Women Worldwide with Deirdre Breakenridge

Let's talk about leadership. Our guest today comes from the world of brand management and is actively advocating for CMOs. She is a staunch believer in the importance of leadership in marketing and the importance of shaping new leaders from the classroom to the boardroom.

 

Kim Whitler is an Assistant Professor of Business Administration at the University of Virginia’s Darden School of Business. Prior to teaching, Kim spent nearly 20 years in general management and leadership roles, including serving as a brand management executive at Procter and Gamble and CMO at David’s Bridal. Kim’s work focuses on understanding how c-level roles, characteristics, and decisions impact a firm’s marketing performance. She is a researcher with numerous academic articles featured in publications such as The Journal of Retailing, The Academy of Management Journal, and the Marketing Science Institute Series. She is also a contributor to Forbes and CMO.com and has authored over 100 articles.

 

Kim shares her thoughts on educating future leaders and creating effective relationships between business leaders in different roles. Stay tuned to hear about Kim’s transition from 2 decades in business to being a professor at the Darden School of Business and how she is advocating for CMOs.

 

In This Episode

  • The importance of financial planning
  • How to advocate for CMOs
  • Understanding roles in marketing
  • Educating CEOs
  • Women on boards

 

Quotes in This Episode

“People live the first half of their lives for status, money, material stuff, and then they hit this thing called a midlife crisis because they realize none of that matters. And all of a sudden they start thinking about what their life will mean... So I basically said my goal was to retire at 40, and at 40 I wanted to do whatever I wanted to do regardless of money or status because I thought it would make a difference.” —Kim Whitler

 

“If the CEO isn’t designing the role correctly... they are setting up the CMO to fail.” —Kim Whitler

 

“When I look at a football team they all look the same to me, they’re all football players. But yet people who understand football know that a quarterback is very different from a punt returner, from a receiver. These are different roles. And yet a lot of marketers don’t realize that there are very different roles, CEOs don’t realize it, and executive recruiters don’t realize it.” —Kim Whitler

 

“Very few marketers are on boards. Less than 3% of board members are marketers. So, a general question is: Should they be? Do marketers on boards matter? Do they help? Under what conditions do they help? And so, I’ve been spending the last eight years working on research to address this question.” —Kim Whitler

 

“The CMO is supposed to go change the growth trajectory of the firm, but they don't have any influence on pricing, they don’t manage the product, they don’t manage the product pipeline, they aren’t influential on distribution, all they manage is promotion. So, part of what needs to happen is educating the CEO on what it takes to impact growth.” —Kim Whitler

 

“There’s a lot of pressure from society to be a certain way. You know? Students come out at 18 and they’ve had a heavy, heavy dose of serving others. That’s terrific. It’s good for our culture and America, but then they feel guilty doing something for themselves, they feel guilty wanting to have a position that pays more money. So, part of my thing is to be very true to yourself .” —Kim Whitler

 

Resources

Follow Kim on Twitter and LinkedIn

Read Kim's work at Forbes

Kim at UVA’s Darden School of Business

 

Direct download: KimWhitleronWomenWorldwide.mp3
Category:Business -- posted at: 7:31pm EDT

Today we get an update from Women Worldwide alum Fabian Geyrhalter and learn a little bit more about empathy and branding in the age of social media. Building a brand has never been more important, and today that means "dressing down" and connecting with a like-minded consumer base in an authentic way.

 

Fabian Geyrhalter is a brand strategist, author, and mentor known for helping turn ventures into admired brands. He is the founder and principal of Los Angeles based consultancy firm Finien, as well as a Global 100 Mentor at the Founder Institute. He is a contributing columnist for Forbes and Inc., and he has been published by the likes of The Washington Post, The Huffington Post, and Mashable.

 

In this episode we are discussing the different “traits” Fabian has identified in successful brands. Stay tuned to learn more about Fabian’s new book Bigger Than This and how you can turn any venture into an admired brand!

