventing the salesperson from following through.
[19:58] One-on-one coaching can help change the limiting belief.
[24:37] Before Mary starts her day she thinks about the type of energy she needs according to the task or people that she is going to be dealing with. She wants to always be in the right frame of mind.
[25:54] She also writes things down and practices preparing herself for her next task or sales call.
[26:22] Be present with who you are with. By preparing you can be grounded. Role play or have other people listen to what you are doing.
[27:30] The most important thing is to have a process.
[27:47] Mary uses the seven steps of starting strong with each person she sales too.
[29:12] The first step is to ask a triple binding question. Get people to make decisions as fast as possible.
[31:27] Sales and leadership isn't personal life or professional life, it is just life.
[32:07] Success for Mary is responding in the most loving and effective way.
[32:57] Her biggest goal is creating leaders for her company. She wants to create a space and environment that allows people to become leaders.
[35:19] Mary listens to as many books as possible on Audible. She also does a lot of learning on Growth Cafe. She is also on Wunderlist.
[38:04] Mary likes using social media to stay involved and excited with old neighbors that she used to have.
[38:41] People can't be successful today without connecting on social media.
[39:48] When you finally meet someone in person who you've known on social media for a number of years it's like meeting an old friend.
[40:17] Out of college, Mary went up to the president of a company that she wanted to work for who she saw at a party, and his reply was we don't hire little girls as sales people.
[41:29] This fueled her to prove him wrong. She also started noticing people who actually believed in her, and she realized she had to let go of the situation with this man.
[42:26] Listen to people who actually believe in you. This is the fuel source that gives you the energy at the end of the day to do your job and go home and be a great mom.
[43:30] Find the person who is the most successful in whatever you want to do and do what this person is doing.

Links and Resources:

Direct download: WW193.mp3
Category:general -- posted at: 7:00am EDT

Fri, 26 October 2018

Investing in Women for Healthcare Innovation with Rafaele Tordjman, MD, PhD

Healthcare is one of the leading sectors when it comes to innovation and creating new drugs and treatments. Today’s guest is passionate about healthcare, patient treatment, science, startups, venture capital, and helping women businesses create innovative answers to today’s healthcare problems. Rafaele Tordjman, MD, PhD went from medical doctor to venture capitalist in her quest to help patients find the absolute best care.

Rafaele Tordjman, MD, PhD is the founder and chairwoman of WITH Association an international organization of female biotech, medtech, digital health, and healthcare executives. The organization supports innovative healthcare solutions across the globe. She is also the founder and CEO of Jeito a next-generation fund with a patient benefit approach. These organizations empower women entrepreneurs to innovate life science and global healthcare.

Sponsor Spotlight: Prep Dish

Show Notes

[03:22] Rafaele started as a medical doctor specializing in clinical haematology and internal medicine.
[03:54] She wanted to do more for the patients and understand the biology and cells behind the patients. So she earned a PhD.
[05:04] She then joined the investment world working in biotech.
[05:29] She became an analyst and worked for 15 years. She discovered that creating the best drugs requires a lot of innovation and diverse groups of people.
[07:41] Some of the latest treatments include using people's own immune systems to fight cancer cells.
[08:05] There weren't a lot of women in the VC world when Rafaele began. There still isn't a lot of women involved in venture capital.
[08:57] 80% of healthcare decisions are made by women. This is one of the many reasons more women need to get involved in these sectors.
[09:08] Rafaele is part of the wave of getting more and more women involved.
[09:38] WITH is a result of Rafaele noticing there weren't enough women in the healthcare ecosystem. She wanted experienced women from different parts such as scientists, physicians, and investment people.
[10:59] The purpose is to have a collaborative effort that creates better health for women and all patients.
[11:38] It's a global organization with a diverse International group of extremely talented women. They have 500 women all around the world.
[12:40] Her dream was for this group of talented women to work on one project and have something positive come out of it. In order to speed things up, she started her new venture which is Jeito.
[13:21] Jeito means where there is a will, there's a way. This is company that will invest in biotech in a new way. They also focus on having more success getting drug access for patients.
[14:35] Jeito mentors coaches and finances women who are driving medical innovation.
[15:52] It's inspiring to have an entrepreneur start an organization with great goals and then move it into a new even more inspiring organization.
[16:53] They have a team of 11 people. The goal is to improve things, save time, and decrease risk.
[20:31] It's so important to have women involved in healthcare and studies because they think differently.
[22:41] As a leader, women have to do much more to keep things collaboratively moving on. Women can be results-oriented. Women should also believe in themselves and respect themselves in leadership roles.
[25:54] Even the accomplished women in WITH need support to know that they are as good as if not better than some of their other colleagues.
[26:51] Rafaele was influenced by her father. He didn't want her to be dependent on anyone. He wanted her to be able to choose how she lived and what she did.
[29:34] Networking is key in the VC industry. It's all about people and relationships and betting on the right partners.
[30:39] Rafaele is in favor of in-person meetings.
[33:53] Rafaele likes the aspects of patients sharing information with each other on social media but meeting a doctor in person is still the best way to get a diagnosis and medical help.
[36:09] Women are beginning to catch up to men when it comes to heart disease. It's more important now than ever for women's health to be taken seriously.
[36:41] Rafaele's ventures are not a balance with her family. It is more of a coexistence.
[38:00] Women can make their own choices without having to justify it. Surround yourself with supportive people who will partner with you.

