Fri, 13 September 2019
Today on the show, we have Patrice Tanaka, CEO and Founder of Joyful Planet, a business purpose consulting firm in New York City. Joyful Planet is focused on helping individuals and organizations discover and actively live their purpose. She is also an author, a coach, a speaker, and a mentor.
Patrice spreads joy wherever she is. She gives us the four steps to finding our purpose in business and our personal lives. She believes that the definition of purpose is how you leverage your talent, expertise, and passion in service to others and our planet.
Patrice and I talk about why businesses need to have one business purpose that everyone can focus on, to help drive more business. We also discuss how purpose-driven companies significantly outperform profit-only driven firms, and how more businesses today are taking the time to articulate their purpose.
She shares how dancing and competing in ballroom dancing gives her joy. Writing her book 'Becoming Ginger Rogers' lets her share that joy with others. Patrice says that if you live your life's purpose, you will be happy, and when you share that happiness with others, it can impact the planet. You won't want to miss the fantastic eye-opening conversation.
- [03:28] Welcome to the show, Patrice Tanaka!
- [04:13] Patrice speaks to us about how she got her purpose.
- [06:14] She saw her purpose with the shock and horror of the loss of life on 9/11 in the twin towers.
- [07:20] Her mission was to live joy every day, to be mindful of that joy, and to share it with others.
- [08:52] Dancing and competing in ballroom dancing makes her happy.
- [09:33] Writing her book Becoming Ginger Rogers allowed her to share that joy with others.
- [10:05] She left the PR company she co-founded and opened her consultancy called Joyful Planet.
- [11:43] Patrice chats about how finding your purpose can give you a competitive advantage.
- [12:37] Purpose to Patrice is how you leverage your talent, expertise, and passion in service to other people and our planet.
- [13:15] What is the most important thing for you to accomplish as an individual or a business?
- [14:05] Patrice speaks about having one business purpose that everyone can focus on to help drive business.
- [16:14] Purpose-driven businesses significantly outperform profit only focused businesses.
- [18:10] We are at the beginning of a trend to increase value for all stakeholders and all people.
- [23:13] Patrice tells us the four steps she recommends to get your business purpose.
- [25:35] She gives us the four steps to get purpose in your personal life.
- [28:38] Patrice faces challenges daily, but she tries to keep her focus on her purpose.
- [30:57] When you choose joy, it builds on itself, joy builds on joy.
- [34:05] Patrice's advice is to live your life's purpose because when you are happy you spread the joy with others.
Links and Resources:
Direct download: WW237.mp3
-- posted at: 7:00am EDT
Fri, 6 September 2019
On the show today we have S.J. Kurtini, co-founder of Tinybeans an all-in-one app that provides a safe and loving space for parents to document their children's lives through photo sharing, journaling, milestone tracking and photo album printing.
S.J. shares her incredible story of how she went from being a stay-at-home mom to co-founding one of the top parenting apps. She is proof that if you follow your dreams and put your heart into it you can make your wildest dreams into reality.
S.J. and I talk about Tinybeans and what it means to people who are far away from their families, how she stays connected with her own family even though she works long hours and the challenges entrepreneurs face on a daily basis.
She also shares great advice on how to build a truly amazing team, a team it’s fun to work with every day, how to network when you’re in a new city and don’t know anyone and so much.
- [04:09] Welcome to the show J.S Kurtini!
- [04:30] When she started working on Tinybeans she didn’t think too much about the future, much less than 3 million people would be using the app.
- [05:38] When she met her co-founder Stephen O’Young she was on maternity leave, she had just had her 2nd baby.
- [05:43] She was working from home and a friend asked her to manage some facebook accounts. She started making a name for herself doing that and that’s how she met Stephen.
- [09:10] What's the best part of being an entrepreneur? What's the worst part?
- [11:48] The challenges never get easier, once you get over one another bigger one comes along.
- [13:15] She was looking for people that had the right mindset, a learning mindset is most important, be humble and be fun to work with.
- [14:30] They have offices in NY and Sydney so they have a challenge with the time zone differences.
- [15:35] Tinybeans is private, it isn’t on social media. When they post pictures, it is with the permission of the owner.