 

In This Episode

  • Empathy and transparency in branding
  • Being accessible and walking a fine line
  • How brands disrupt without innovation or tech
  • Winning hearts and minds
  • The 80/20 Rule

 

Quotes in This Episode

“Branding kind of became the new advertising.” —Fabian Geyrhalter

 

“People just ache for brands to be trustworthy friends.” —Fabian Geyrhalter

 

“At the core, every brand knows their number one customer, and their communication is tailored to that type of person... And the idea of ‘don’t talk politics’ is thrown out the window!” —Fabian Geyrhalter

 

“[Brands] really only disrupt... through brand thinking.” —Fabian Geyrhalter

 

“80% of what I put out there via social media needs to be communications-focused around my value propositions. So, what do I actually give potential clients, potential readers, potential listeners that they themselves can turn into actions...” —Fabian Geyrhalter

 

Resources

Connect with Fabian on Twitter and LinkedIn

www.Finien.com

BiggerThanThis.com

Bigger Than This

How to Launch a Brand

Fabian's previous appearance on Women Worldwide

Direct download: FabianGeyrhalteronWomenWorldwide.mp3
Category:Business -- posted at: 5:38pm EDT

Today’s guest took the reigns of a prestigious design firm at a young age and built it into her own empire. Now, she is sharing her story and talking about her process for finding smart, stylish design solutions, as well as best practices any entrepreneur can relate to.

 

Alexa Hampton is a New York designer renowned for her extensive knowledge of classic and eclectic European design. She is the Owner and President of interior design firm Mark Hampton LLC, as well as the home furnishing products line Alexa Hampton Inc. She is also an international lecturer, two-time author, Wall Street Journal columnist, and television personality with the distinct honor of being the first and only female designer to make regular appearances on “This Old House.”

 

Stay tuned to hear more from Alexa herself about building out a visionary career, the importance of honesty at work, asking for help, and owning your mistakes—and enjoy a good laugh as well!

 

Today's episode of Women WorldWide, which features a Visionary Woman Award winner, is being sponsored by Moore College of Art & Design. Moore is the first and only women's visual arts college for undergraduates in the United States.

 

In This Episode

  • Growing up a design legacy
  • Early life and career
  • Design process and practical considerations
  • Managing stress and overcoming obstacles
  • Importance owning your mistakes

 

Quotes in This Episode

“I’ve been coming to the same office since 1984!” —Alexa Hampton

 

“There’s not only one good solution for a design dilemma.” —Alexa Hampton

 

“You gotta be willing to get lucky.” —Alexa Hampton

 

“I hope I don’t have a trademark style... I don’t design in a vacuum. But, I see my job as a decorator as really to tease out the best version of my clients’ style. ” —Alexa Hampton

 

“When I first took over the firm, after years of observing the boom of the ‘80s and the early ‘90s, I needed to go cleaner... I needed a purge, and now the notion of not having all those flourishes is beyond me. I love them–I desperately desire them. I’m affected by the pendulum swings of environment.” —Alexa Hampton

 

“I never swan in and preach from on high. It always starts with an ample amount of practical information.” —Alexa Hampton

 

Resources

AlexaHampton.com

Connect with Alexa on Facebook, Instagram, Twitter, and Pinterest

The Language of Interior Design

Decorating in Detail

Direct download: AlexaHamptononWomenWorldwide.mp3
Category:Business -- posted at: 4:10am EDT

In the age of social media, your online presence means everything. Unless you are creating valuable content and meaningful connections, you are likely missing the mark. Today on Women Worldwide we are speaking with Jason Schemmel about bringing empathy into our online communities and creating successful, organic social networks.

 

Jason Schemmel is a Social Media Manager for HarperCollins Christian Publishing in their Bibles department. He is also the host of the podcast “GSD chat,” as well as a speaker specializing in social media strategy, content creation, and managing your social media presence.

 

Stay tuned to learn how you can use social media to create impact for your brand and “get shit done.” If your business isn’t already on social media, or even if you are looking to improve your online presence, take some time to hear what Jason has to say!

 

In This Episode

  • Empathy in online environments
  • The mistakes we make online
  • Real-time marketing and staying relevant
  • If your business isn’t on social media, does it even exist?
  • GSD Chat and podcasting
  • Trial and error and mitigating online backlash

 

Quotes in This Episode

“How can you produce great content that provides value to people and keeps them wanting more?” —Jason Schemmel

 

“If you’re a brand or a personality, or even just being yourself, if you’re not producing content and publishing things that don’t resonate with people, no one is going to care—it’s just going to be another thing in their feed.” —Jason Schemmel

 

“Especially in today’s age where it seems organic reach has become more and more of a scarcity, being able to utilize empathy in your content to better reach people and to better connect with people so that they share it organically. That’s just going to help everyone, and on the business side of things it’s cheaper too!” —Jason Schemmel

 

“You’re projecting an opinion. If I don’t align with your opinions, then I don’t care.”—Jason Schemmel

 

