Thu, 24 August 2017
This episode is dedicated to all those women in the workforce who are trying to strike the perfect balance between their professional life and personal life, to those women who want to be empowered in their career and still carve out significant time for their partner and children. I’m one of them, and so is today’s guest.
Suzanne Brown is a strategic marketing and business consultant, speaker, and an expert on and an advocate for professional part-time working moms. She's also the author of a new book that's coming out in September, called Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family.
In this episode of Women Worldwide, Suzanne encourages all the mothers in our audience to think differently about their career approach, plus explains how employers can (and why they should) support women who choose a part-time or flexible career path.
In This Episode
Quotes in This Episode “[Early in my career], all the models that I had of working moms didn't really show me work-life balance... I really wanted to own my life again; I wanted my life back.” —Suzanne Brown
“Not all of us can spend 24/7, 52 weeks year with our significant others, so having that work to still keep you engaged can be very important—but it can actually keep you happier… In all of the many bits of research that I did, I found it really interesting that part time working moms are actually happier than full time working moms and stay-at-home moms.” —Suzanne Brown
“There is a kind of a mind shift that has to happen, because when you go to work part-time, it's generally not just cutting your hours. You have to think differently about working part-time. You have to think about your productivity a little bit differently.” —Suzanne Brown
“All of the generations are coming at it from a different approach but their end goal is the same. ‘I want more work-life balance. I want more control over my schedule. I want more time with my family." And that might not necessarily be with their kids. It might be with grandkids, or it might be with their aging parents. It looks different based on who you're talking to.” —Suzanne Brown
“In all the conversations that I had when I was in grad school or as a college age student, I didn't really hear about work-life balance… That just wasn't a constant conversation that I was having. But I think that if we can get that information out there, we can learn from each other.” —Suzanne Brown
Resources The Mompowerment Community on Facebook and Twitter Writing from Laura Vanderkam
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Sat, 19 August 2017
Did you ever feel like there’s something missing—even if you are happy and successful by most other people’s standards? Or you're feeling like you can’t quite be content with what you have, but you don’t know why?
Heather White, CEO of 2020 Communications, has experienced these feelings firsthand. She was prompted to leave the corporate world because of her own nagging unhappiness. Now, she’s a business advisor, a lifestyle designer and coach, as well as a speaker who helps professionals to find new dreams that increase their overall happiness and wellbeing in life.
In this episode of Women Worldwide, Heather explains how she went from scoffing at life coaches to becoming one herself and how she’s now empowering others to win the game professionally and personally through lifestyle design.
In This Episode
Quotes in This Episode “Our suffering is not punishment. It's guidance. It's a nudge from within.” —Heather White
“It is one of the most magical, miraculous things to sit in the presence of somebody who was attached to a certain thought pattern, belief system, way of operating and is willing to shift that. And then to watch them shift that internally and then to watch the changes that happen externally in their life is, I think, one of the most high definition reality TV experiences anybody can have.” —Heather White
“[Obstacles] make you stronger. They build your resilience, and they keep you on your toes.” —Heather White
“What I've come to realize is saying ‘no’ is one of the greatest gifts you can offer your human family. Because essentially what you're saying no to means you're saying yes to what does work for you. Which means you're keeping yourself healthy, happy, in the highest vibration possible energetically.” —Heather White
“I think the best thing we can do is turn inward more than we turn outward. We live in very ‘doing’ culture. It's a lot about acquisition of new ideas, new knowledge, read this book, listen to this podcast, study this, go to here, do that. And I think the greatest gift we have is the cultivation of our own self awareness.” —Heather White
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Fri, 11 August 2017
Most business owners know the importance of curating, creating, and sharing standout content. And yet 70% of marketers lack a consistent or integrated content strategy.
Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Plus he’s a speaker, podcaster, and the author of five books, including his latest, Killing Marketing coming out in September. If it wasn’t clear at this point: Joe is a serious content expert.
Follow along as Joe contemplates the wild ride of building a business, explains what’s wrong with marketing today, and offers his one-of-a-kind advice for revamping how you communicate with your customers.