- [16:45] She does do personal networking but since she moved to NY she has had to be very intentional about it because she didn't know anyone. She makes 5 to 10% of her week about getting out and meeting people.
- [23:02] Eddie was very instrumental in getting the funding from investors because of his business background, it was a long process but they succeeded in the end.
- [25:28] It was a little stressful with finding the right investors. They now have investors that know it is a long term investment.
- [27:27] How did you get the company listed on the Australian Securities Exchange? How long was the process?
- [31:25] S.J tends to internalize stress which makes her lose sleep so she does yoga and tries to laugh at things to relieve stress.
- [33:40] S.J’s husband stays home with the kids while she works. She uses her app to stay in touch when she can.
- [35:02] She keeps her life balanced and organized with two apps - SaneBox, an app that keeps your inbox zero and Wunderlist.
- [38:32] Her advice for doing something different in your career is to go with your gut, try it and simplify your life before you start it.
- [39:44] S.J’s father told her to have an FU fund, that way if you don’t like the situation you are in you can just walk away.
- [41:05] Tinybeans is a free app and you can find it at www.tinybeans.com.
Links and Resources:
Direct download: WW236.mp3
-- posted at: 7:00am EDT
Fri, 30 August 2019
On the show today we have Chris Winfield, CEO of Super Connector Media. Chris, also known as The “Super Connector and Media Matchmaker” is the creator of Unfair Advantage Live, the premier publicity event that helps entrepreneurs and experts make connections that will get them in front of the influencers in their industry that make things happen.
Chris has had other businesses over the years but he wasn’t passionate about them and he didn’t feel like he belonged. When his business imploded a few years ago he decided to change the way he did business.
He wanted to help people connect with people that could help them be successful. So, he started Unfair Advantage Live to bring together entrepreneurs and media people and see if they could help each other. They went from a one-day event to many-days events and he hasn’t looked back since.
In this Women Worldwide episode, Chris and I chat about his story, how he became the “Super Connector,” why he created Unfair Advantage Live and what his advice is for entrepreneurs who don’t feel comfortable asking for help.
Listen in and see if this conversation hits home with you and where you are in your business right now. Are you afraid to ask for help? You might just learn some new tricks and tools to get you where you want to be.
- [02:43] Welcome to the show Chris Winfield!
- [03:20] Chris tells us that when you see someone or read about someone and you think to yourself that should be me, what’s stopping you?
- [04:47] He chats with us about starting his own web design company even though he didn’t have any connections.
- [06:32] Chris says he got his first million-plus dollar client from a small blurb that was written about him in USA Today.
- [08:10] He started Unfair Advantage Live to teach entrepreneurs how to do the stuff that he did that made him successful.
- [10:28] Chris discusses how he went out each day and talked to people, being open about what was going on in his life at the time, being honest.
- [12:31] He found, when talking to new entrepreneurs, that he knew people he could connect them with.
- [15:07] Chris tells us that word of mouth is how he gets people to attend his events. He doesn’t have to advertise any other way.
- [16:05] He says that 95 percent of the entrepreneurs he knows won’t ask for help.
- [23:52] Chris shares the challenges he faces every day in his businesses.
- [25:16] Fear, ego and expectation hold us back when we don’t prepare ourselves for challenges.
- [27:57] What is Chris surprised that he’s accomplished?
- [29:56] Chris tells people to keep things simple and to keep reaching out to one person every day. He also has a program that will keep people on track.
- [32:16] Listening and how you make people feel are so important to think about when building relationships.
- [34:49] You will never build a real relationship on social media but meeting one on one will.
- [37:32] Chris says the women in his life, his partner and his daughter have taught him so much.
- [39:20] Chris’s advice to women in business is to promote yourself, believe in what you do, we are all just people.
Links and Resources:
Direct download: WW235.mp3
-- posted at: 7:00am EDT
Fri, 23 August 2019
Through her own experiences with addiction and depression, Mal Duane has transformed her life and recreated herself into a highly successful business woman. She is a certified midlife coach and helps women through midlife transitions to heal, reclaim their lives and gain great success where they never thought possible. Also a best-selling author, Mal says all of her books, coaching and speaking is designed to inspire and elevate those souls who feel unloved and unworthy.