“There are definitely businesses out there who still haven’t fully grasped the concept and the impact that social media can have.” —Jason Schemmel

 

“We’re now in that day and age where if you don’t have a social media presence of some kind, you practically don’t exist.” —Jason Schemmel

 

Resources

Follow Jason on Twitter

Connect with Jason on LinkedIn

Listen to GSD Chat

Direct download: JasonSchemmelonWomenWorldwide.mp3
Category:Business -- posted at: 11:39am EDT

For every dollar you spend, are you making it back? Are you making more? For any successful business person or entrepreneur, it is important to take decisive action and to be able to quantify the profits those actions translate into. Ultimately, success is all about asking the right questions and taking action. And if you are caught up in forever planning your next move this episode of Women Worldwide is for you.

 

Robyn Crane is a Money and Business Growth Expert and in-demand speaker focused on helping service-based female entrepreneurs grow their businesses. She is widely known for her work as the host of the television show The Financial G-Spot and the radio show Let’s Talk Money. Robyn is also a four-time #1 best-selling author, and her latest book is titled Make More Money, Help More People.

 

In this episode of Women Worldwide, Robyn gets you energized to take action yourself! She provides you with some important tools and some helpful resources to help you make more money—and help more people.

 

In This Episode

  • Robyn’s journey from artist to financial guru
  • Finding the RIGHT business coach and passing the “mentor test”
  • Taking ACTION: “planners” vs. “action-takers”
  • The true cost of inaction and true return on investment
  • Creating a business that fits the life you want

 

Quotes in This Episode

“Selling and really closing sales is totally transformational when you have something incredibly valuable to offer.” —Robyn Crane

 

“When people pay, they pay attention.” —Robyn Crane

 

“Once you make a certain amount of money, you’re good. But why do you want to make more money? The reason I want to make more money is because ... I believe that when you make more money, you help more people.” —Robyn Crane

 

“The creators and the planners, I hate to say it, but they’re always making less money or very little money compared to those who take action.” —Robyn Crane

 

“A confused mind says ‘no’ and does nothing.” —Robyn Crane

 

“The richest people on this planet are willing to be wrong, but they do not sit.” —Robyn Crane

 

“I want to surround myself with people who are doing way better than I am!” —Robyn Crane

 

Resources

Robyn Crane's blog

A FREE download of Robyn’s book Make More Money, Help More People

The Financial G-Spot

Robyn’s radio show appearances

Direct download: RobynCraneonWomenWorldwide.mp3
Category:Business -- posted at: 10:30am EDT

Today on Women Worldwide, we are talking about impact on a global scale. There are so many ways to make a positive impact on our own lives, on the lives of the people around us, and on the planet we all share. Together we can thrive!

 

Women Worldwide alum Cameron Brown is an adventure seeker, international speaker, storyteller, corporate trainer, and founder of The Thriving Collective. He has traveled the world seeking to create impact and has immersed himself in diverse communities and cultures worldwide. His travels have taken him all over in an effort to help people everywhere thrive. Cameron does this by teaching others how to create impact personally, professionally, and environmentally.

 

Stay tuned to hear all about Cameron’s amazing journey and learn about his mission to leave thriving communities in his wake. From an animal sanctuary in Bogota, Colombia, to speaking engagements in Canada complete with piano accompaniment, you won’t want to miss a stop on Cameron’s journey.

 

In This Episode

  • The Impact Diaries: Bettering the world through music, film, and education
  • World travels
  • Using technology to bring people together
  • Saving the planet
  • Taking care of yourself so you can create Impact

 

Quotes in This Episode

“Even though I’ve learned something in the past, there are ongoing places and situations that I am exposed to that allow me to learn it at a deeper level.” —Cameron Brown

 

“The Thriving Collective–which is the company that I run–the mission is very much about inspiring people to make a greater impact.” —Cameron Brown

 

“I write songs about emotional intelligence, and about human behavior, about sustainability, about relationships, and these areas that can help us grow and evolve and be good stewards of the planet.” —Cameron Brown

 

“It seems a little crazy to destroy the things that are keeping us alive.” —Cameron Brown

 

“Technology, when used purposefully, can bring people closer together—the way that a lot of people use it at the moment is creating a sea of shallow relationships, and for me, it’s been the exact opposite.” —Cameron Brown

 

“You know that something isn’t quite right with our planet and the way we are treating it when war is what keeps it ‘safe’ and peace is what destroys it.” —Cameron Brown

 

“First and foremost, health and wellness must be an absolute priority!” —Cameron Brown

 

Resources

Follow Cameron on Instagram, Facebook, Twitter, and YouTube

Visit Cameron’s website

The Impact Diaries

Listen to Cameron’s first conversation on Women Worldwide

Direct download: CameronBrownonWomenWorldwideE2.mp3
Category:general -- posted at: 5:56pm EDT

Let’s talk about learning social media! Not only has social media become a ubiquitous tool in our personal lives, but it's one in our academic and professional lives, too. Whether you’re a student, professor, or professional, you have to step out of your comfort zone to embrace technology and explore how to build relationships through new media.

