Women Worldwide with Deirdre Breakenridge

Nickole Raymond and Sarah DeMarco, the co-founders of LDR Brands join Host Deirdre Breakenridge on Women Worldwide. Previously, Nickole was a seasoned sports industry executive, who spent a decade of her career at global sports and entertainment agency, WME | IMG. Sarah DeMarco was a seasoned music industry executive with diverse experience from acclaimed independent record label and management company, Rostrum Records.

With two very different backgrounds, these former industry executives, turned entrepreneurs, started their company as a collaboration to create luxurious professional accessories. They discussed their journey as entrepreneurs with a driving passion and focused vision.They also discussed the benefits of having a partner in business and relying on complimentary skills, their approach to the negotiating process and managing tough challenges together.

A little more about Nickole Raymond and Sarah DeMarco… Prior to LDR Brands, Nickole shaped the careers of top athletes and personalities acquiring a unique skill set in areas including: business development, talent management and brand marketing. Nickole has led IMG Golf's business development strategy and managed the Americas based sales teams.

Originally based in Pittsburgh, Sarah worked closely with Wiz Khalifa and Mac Miller, as their hip-hop careers progressed. She also oversaw the development of Miller’s music videos and the merchandise used to promote “Blue Slide Park,” which was the first independent album to debut at #1 on the Billboard 200 chart since 1995, validating Rostrum as an indie success story.

You can connect with Sarah on Linkedin, and Nickole on LinkedIn

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_027.mp3
Category:Business -- posted at: 6:58pm EDT

Farrah Bostic, the founder and head of strategy for The Difference Engine, an insight-driven product strategy company joins Host Deirdre Breakenridge on Women Worldwide. They help businesses to test assumptions in a continually changing world - about who your customers are, what they want, and why they want it - and build a repository of customer intimacy into a tangible business asset.

On the show, Farrah discusses why "People Lie" when it comes to their research responses and what researchers need to do to prevent this from happening. She also shares her thoughts on gender and research and how companies, in some cases, are not properly targeting women and men. As a business owner, Farrah offers her advice on the qualities that make a successful entrepreneur and what other professionals can do to tackle their toughest obstacles in business.

A little more about Farrah Bostic … Farrah's expertise in digital strategy and design; technology, web, and mobile trends and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. Earlier in her career, Farrah was a digital creative director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world.

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_026.mp3
Category:Business -- posted at: 6:44pm EDT

Stacey Horowitz, the founder and president of Shopping for a Change®, which was established to create an extended global marketplace for fair trade products by artisans, artisan co-ops, and companies that employ these artisans, predominantly women, from economically disadvantaged areas throughout the world joins Host Deirdre Breakenridge on Women Worldwide. As Stacey approached age 50, she felt a stronger need than ever to make a difference in the world, and wanted to do so on a global scale.

On the show, Stacey discusses how a trip to Peru changed her life, connecting her to women artisans in the region. She built her business, Shopping for a Change® , to not only help artisans and their communities, but also to create a business model that funds US charities of the customer's choice at checkout. As a busy entrepreneur, Stacey openly discusses her "Take Action" attitude and how "you can't sit on the fence" when you want to make big changes.

A little more about Stacey Horowitz … Stacey is a talented multi-media artist specializing in commissioned paintings and jewelry. Her extensive background encompasses years in the creative and promotional departments of advertising agencies (clients included Electronic Arts, Jessica McClintock, and Sun Microsystems); and in the wholesale consumer products industries as a manufacturer’s representative (Olga Lingerie, Birkenstock, and Aveda).

You can connect with Stacey on LinkedIn

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_025.mp3
Category:Business -- posted at: 6:21pm EDT

Dr. Jane Karwoski, best known as Dr. J. Dr. J, an experimental psychologist and has been involved with The Social Network Show® since its inception, as a partner and host joins Host Deirdre Breakenridge on Women Worldwide. Through the show, Dr. J brings thought leaders in social networking to the public in a format that is entertaining, as well as informative.

On the show, Dr. J. discusses how emerging technologies” are changing at breakneck speed. She shares her thoughts on the impact info/comm tech is having on us, economically, socially, and personally. As a society, as a nation, as a global community of humans, Dr. J believes we have to attend to the ethical, legal, and social implications of these technologies. Because parents are becoming acutely aware of these topics, many of her show guests focus on solutions related to parenting in this digital age. Dr. J continues to educate and empower through her work. She states that doing something, rather than nothing, is not only therapeutic for her, but also a way to forge ahead knowing “the best defense is a good offense,”

A little more about Dr. Jane Karwoski …
In earning a doctoral degree in experimental psychology, Dr. J combined social, cognitive and health psychology, focusing on the influence of key opinion leaders in spreading best practices. Prior to the availability of formal online social networking tools, Dr. J developed Genomicus Americus, an e-newsletter connecting North American and South American social scientists studying genetic and genomic issues.

You can connect with Dr. J on LinkedIn.

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger atPR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_024.mp3
Category:Business -- posted at: 2:13pm EDT

Dr. Philippa Cheetham, a board-certified surgeon joins Host Deirdre Breakenridge on Women Worldwide. After successfully completing extensive surgical training and research in the UK, she came to Columbia University Medical Center in 2008, completing a two-year minimally invasive oncology fellowship in Robotic Surgery and Prostate Cryosurgery in July 2010.

On the show, Dr. Cheetham discusses the importance of educating people about disease prevention. A huge part of medicine is healing yourself, which starts with being more educated and informed about your disease. Dr. Cheetham also shares information on CureConnections, her TV show with medical experts, patient guests and caregivers, as well as her theory on the 7 E’s, helping patients to find their inner courage and strength.