Mal had no idea what life had in store for her but once she found her path and mission, she held on with both hands and made the decision to help others that were taking the same journey.
Everything that happens to us in life is a learning experience, finding our triggers through meditation and journaling is how you grow and become a better version of yourself.
In this Women Worldwide episode I chat with Mal about her life, her success and her journey to self-awareness. She gives us the tools we need to become self aware. You won’t want to miss this episode so sit back, kick your shoes off and listen with an open mind.
- [02:58] Welcome to the show Mal Duane!
- [03:25] Mal speaks to us about her journey through addiction and depression to the light at the end of the tunnel.
- [05:02] She tells us that everything we go through in life teaches us the path of negative patterns or character traits that we must heal.
- [06:15] The pain that you are experiencing at this moment may inspire you to change your life and take a different path.
- [07:15] Do you rely on others to give you your self worth? Validation from other people?
- [09:12] We need to look under the hood and learn our truth.
- [10:08] Once we learn what our triggers are we will find the pathway of personal development, meditate and journal.
- [12:48] When you meditate you are getting out of your head and into your heart.
- [13:40] Mal discusses her new book ‘Broken Open: Embracing Heartache and Betrayal as Gateways to Unconditional Love’.
- [16:10] Unconscious pain and unfulfilled wishes lead to very poor conscious choices.
- [16:45] Your ego tries to keep you safe but it will also hold you back.
- [19:13] Mal says that all of the suffering and pain she carried for years was not about what people did to her it was about what she thought, her own ego.
- [23:23] You can keep people in your life as long as your boundaries are not violated.
- [25:13] Mal believes that life is a big classroom, you learn something everyday.
- [27:00] She discusses the tools she uses in her toolbox for self-awareness.
- [29:35] You have the power to change where your life is going, what is stopping you?
- [31:15] Mal has a formula for going through life thinking positively, live everyday with intention.
- [33:05] Helping others helps our personal growth more than anything.
- [33:44] Mals formula spells FAITH - focus, acceptance, intentions, thoughts and helping others. If you practice these steps you will have unwaveringly faith in yourself.
- [34:51] She still has challenges but she looks at them as taking her to another level.
- [36:32] Mal tells us how dangerous social media can be, it needs to be monitored and filters need to be used because of how people use it.
- [38:58] She gives us some final thoughts and advice about figuring out what we really want.
Links and Resources:
Direct download: WW234.mp3
-- posted at: 7:00am EDT
Fri, 16 August 2019
Leonard Kim an award winning marketer and author is on the show today chatting with us about showing the real you, making your life transparent so that your biggest failures can’t be used against you. He believes that if you control your brand in a proactive way you won’t have to be reactive down the road. Plus you might inspire others who are going through the same struggles you did.
He went from being almost homeless, failing at every company he tried to build to the successful businessman he is today. He had to step back from his failures and see what choices he made that caused him so much heartache. That’s when he realized he had forgotten what he had been taught about putting others first, focus on serving first. He was so focused on himself and what he couldn’t do that he forgot about all the things he could do to help others.
Listen in as Leonard takes us through the journey to success and the roadblocks and milestones he had on the way to transparency and being true to himself.
- [03:05] Welcome to the show Leonard Kim!
- [03:55] Leonard chats about the journey from almost being homeless to an award winning marketer and author.
- [11:08] His book is about ditching the regrettable moments in your life.
- [12:35] Should you tell the world about the skeletons in your past or do you just need to reflect on it?
- [15:05] Things can’t be used against you if you are transparent about them, control your own narrative.
- [16:18] He talks about the exposure resume - sharing the bad and the ugly of your life.
- [18:07] We live fragmented lives in business, personal and social media.
- [19:16] Sharing the good, the bad and our version of our ugly on social media will make us more cohesive as a person.
- [22:10] Why should you be the lead of a brand called “me”?
- [26:55] There are 5 different levels of exposure around brand transparency.
- [29:13] Which of the 8 steps of the brand process does Leonard recommend?
- [33:00] Your Bio needs to reflect the real you even if you look vulnerable.
- [37:25] We all feel closer to someone who shares the same experiences as we do.
- [40:25] Leonard's final thoughts and advice about how to be more vulnerable and transparent.