 

Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing and Communications Graduate Online Program at West Virginia University. She is a consultant actively involved in researching new directions in public relations, reputation management, crisis communications, and of course social media and author of the upcoming textbook Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. (Women Worldwide listeners can pre-order a copy here.)

 

Stay tuned as we dive into Karen’s celebrated work in the world of teaching social media, and discuss the pros and cons of using social media—from building relationships and creating a community to cyberbullying and “fake news.”

 

In This Episode

  • The pros and cons of leveraging social media
  • Karen Freberg’s New York Time’s best-selling book and forthcoming, full-length textbook
  • How to prevent cyberbullying by thinking twice before hitting send
  • Verifying the veracity of our social media new sources
  • Choosing how and where we spend our valuable time and attention online
  • Networking and building relationships

 

Quotes in This Episode

“I tell my students all the time that I have three weaknesses: coffee, shoes, and technology.” —Karen Freberg

 

“I love the fact that social media allows you to become your own media outlet and establish your own brand.” —Karen Freberg

 

“It’s very tempting to be first without going through the facts.” —Karen Freberg

 

“From an ethical point of view, I try to lead by example. I tell my students, my personal philosophy on social media is to be positive.” —Karen Freberg

 

“Time and attention are our two biggest currencies that we have right now on social media.” —Karen Freberg

 

“The Rock can call me Dr. Karen.” —Karen Freberg

 

Resources

Karen's PR and Social Media Blog

Connect with Karen on Twitter, Instagram, Facebook, and LinkedIn

Pre-Order Social Media for Strategic Communication

Buy "A Roadmap for Teaching Social Media"

mattkushin.com

Direct download: KarenFrebergonWomenWorldwide.mp3
Category:general -- posted at: 7:36pm EDT

At some point in our lives, we will all face adversity. But if we want to be better leaders, if we want to embrace happier and more successful lives, we need to find the diamond in the rough of those difficult—sometimes even harrowing—experiences.

 

Dr. James Kelley is a speaker, host of the podcast Executives After Hours, and author of the upcoming book The Crucible’s Gift. Throughout his conversations with other leaders, James has honed in on how unique stories and adverse experiences help the best leaders become more self-aware, compassionate, and relatable so they can lead with more integrity. Today he’ll share with you some of what he has learned.

 

Follow along as James explains why he calls these moments crucibles, how they can shape and define us for better or worse, and how you can use these experiences to become a better leader.

 

In This Episode

  • Moments that make up a leader’s crucible
  • The different ways adversity can shape a person
  • James’ personal crucible experiences
  • How to find the gift in difficult, defining experiences
  • Why feedback should come from both above and below you

 

Quotes in This Episode

“Leaders who really thrive by using their adversity to springboard their life and their career—and their person if you will—they found the gift in what that adversity gave them. ” —James Kelley

 

“I never think that anyone's journey is any different, better, or worse than anyone's. It's just theirs.” —James Kelley

 

“You can fail and you can own it and you can pull it apart and you can punch it in the face. But you must get back up and you must keep going.” —James Kelley

 

“The hardest thing to get a leader to do is to be self-aware of their weaknesses.” —James Kelley

 

“Compassion for others is important, but it really starts with compassion with yourself.” —James Kelley

 

Resources

The Crucible’s Gift

drjameskelley.com

Subscribe to Executives After Hours

Connect with James on Twitter, LinkedIn, or send him an email

 

Direct download: Dr.JamesKelleyonWomenWorldwide.mp3
Category:general -- posted at: 5:51pm EDT

When you think about work, or when you sit down at your desk every day, do you feel awesome at what you do? Are you happy? Or perhaps you suffer from imposter syndrome, or you are simply bored or burned out with your career.