Links and Resources:

Direct download: WW192.mp3
Category:general -- posted at: 7:00am EDT

Fri, 19 October 2018

Bringing Back Family Dinners with Prep Dish Founder Allison Schaaf

Entrepreneurs often struggle with juggling demands on their time. Not being able to get everything done is a constant source of stress. One constant in every entrepreneurs life is that they need to eat. Family meal time is not only necessary, but it is a time to unplug, recharge, and focus on what matters. My guest today, wants to remove the stress from family meal time and bring back the joy.

Allison Schaaf is the founder of Prep Dish an online meal planning service that provides tools to quickly and efficiently prep healthy gluten-free and paleo meals for the week. Allison has always had a passion for cooking and has a degree in Culinary Nutrition. She owned a personal chef company, but wanted to reach more people with Prep Dish and solve the problem of having accessible healthy home cooked meals even when people are busy.

Sponsor Spotlight: Prep Dish

Show Notes

[03:22] Allison always knew she would be an entrepreneur. She found a way to combine her love of cooking and entrepreneurship with Prep Dish.
[05:35] Allison started out as a personal chef. She knew this wasn't for her because when she got home she didn't have enough energy left to cook for her family. What she did do was take her systems she used for her personal chef business and integrated it into her new business.
[06:51] From an early age, Allison knew that food was the one thing that brought people together.
[07:25] Food is also fuel and needs to be healthy.
[07:39] Using meal prep to create the meal plans is what makes Prep Dish different.
[08:44] Allison loves helping her customers, she even saved someone's marriage.
[09:47] If you want to grow a business, it involves a team and hiring people. Allison likes providing jobs that people are passionate about it.
[10:50] Her team are people from within her community. She takes the time to make sure the hiring process is the right fit.
[12:53] One of the questions in the application process is do you like vegetables. The people who create meal plans have strong backgrounds in culinary service.
[15:21] They have a Facebook community which helps with support and getting people excited.
[16:36] Social media plays a big role and helps them get to know their subscribers.
[18:24] They send out a survey twice a year. Their audience hangs out at Facebook and Instagram. Go where the people are.
[20:14] Allison tries to be intentional with her time that she spends on social media.
[21:04] Prep Dish removes the decision of what's for dinner and adds variety with their great recipes. Deirdre loves the sweet potato frittata and the superfood salad.
[21:58] Allison's favorites are the beef and butternut squash tagine and pizza soup.
[24:15] Allison's greatest success is that she started Prep Dish over five years ago and it’s still going strong.
[25:36] One of her biggest challenges is wrapping identity into her business. She needs personal success and business success.
[27:15] When it comes to problems everything is “figure outable”. Nothing is life or death. Sometimes you have to trust your gut and make a decision. Sometimes you have to reach out to other people.
[32:42] Allison actually does better when she works less hours and gives her brain a rest.
[33:17] There are statistics that entrepreneurs are more productive if they take a vacation.
[33:45] Allison is a big meditator. She also follows her own meal plans.
[35:52] Entrepreneurs need to have passion, accountability to themselves, and dedication.
[38:02] Entrepreneurs also need to be disciplined.
[39:04] Allison has been in business for over five years. She has learned to learn from her mistakes, and she has built a great team.
[40:05] A series of mistakes makes a great entrepreneur.
[40:31] Know your strengths. Create systems, processes, and efficiencies.

Links and Resources:

Prep Dish
@PrepDish on Twitter
Prep Dish on Pinterest
Prep Dish on Instagram
Prep Dish on Facebook
Get 2 Free Weeks of Prep Dish use code WORLDWIDE
Marie Forleo
Hubstaff

Direct download: WW191.mp3
Category:general -- posted at: 7:00am EDT