Links and Resources:
Direct download: WW233.mp3
-- posted at: 7:00am EDT
Fri, 9 August 2019
Sandra MacLeod, the CEO of Echo Research is on the show today to talk about how important our reputation is in business. She tells us how as women we can build our reputations by keeping an eye out and paying attention to what is being said about us. It is ok to be different but be strong and different, don’t let anyone keep you from doing what you think is right.
Sandra believes that being an entrepreneur today is about believing in yourself and managing your expectations, there will be ups and downs so just hang in there. Also, surround yourself with like-minded people and create an inner circle that will support you and keep you strong.
Sandra has accomplished many things in her career and she isn’t stopping now. When she looks back she remembers a friend of hers saying “Make a promise, keep a promise” and she has lived by that every day of her life.
- [02:27] Deirdre introduces today’s guest Sandra MacLeod.
- [03:59] How did Sandra go from communications to research?
- [08:35] In her opinion you need a sense of numbers and an understanding of statistics to be good at research.
- [11:04] Are companies coming to her before they are at a crisis? Listening?
- [12:49] She feels that social media is a wonderful power but there is also the dark side that can hurt individuals and organizations.
- [17:04] Building a following on social media can be very helpful in your business.
- [18:27] How can women build their reputation among their peers and as a leader?
- [20:58] Dare to be different, you can be different and be a strong woman at the same time.
- [22:20] What does it mean to be true to your brand?
- [25:15] Sandra thinks what it takes to be an entrepreneur today is belief in yourself and managing your expectations.
- [27:57] Who do you surround yourself with? Who’s in your inner circle?
- [30:46] When looking back on your career of the things you have accomplished, what surprises you?
- [32:40] She had a friend that used to always say “Make a promise, keep a promise.” This has stuck with her over the years and she tried to always follow through.
- [36:15] What resources does Sandra use to keep up to date with current ideas?
- [38:46] Does she think young professionals should get involved with their industry associations?
- [39:32] How does she manage her time? Does she have “me” time?
- [40:55] Her final thoughts on reputation management and staying on your brand.
Links and Resources:
Direct download: WW232.mp3
-- posted at: 7:00am EDT
Fri, 2 August 2019
Keeping in touch and building bonds with people takes communication, patience and dedication. In business and in your personal life consistency in communication is a must. My guest today has a network of 5,000 lawyers to communicate with. She says that there are many ways to communicate with people if you take the time and put in the effort.
Lindsay Griffiths is the International Lawyers Network Director of Global Relationship Management. She works closely with the Network’s Executive Director on oversight and management of day to day operations of the ILN.
In her role, she develops and facilitates relationships among INL member firm lawyers at 90+ law firms in 67 countries. She seeks opportunities for member firms to build business and relationships while ensuring member participation in Network events and initiatives.
Today we talk about how relationships are needed at every level and what we do now can ensure that we have the best people around us later. We also chat about how her future promotion is affecting the people around her and how having a tribe of good people in your circle can keep you on track.
- [02:39] Lindsay Griffiths started her path to Global Relationship Management when she asked the Executive Director, her father, if she could work with him at ILN.
- [04:53] To maintain a good relationship with your members it takes consistency. You must know, like and trust each other for it to work.
- [06:09] Everyone is busy, prioritize what is important. When you make people feel important, they are more willing to create that level of business that is important to you.
- [08:05] In relationships with clients communication and responsiveness are key. Clients want to hear from you. Even if the news is bad, communicating the issues and having a plan to fix it is always better than silence.
- [11:48] They encourage everyone to use as many different types of communications as possible. There are 5,000 lawyers in the International Lawyers Network (ILN) all over the world, so many different types of communication are utilized.
- [13:26] They use all of the social media channels now, 10 years ago they only used LinkedIn. It’s been a long road but now there are lawyers even on Facebook.
- [14:32] Being a woman in a man's world is challenging some days. She says it’s harder in the US than it is internationally.
- [15:22] There is a women's group in the ILN, they just had their biggest showing at a conference, 30% of the attendees were women.
- [15:53] Lindsay is being promoted to Executive Director, there was some push back but the majority of people have been very supportive.
- [17:16] She feels like she has to prove herself but it just might be because she hasn’t really promoted herself the way men do. Because she is taking over from her father some might not think she can do it until she is in the role.
