Fri, 8 July 2022
We have conversations just about every single day, but are you having conversations with the companies from whom you're buying products? Well, in this episode of Women Worldwide, I am sitting down for a discussion with Brooke Sellas to talk about just that and more! Brooke is the C.E.O. and founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She also teaches Digital Marketing & Voice of the Customer courses (virtually) at the University of California in Irvine. Brooke’s marketing mantra is Think Conversation, Not Campaign, and she is also the author of Conversations That Connect! Brooke founded B Squared Media in 2012. Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-led customer care solutions. Brooke is an “in the trenches” marketer with 18+years of sales and marketing experience and a BA from Penn State University in Media & Communication studies. She had her “ah-ha” social media moment when, in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity. In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” for being a shining example of a social media agency. In 2018, Brooke was named one of New Jersey’s “Top 25 Women Entrepreneurs & Brand Builders,” and in 2022, she was named one of LinkedIn’s “Ten Rising Marketing Stars to Follow.” Listen in as Brooke shares that conversation is more about self-disclosure, not just clichés and facts. She also reveals how B Squared Media came to be, the importance of brands making use of social listening and connecting on a human level, how she goes about marketing and building her company, her love for animals (especially horses), and so much more! BrookeShe also offers listeners some advice, encouraging us to think about how to get to the core of communication and identify our values. Speaking of conversation, keep it going by reaching out to me and/or to Brooke! See you next time! Show Notes:
Brooke’s social channels B Squared Media’s social channels Links and Resources: |
Fri, 17 June 2022
Have you ever had one of those moments when you just don't feel like you're in sync? Maybe your voice is shaky, you can't find the words that you want to use, and/or your body feels stiff. Join me as I fly solo today and share my tips to help you overcome these no-flow moments! A no-flow moment is when, for whatever reason, your vocal cues, your verbal cues, and your body language are not synchronized, and I share with you how to get back into a synchronized flow! You, for starters, need to be able to recognize that you're having a no-flow moment, and I give you three no-flow moments and what you can do. I walk you through the three different types of no-flow moments – the previously mentioned vocal cues, verbal cues, and non-verbal cues (or body language) – giving examples of each and tips on how to overcome them. These tips include mindful breathing, a verbal fluency test that can help you determine whether or not you're going to experience a verbal no-flow moment, and letting your hands flow rather than clasping them or restricting them. These are all ways that you can help yourself so that your voice, your verbal cues, and your body language are all in sync, and I really hope that these tips are helpful for you! If you have any questions about any of what is discussed in this episode, please feel free to reach out! Show Notes:
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Fri, 3 June 2022
Loss of any kind in one’s life is tragic and soul-altering. The grieving process that follows, while painful and difficult, is necessary in order to return to a place where you can live life to the fullest. Someone who knows a lot about this process is Kristine Carlson, the co-author of the book Don’t Sweat the Small Stuff. Richard Carlson, her late husband, wrote the book and was considered the foremost expert on happiness and stress reduction. Then one day in 2006, he left to go on a trip, and due to a pulmonary embolism, never made it home. This harrowing experience has forever altered Kristine’s life and her work. It was through the process of her own grieving that she realized how prepared she was despite the sudden nature of her loss. She had the tools to be able to find her way back to a life worth living. Much of that was due to her late husband’s work and the way they lived their lives together. What she realized is that most people do not have the same tools and practices to help them through loss of any kind. Now she’s using her experiences to help women all over the world find their way through grief to continue living their lives. Listen as she shares her story, her work, and most importantly her advice for anyone who is going through any kind of loss. Grief is not limited to loss through death. Any kind of loss can trigger grief. She’s here to help others grieve in a healthy way and find their way past it. Show Notes:
Links and Resources:Don’t Sweat the Small Stuff Podcast Facebook | Twitter | Instagram | YouTube | Pinterest FOLLOW ME AT:
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Fri, 13 May 2022