 

Pete Mockaitis, founder of Awesome at Your Job, is an award-winning trainer who's served clients in 50 countries. His work has enhanced Fortune 100 corporations, high-growth startups, and major nonprofits. He's conducted one-on-one critical thinking coaching sessions for over 700 thinkers from every Ivy League university and numerous world-class organizations, including Apple, Goldman Sachs, and Google.

 

Follow along as Pete explains how to be your best self at work every day, from becoming a better critical thinker to focusing on clarity to treating happiness as the ultimate currency.

 

In This Episode

  • How to discover professional clarity and focus
  • Why every professional, at every level, needs to be a critical thinker
  • The work environment attributes that lead to boredom and disengagement
  • How cognitive biases affect product development
  • Different altitudes or horizons of focus

 

Quotes in This Episode

“At [an early] age, I learned, whoa, books make you better at stuff! That has just stuck with me forever, just that notion of knowledge really truly being power.” —Pete Mockaitis

 

“It's kind of rare that we devote a dedicated chunk of time to getting clarity on something. So, if you take that in the context of a skilled coach, and we're focusing for 30 minutes, 60 minutes on a question, you can unleash a whole lot of clarity at times in a fairly short window.” —Pete Mockaitis

 

“[Helping people think critically is] just a matter of building up the confidence associated with it. Once they are in the habit of having helpful, on-target thoughts, it's just a matter of encouraging folks to go and soar with it.” —Pete Mockaitis

 

“I think if you feel awesome at your job 100% of the time, you might not be challenging yourself enough, unless you have a very wise and holistic view of awesome, which includes failing from time to time and learning from those experiences.” —Pete Mockaitis

 

“When it comes to career stuff, I really recommend that you think of happiness as the ultimate currency. It's not money or prestige or appreciation or learning and growth… Your happiness is the ultimate priority.” —Pete Mockaitis

 

Resources

How to Be Awesome at Your Job

Listen to Deirdre’s guest appearance on the Awesome at Your Job podcast

Direct download: PeteMockaitisonWomenWorldwide.mp3
Category:general -- posted at: 9:15pm EDT

Are you thinking about your next career adventure? Perhaps your job no longer gives you purpose or you’re feeling burned out. If you’re ready to make a change, there are tools—and possibly even counsel—necessary to get you where you want to go.

 

Emily Kapit is an industry-leading career strategist and the founder of ReFresh Your Step, a career advisory firm with national and international clients. Emily is one of the youngest global professionals to become a three-time certified master resume writer. She’s been profiled by Forbes, she’s a founding member of the Forbes Coaches Council, and was recently noted as one of the nation's 10 Resume Experts We Love by Recruiter.com.

 

Tune in as Emily discusses how more professionals are unhappy at work than most people realize, and if any of the feelings sound familiar, how you can work with a team of experts to start on a brand new career path.

 

In This Episode

  • How emotional intelligence plays a key role in career advising
  • Connecting your skills and achievements to a new career path
  • Why business owners need to automate and delegate
  • Using an accountability partner to keep your goals on track
  • How to leverage social media (and why you should)

 

Quotes in This Episode

“It's a safe place [to open up], and a lot of clients are in desperate need of that, because they're dealing with whatever's going on at work.” —Emily Kapit

 

“And so I'm trying to navigate this opportunity that I have in front of me to really, really grow the business in a little bit of a different way, and have a different structure for other client work, but trying to do that while keeping the business going and I also have a family, and I try not to burn out. So, trying to balance all of that is a challenge.” —Emily Kapit

 

“Whether it's work life or home life, I need to let go and let other people—that I know can learn, and want to learn, maybe grow into their skills a little more, and not just want to immediately take over—which any parent out there will tell you is skillset for being a parent. It's just all really true.” —Emily Kapit

 

“An accountability partner helps you to recalculate. The right person will understand real life happens and then work with you on a plan to actually reach those goals, whatever they might be.” —Emily Kapit

 

“As anyone running a small business knows, you need all the cheerleading you can get, right? It is a challenge each and every day, in a beautiful way, but to stop and actually celebrate those successes… You need to do it, because it helps you keep going and moving through the challenges that you're facing and moving towards increasing success.” —Emily Kapit

 

Resources

ReFresh Your Step

Connect with ReFresh Your Step on LinkedIn, Twitter, and Facebook

Connect with Emily Kapit on LinkedIn, Facebook, and Instagram

Suzanne Brown on Women Worldwide

Direct download: EmilyKapitonWomenWorldwide.mp3
Category:general -- posted at: 8:57am EDT