- [22:44] When men promote themselves they are seen as go-getters. When women promote themselves they are seen as showy or bragging too much.
- [24:50] She recommends that you have a very strong support network of women who want the best for you and will give you honest feedback. It can be very tough to find those kinds of women but keep looking because you will find your tribe.
- [27:03] Don’t be afraid to stop being friends with someone who isn’t a fit for you, if they don’t support you or have your best interests at heart you don’t need them.
- [29:52] She is a photographer so when she isn’t working she is taking pictures of animals and posting them on Instagram. She also enjoys crocheting hats for cancer patients because cancer has affected her family.
- [33:18] A fear of failure is what Lindsay says gets her up in the morning. She is a perfectionist and loves the idea of figuring out how to better help her lawyers collaborate and layer relationships.
- [35:52] Social media for her is about relationships if you are careful, it can be a good tool.
- [37:28] She spends about 2 hours a day on social media. She used to use it more but now she has someone managing social media for her.
- [38:24] She goes to at least one industry conference a year to keep up with the changes in the industry, she also reads a lot to see what other industries are doing to get ideas.
- [40:02] Lindsay’s advice for building and maintaining really important bonds is consistency, make sure the people you want to be close to are being communicated with on a daily basis, reach out, stay in touch so they know that they are a priority to you.
Direct download: WW231.mp3
-- posted at: 7:00am EDT
Fri, 26 July 2019
Have you ever had a story you wanted to tell but you had no idea how to get it out to the masses? Have you ever felt like you didn’t know where to start? My guest today did it on his own and took his book Eat Less and Move More to the best sellers list along with two more books that also had the same level of success.
The journey made him realize that it's not easy to write a book, get it edited, published and marketed with limited resources. He thought why not do something that would help others in the same situation and so Brody Consulting Group was born.
Paul Brody is the founder and CEO of Brody Consulting Group. He works with his clients to write, publish and market their books with a proven system he designed. He is also the host of the Get Published podcast.
We chat about his journey in writing his books and taking them to the best sellers list on his own steam and how that experience catapulted him into the business he leads today.
- [03:32] A health crisis caused Paul to reevaluate his life when his doctor told him if he didn’t lose weight and get his act together, he’d be dead in five years.
- [04:14] He lost the weight, kept the weight off and beat the odds, he wanted to tell the story about his own journey.
- [04:42] He had no idea how to get his story out there or get a book published.
- [05:02] Sitting by the pool at the Mirage in Vegas everything started to flow, opened up his notes app on his phone and sketched out the entire outline for the book. A week later he wrote 20,000 words and that became his first draft.
- [05:39] He spent 8 hours a day learning the publishing side but then he had to figure out the marketing side. He then spent more days learning how to launch a book successfully and how to evolve with a changing market.
- [06:08] A month later, in August he launched the book “Eat Less and Move More.” It became his very first bestseller.
- [06:24] Paul was also a motivational speaker and wanted to write a couple of books based on those seminars, he wrote Motivation 101 and Positivity Attracts. They both became best sellers.
- [06:31] He started having other authors ask to be shown what he did to become successful so early on, how to market and publish their books.
- [06:52] He started coaching people one on one on writing, publishing and marketing their books. Within a year and a half, his company was up and running.
- [07:03] They then expanded into hybrid publishing where they do, done for your publishing services, done for your book marketing and this last year they have added executive ghostwriting.
- [07:31] One book from a health crisis completely changed his life. Everyone has a story you just have to get it out there.
- [08:53] The most typical mistakes that first time authors make is trying to edit their own book.
- [09:51] Always do a final proof even when you have an editor and always read the book out loud.
- [11:06] Paul’s company takes a holistic approach with writers, they don’t pitch ideas, they just want to know about your book, your situation and what you want to get out of it. He tells his clients that it's not a book launch, it’s a product launch.
- [14:23] He tells people that he is a farmer because all he does is plant seeds.
- [15:20] His proven system is breaking down everything into bite-size portions, simplify.
- [18:05] Having a great looking professional book cover is very important for a successful book launch.
- [23.37] He never even thought about starting a podcast until people around told him he should spread his knowledge and that it would be a great medium to do that.