In This Episode
Quotes in This Episode “[An entrepreneur] is a special type of person. You have to get used to ups and downs, more downs than ups. And you kind of struggle through it, you're patient, and hopefully everything'll work out and things take care of itself.” —Joe Pulizzi
“[Most businesses] consider [content] a business asset, but they're not focusing on the core of what that asset is. It's not the content, it's the audience. Your asset is building an audience.” —Joe Pulizzi
“People want to know why their marketing is less efficient, why CMOs keep getting turned over, why the marketing profession isn't as respected as, let's say, accounting or another field like that. It's because we can't get out of our own way right now.” —Joe Pulizzi
“Content marketing is not new, it's old. It's been around for hundreds of years.” —Joe Pulizzi
“I'm a better person—I'm a better man—without technology.” —Joe Pulizzi
Resources Connect with Joe on Twitter Find Joe’s books on joepulizzi.com Think and Grow Rich by Napoleon Hill, |
Fri, 4 August 2017
With the rise of trends like the “gig economy,” more and more professionals are finding room to build side hustles and passion projects to go along with their more traditional 9-to-5 jobs. But when is the right time to transition that side gig into a full-time career? Today’s guest has some stellar advice about how to know if and when your passion project should become your job.
Meet Jessica Lawlor, CEO of Jessica Lawlor and Company. Jessica was working in the corporate PR world when she decided to trust her instincts and leave her job. She launched J.Lo and Co., her own communications agency that focuses on content management, development, public relations, social media strategy, and branding.
In this episode, Jessica shares her own journey to building her dream career and the day-to-day challenges of running a business, plus tips on how a focus on mindfulness made it all possible.
In This Episode
Quotes in This Episode “I think that having multiple passions makes you a better person, a better employee. I personally think it just makes you more well-rounded.” —Jessica Lawlor
“I truly have turned all of my passions into my career… Which sounds like a dream, right? It really does. But, it's something that I've struggled with because, now, I feel like I have no hobbies, and I have no passions. It's great to do all these things that I love on a day-to-day basis, but they still are work. And they're things that then you need to take a break from, from time to time.” —Jessica Lawlor
“It's okay to change and to pivot at any time… That's the beauty of doing this on your own. You don't have to ask permission to make a change.” —Jessica Lawlor
“What I want people to know about being a millennial business owner, and my fellow millennials, is that I think more than ever, we just know what we want, and we aren't afraid to go after it.” —Jessica Lawlor
“Start now. Start where you are. And if you have a passion or something you're excited about, do it now, and do it on the side of your job.” —Jessica Lawlor
Resources Calm: Meditation to Relax, Focus, & Sleep Better Connect with Jessica on Twitter |
Thu, 27 July 2017
Just when you think you’re on top of the latest tech buzzwords — augmented reality, virtual reality, the Internet of Things — you find there’s more to learn. That’s why we invited today’s guest, Tiana Laurence, to the show to discuss her new book Blockchain for Dummies.
In addition to authoring the book, Tiana Laurence serves as the CMO and co-founder of Factom, a blockchain-as-a-service company. But what is blockchain technology? It’s a ledger or permanent, secure digital record that helps safeguard data used by government, commercial, and non-profit systems. Still confused? Don’t feel like a dummy. Tiana will explain.
Tune in as Tiana discusses all kinds of emerging technologies, the importance of secure data in the age of the internet, plus how women can be kinder to ourselves professionally.
In This Episode
Quotes in This Episode “Blockchain technology is so wide. It's sort of like saying "internet," in that there's 100 different applications for it, and over time, these applications just keep on proliferating.” —Tiana Laurence
“I just love emerging technology. I've always been fascinated by all types of technology... that I think will change the world.” —Tiana Laurence
“I knew that if we could create a way of permanent data, that everyone could trust and go back and reference, that it would solve a lot of problems that the internet has.” —Tiana Laurence
“A friend once told me, ‘You can have everything, but you can't have everything at once.’” —Tiana Laurence
“As women, we often put ourselves last, and we put our goals last… If we want to do big things in our life, then we have to put those goals first, and let the unimportant things fall away.” —Tiana Laurence Resources |
Thu, 20 July 2017
As entrepreneurs, we go into business for a variety of reasons. Maybe we’ve always wanted to be our own boss, or we wake up in the middle of the night with an idea we can’t put down. But some entrepreneurs, like Jamie Morea, go into business because they have a truly transformative life experience they simply have to share with the world. When Jamie Morea was on a plane midway between Guatemala and Thailand, she got very, very sick. Nausea, extreme fatigue, and a distended belly came over her like a wave—and it didn’t let up for six months. Doctors narrowed down that her problem was somehow digestive. Jamie started to do her own research and what she uncovered about how environmental factors, medical history, and diet impact gut health—and in turn how gut health affects our overall well-being—changed her life. Finally, a specialist in New York discovered the culprit of her illness: a rare parasite. But even so, what she learned about the bacteria in her digestive system set her on a path to change her life and the lives of those around her through her company and probiotic product Hyperbiotics. This is one entrepreneurial journey you won’t want to miss. Come for the incredible story, and stay for Jamie’s advice about how to better care for your body and your business. In This Episode
Quotes in This Episode “It’s very important to be a savvy consumer and know the company you’re dealing with.” —Jamie Morea “What are you eating? What is your home environment like? What are your stress levels like? [Progressive doctors] are taking the whole picture into account because all of it affects your gut bacteria. And now we know that your gut bacteria is the root of all health.” —Jamie Morea “The secret to our success has been finding the right people.” —Jamie Morea “I have learned to focus on my strengths and to not try to do the things that don’t feel fun — to really kind of follow my zone of genius and find the other pieces of the puzzle that are other people’s genius.” —Jamie Morea “We don’t have a lot of idleness today in our world… but sometimes the most beautiful things spring out of nothing.” —Jamie Morea Resources Jamie Morea on Twitter Hyperbiotics on Twitter, Facebook, Pinterest, and Instagram
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Wed, 12 July 2017
In our ever-changing business landscape, professional development is going through its own kind of transformation. To keep up with rapid-fire changes brought on largely by digital evolution, companies across industries are coming up with new, innovative ways to help their employees develop fresh skills and competencies.