A little more about Dr. Philippa Cheetham …Dr. Cheetham is the author of three books and frequently appears as a guest on TV discussing cancer stories. She is also the host of her own TV / educational web-based series with medical experts, patient guests, caregivers, and family members called CureConnections.

You can learn more about Dr. Cheetham on her website

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_023.mp3
Category:Business -- posted at: 1:44pm EDT

Nicole Rodrigues, Founder of NRPR Group in Beverly Hills, and a Guest Co-Host for episode #3 in a 3-part series joins Host Deirdre Breakenridge on Women Worldwide. On the last show, Nicole and Deirdre discussed women and Executive Presence or EP, from the boardroom to the Presidential debates.

On this episode, the topic is women and public relations, and sharing answers to the following questions:

- What are the first questions to ask when jumpstarting your PR program?
- How important is building your personal brand?
- What are the steps to good promotion? What has to be in place before you communicate?
- What is the toughest challenge in public relations?
- What are the characteristics of a good PR pro?

A little more about Nicole Rodrigues … Nicole is an entrepreneur and very tech savvy entertainment publicist. Her extensive knowledge in bridging the gap between the technology and entertainment industries has allowed her to work with clients including Sony Pictures Entertainment, Dolby, Yahoo!, Sony Playstation, Hulu, and M-GO.

You can learn more about Nicole on her website and connect with Nicole on LinkedIn

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_022.mp3
Category:Business -- posted at: 1:12pm EDT

Whitney Locher who has over a hundred design credits, a host of new shows in production, and has become the costume designer of choice for many of the theater world's most innovative productions joins Host Deirdre Breakenridge on Women Worldwide. From regional theatre to Off-Broadway, she specializes in designing and creating costumes for theatre and opera. Her recent Off-Broadway credits include Into The Woods, The Two Gentlemen of Verona, For The Last Time and Measure For Measure, to name a few.

On the show, Whitney discusses her journey to Off-Broadway as a costume designer. She highlights many of the successes and the challenges she has faced in the field. Whitney offers her advice to aspiring professionals who want to get involved in theater, noting the characteristics to make you successful; from your passion and collaboration to your dedication and hard work. Whitney also shares here thoughts on the importance of networking and and how she builds key relationships to advance in her career.

A little more about Whitney Locher … Whitney has served as the Associate Costume Designer for The 66th Annual Tony Awards and is the Resident Costume Designer for Fiasco Theater, Partial Comfort Productions. She is a member of United Scenic Artists and she is based in New York.

Learn more about Whitney on her website and connect with her on LinkedIn, and Facebook

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_021.mp3
Category:Business -- posted at: 12:54pm EDT

Nicole Rodrigues, the Founder of NRPR Group in Beverly Hills joins Host Deirdre Breakenridge as a co-host for episode #2 of a 3-part series on Women Worldwide. Nicole is an entrepreneur and very tech savvy entertainment publicist.

In this episode, the focus is women and Executive Presence or EP, and together Nicole and Deirdre share advice when it comes to some frequently asked questions, including:

- How do the women presidential candidates show EP on stage and on camera?
- Is it important to maintain a female presence in the boardroom that balances out strength and emotional IQ?
- What are the characteristics of a great leader today?
- What are the best resources for woman who want to work on their executive presence?
- How important is looks vs. substance?

A little more about Nicole Rodrigues … Nicole's extensive knowledge in bridging the gap between the technology and entertainment industries has allowed her to work with clients including Sony Pictures Entertainment, Dolby, Yahoo!, Sony Playstation, Hulu, and M-GO.

You can connect with Nicole on LinkedIn and Facebook

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_020.mp3
Category:Business -- posted at: 3:55pm EDT

Blanca Cobb, the CEO of TruthBlazer joins Host Deirdre Breakenridge on Women Worldwide. Blanca is a nationally recognized body language and nonverbal communications expert who uses her behavior analysis expertise and psychology background to get to the truth. She is also a Senior Instructor at the Body Language Institute in Washington, DC. Blanca is an ‘in-demand’ media guest, keynote speaker and coach who breaks down the complexities of human behavior to help people succeed. She’s been featured on HLN's Dr. Drew On-Call, Good Morning America, CNN, USA Today, FOX, ABC, CBS, NBC affiliates, and the list goes on.

On the show, Blanca shares tips on body language and confidence in the boardroom, what to do if someone’s body language intrudes on your space, as well as how the presidential candidates are using their body language during the recent debates. She also discusses different ways to calm your nerves before a big meeting or event, and imparts advice to listeners about how to expand their presence in a bigger way.

A little more about Blanca …
Blanca uses her people-reading secrets and lie busting techniques to put you in the know, whether it’s understanding what politicians are really saying with their body language on the campaign trails, or what your partner’s smile really implies when you talk about settling down. Blanca empowers people with body language skills to get ahead in both their personal and professional lives.

You can connect with Blanca on LinkedIn

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_019.mp3
Category:Business -- posted at: 10:44am EDT

Ann Fry, a catalyst for change and reinvention, a leadership coach and trainer, as well as an advocate for employees with cancer joins Host Deirdre Breakenridge on Women Worldwide. Ann is the CEO and founder of The ReGeneration Group, which works with corporations to enhance their culture and to bring out the qualities of leadership in their executives.

On the show, Ann discusses what it means to make a BOLD change, whether that is an individual leap or pertains to work work inside an organization. She also shares her thoughts on how to move away from the status quo and the necessary steps to get there, when you’re ready for a new adventure.

A little more about Ann Fry
Ann was also a psychotherapist for 25 years, which gives her a foundational understanding of the operational systems of organizations. Through those years, she developed a sense of humor and transported that humor and knowledge into the world of speaking and coaching.

You can learn more about Ann on her website and connect with her on LinkedIn.

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Direct download: WW_018.mp3
Category:Business -- posted at: 11:56pm EDT