- [24:17] He started the podcast Get Published recording one episode a week, went to 5 episodes a week and at one point was doing four episodes a day. They have done 350 episodes in the year since the podcast was launched.
- [26:15] After authors build their platform, having a podcast to get the information out to more people is definitely a great way to get their brand out there.
- [27:33] Social media is a great way to drive brand awareness and push people towards your website to bring that traffic in.
- [30:22] LinkedIn’s sales navigator is something he recommends for the ability to reach out to people and send traffic your way.
- [31:30] The challenge he faces in his business is setting expectations early with clients, making it clear that they are not going to make millions of dollars on the front end with royalties.
- [34:01] You can not be an introvert as an author and expect to sell tons of books, you have to get out there to keep the momentum going.
- [36:24] Online speaking and virtual summits are great ways of getting out there without having to physically be in front of people.
- [38:50] Paul always says he gives his information away for free, clients pay for implementation.
Direct download: WW230.mp3
-- posted at: 7:00am EDT
Fri, 19 July 2019
Why do we sometimes find ourselves in relationships with partners that aren't right? Everybody wants to find joy and love. Being trapped in a relationship that is hurtful or harmful isn't good for your health. The right partner can bring so much joy into your life, but how do you avoid those hurtful and harmful relationships? My guest today is an expert on this topic.
Iris Benrubi is a psychotherapist and marriage counsellor. She is also a dating and relationship expert who has spent the last 20 years coaching and counseling men, women, and couples on how to find true love. She is also the author of Lonely & Single to Loved & Adored. On today’s show, Iris shares her journey, her dating expertise, and tips from her book.
- [03:16] This is Iris's fourth career. She was a psychotherapist and marriage counselor for many years. When her 18 year marriage ended in divorce, she had an identity crisis and had to do a lot of soul searching.
- [04:26] A couple years later, she entered the wild west of dating. She realized she had to own that she couldn't see her own blind spots.
- [04:53] For the last few years, Iris has been teaching women how to find and maintain the relationship of a lifetime, they don't have to go through what she went through.
- [05:33] Her book and programs look at three components. The first one is finding who are you and how do you show up? Women often compromise to make relationships work and come from a place of fear.
- [06:15] Once we know our own value we start to look for someone different. Women need to be clear on what they are looking for.
- [07:40] We have a blueprint that we are born into from our families. Babies are a blank canvas, but what gets imprinted on us is how relationships work.
- [08:04] We get an identity, and we also look at how our parents interact. Even though we may not like it, this relationship blueprint is imprinted on us.
- [08:43] It takes work, but you can shift your relationship blueprint.
- [11:53] We pick our partners based on the wounds we have from childhood. If we pick a partner who is conscious, we both get to heal from those wounds, and create a happy and safe relationship.
- [12:22] Ask what the shift is that you need to make to be attracted to a better kind of partner.
- [13:20] Go for 80% and work to grow the rest.
- [14:30] If you cut people out for tiny little things, it may be because you have a fear of intimacy and getting your heartbroken.
- [15:29] When there is safety and you can feel what you feel, you can then negotiate and reach a compromise.
- [16:08] We either do exactly what our parents did or the exact opposite.
- [19:00] What we don't see and challenge is our blind spot.
- [20:43] You don't have to agree with what people are saying, they just want to be heard and acknowledged for what they are feeling.
- [21:46] Relationships are about how safe do I feel with you. The more we can allow someone to be who they are, the more space there is for them to want to be with you.
- [23:34] One thing Iris learned was that it was difficult for her to express what she needs.
- [27:16] Make sure you get into relationships that are in alignment with your values.
- [28:49] The first six months is the honeymoon stage. After this, we start to see reality. How do the two of you show up when there is conflict.
- [30:52] People often think dating is a numbers game, and that's a recipe for exhaustion. You need to know how to screen potential partners.
- [31:32] You need to write a profile that attracts the kind of people that you are looking for, and you need to know how to screen and sort potential dates.
- [32:01] Women need to be the buyer not the seller.
- [32:51] Online dating becomes fun when you start picking people who are fun for you.
- [34:57] Am I having fun? Do I feel safe? Am I happy?