Today’s guest, Stephen Waddington, is a partner and the Chief Engagement Officer at Ketchum. He works with clients, he helps with business development and marketing, and he is responsible for driving the integration and innovation of digital and social capabilities throughout the Ketchum network across 90 offices. Ketchum encourages professional development through their own online platform.
In this episode, Stephen shares how and why the Ketchum model works and explains the necessity for continuous learning among professionals through both formal and informal online training.
In This Episode
Quotes in This Episode “People are using platforms like Facebook day in and day out in their lives. They're using it across the web, but increasingly on mobile platform so, it isn't much of all lift then to introduce a technology like Workplace and say, ‘Okay, everything you can do on the public version of Facebook, you can now do privately in the work environment.’” —Stephen Waddington
“That’s the first thing you should do. Find [people you want to work with] on Twitter, and just listen to the conversations they’re having.” —Stephen Waddington
“[Teaching privacy and social media etiquette] has got to start the moment we give technology to children… Children need to be taught the basic good behaviors of communicating.” —Stephen Waddington
“If you want to be treated like a professional, you need to take continuous professional development seriously.” —Stephen Waddington
“You should find your own personal purpose and find work—do something that excites you—because you spend a lot of time at work. When you do that, you will do your absolute best.” —Stephen Waddington
Resources Connect with Stephen on Twitter |
Thu, 29 June 2017
Women make up almost half the workforce and receive more college and graduate degrees than men. Even so, on average women make less than men by at least 20 percent (more for minorities) in every single occupation where the data is available. No matter what industry you work in: It’s time to reinvent the company model.
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Thu, 22 June 2017
Are government contracts worth the effort they take to pursue? Or do the certification process and compliance requirements take too much work? Many small businesses, especially those owned by women, don’t know how to take advantage of the opportunity and lose out on the potential perks.
Quotes in This Episode Women’s Business Enterprise National Council Call Jean Kristensen Associates at 917-397-7242 for a free 30-minute consultation |
Thu, 15 June 2017
How focused are you on building your personal brand? Maybe it’s something that you strive to grow every day—maybe you think you don’t even have one. That’s where you’re wrong, says today’s guest. Leonard Kim, CEO of InfluenceTree, has built a business and career out of showing fellow professionals how to build their personal brand by boosting their influence online. And he’s certainly made it work for himself. He has 500,000 social media followers, he’s been read over 10 million times, and you can find profiles on him Fortune, Inc, Entrepreneur, Forbes, and a variety of other publications. But it wasn’t always this way. It was only a few short years ago that he found himself truly down on his luck. Follow along as Leonard shares his incredible journey, offers advice for building up your own brand, and shares the power of facing your fears to pursue your dreams. In This Episode
Quotes in This Episode“I had to recognize what my fear was. And after I recognized it, I realized that I needed to face it, and do something about it.” —Leonard Kim “Every single person out there has a personal brand, whether they know it or not.” —Leonard Kim “I don’t think I know a single person out there who has all the skills possible to go out there and create a business by themselves… It’s impossible to have a one-person team.” —Leonard Kim “[My work] is actually improving the lives of others. I think that’s the greatest impact of all.” —Leonard Kim “If you’re scared of doing something, use that fear as an indicator that you’re onto something great.” —Leonard Kim Resources |