- [35:57] It's about the quality of time that you spend together.
- [38:09] Iris's clients keep her going. Helping people excites her.
- [39:15] Be introspective and responsible for yourself. This is where you get to create inner peace. Invest in yourself and get the skills you need to upgrade yourself.
Links and Resources:
Direct download: WW229.mp3
-- posted at: 7:00am EDT
Fri, 12 July 2019
In business, does growth equate to bigger means better? What if you could scale your business and find more freedom and success with a company of one mindset? Today's guest has a lot to share on this topic. Paul Jarvis is a designer who likes writing. Paul has been working for himself since the 90s. He is the creator of the online courses Creative Class and Chimp Essentials.
He is also the author of Company of One: Why Staying Small Is the Next Big Thing for Business and the co-founder of Fathom Analytics.
His work has been featured in WIRED, Fast Company, and more. He has been noticed and mentioned by Ashton Kutcher and Arianna Huffington.
Some of his clients include Microsoft, Danielle LaPorte, Mercedes-Benz, Maria Forleo, and too many to mention. He is here with us today to share the mindset of a company of one. We talk about what it means to scale your business, be profitable, and find freedom. We’ll learn that sometimes in business, bigger isn't always better.
- [03:31] Paul wasn't planning on being an entrepreneur. He worked for an agency in Toronto. He loved the work and the clients, but he didn't like the company.
- [03:57] When he left the company, clients started calling him. He then realized that he might be able to do this on his own.
- [04:30] Paul became an entrepreneur by accident. His planned trip to the library to learn how to write a resume turned into a trip to learn how to start a business.
- [05:20] The biggest benefit of running his own business is being able to have a direct client contact. It's a lot harder to get a new customer than to keep an existing one.
- [06:03] He preferred to focus on retention as opposed to acquisition by offering excellent customer service.
- [07:35] One of the biggest client misconceptions is that they will let you know when they need more work done. Paul started contacting his clients and discovered that they did want more from him.
- [08:07] Keeping in touch also keeps you top-of-mind.
- [09:50] Paul can run a business with a very small group of people and outsource things without having everyone on the payroll.
- [10:24] Paul doesn't want to run a big company and manage other people. He doesn't want to build a business that will put him into that role.
- [11:36] It's hard to be skilled at every area of a business. Focus on what you are good at and get others to help with the other stuff.
- [14:17] Paul is extremely driven when he decides to do something. He didn't plan to be a writer, but he enjoys it, and it's a great way to share ideas.
- [15:22] Paul's favorite story is about his friend's dad who was an architect that started working at home. Above his computer he had a sign that said "overhead equals death."
- [17:08] Expressing personality is attractive to clients. Sharing your personality can draw in the people who are the right fit and push away the people who aren't.
- [20:51] People buy based on how they feel they are treated. Fostering success and making customers happy is the best way to sell.
- [22:34] One of his friends encouraged him to start a podcast. He now has two shows and is starting another one.
- [24:29] A business has to make enough to keep going. Helping people also makes you feel really good.
- [26:31] We often put self-inflicted pressure on ourselves in business.
- [28:07] Growth is beneficial in the beginning of starting a business. People are happier if they make more money, but only up to a certain point.
- [30:18] Freedom is important, so working 16 hours a day isn't a requirement.
- [31:05] Doing less is Paul's biggest productivity hack. He also turns off distractions. Take on less stuff.
- [32:10] “No” should be the default for everyone. This way you only do what needs to be done.
- [34:50] Find the types of projects and clients you enjoy working with and that can really move the needle. Say “no” to the other stuff.
- [35:22] Overtime you can narrow your niche down. In the beginning, you may have to be more open to trying different things.
- [36:04] Paul likes routine. He wakes up early. He makes himself a coffee and then goes on to work on creative stuff. After that, an hour or two on admin. Then he'll garden or exercise.
- [38:05] Paul's biggest “aha” moment was when he wrote an article about why he doesn't put growth at the top as priority for his business. He got 1,200 or 1,300 replies from people who had the same sentiment. He realized that there was probably a book that could focus on this topic.
- [39:48] The byproduct of business success isn't growth it's freedom.
Links and Resources:
Direct download: WW228.mp3
-- posted at: 7:00am EDT