So many women believe they’re bad at negotiations because it’s not a skill they’ve ever been successful at building. Not because they haven’t sought out the knowledge and advice, but because the advice they were given was not gender neutral. That’s right. Negotiation is a highly gendered skill, and that needs to change. Kathryn Valentine founded Worthmore Negotiations after having a bad experience with negotiations while she was in college. She had an amazing internship where she’d completed her tasks in a fraction of the time allotted. However, when it was time to present her project, she was told that she wasn’t a good fit for the company. Why? Because she’d tried to negotiate like a man. This experience led her down the path of researching more about this issue overall. Come to find out, women really do need to negotiate in a different way in order to be heard, respected, and compensated. Listen as Kathryn shares the three main principles women should keep in mind as they’re negotiating, her 9-step framework for helping her clients become amazing negotiators, and some fantastic resources to get you started. This is a jam-packed episode filled with thorough research and data as well as actionable strategies to get you going on your negotiation journey. Are you ready to lock in your next big compensation package? Show Notes:
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Fri, 29 April 2022
Dr. Martha Saunders, the President of the University of West Florida, has worked in higher education for over three decades. She has served in academic leadership roles in Florida, Georgia, Wisconsin, and Mississippi, and is known for her ability to manage and navigate crises. She credits her ability to help move through tough times to her views on innovative learning and creating cutting-edge academic programs. Higher education is facing some big challenges these days and she’s passionate about creating innovative solutions to deal with them. Academic leadership was not her first stop on her career journey. She actually started out in communications and helped navigate the waters of creating proper communication channels during crises. Those years have served her well as she has worked to make UWF one of the top three public schools in all of Florida. Listen as she shares her story, why they were already prepared for an instance like Covid, and what it takes to truly step into innovative learning. Dr. Saunders is a font of knowledge and her views on how to properly prepare for the unknown are unmatched. You won’t want to miss out on this discussion. Show Notes:
Links and Resources:FOLLOW ME AT:
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Fri, 15 April 2022
For so many people, finding love is one of the most difficult things they’ve ever done. It makes you wonder, why do some people find love so easily and others have immense trouble? Venus Castleberg, author of Here to Forever: Finally Free to Be Me, joins me to chat about looking for love in all the wrong places, and where she finally found hers. Venus has spent much of her life jumping from modality to modality, practice to practice looking for something to fix her. What she finally realized was that she was never broken; she simply didn’t love herself. How can you find love with another person if you don’t have love for yourself? This realization changed so much in her life, her career, and her relationships. She’s now an Access Consciousness Certified Facilitator and coaches others in rediscovering their love for themselves. Writing Here to Forever: Finally Free to Be Me gave Venus even more insights into her own issues with self-love. It had always been a bucket list item to become an author, but she didn’t realize that the story she needed to tell was her own. As she wrote, rewrote, and rewrote again Here to Forever, she unearthed a love of the negative self-talk that was keeping her stuck. The adage that we teach what we need to learn has never had more meaning than in the process of writing a memoir. Listen in to hear Venus’s story and all of the advice she gives around finding love for yourself, within your being. Looking for love in the wrong places happens because you stopped trying to find it in the right one. Within you! Show Notes:
Links and Resources:Here to Forever: Finally Free to Be Me by Venus Castleberg LinkedIn | Facebook | YouTube | Instagram FOLLOW ME AT:
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Fri, 1 April 2022
Have you ever been faced with a decision that could mean someone lived or died? Jillian Haslam, author of the new book, A Voice Out of Poverty, has faced life-threatening decisions, which kept her younger sister alive. She took those words to heart and when her little sister was born and given only three days to live, she said no. Instead, she took a bowl to tea shops in the area and asked for milk. That one decision saved her sister’s life and now she’s happily married and thriving. Despite their poverty, her parents were unbelievably giving because no matter what they had they always had room to give. Growing up around such truly inspirational people helped her to never see the suffering in the situation. Instead, she and her siblings found happiness and joy. She’s now a successful author, speaker, and entrepreneur and her goal is to give back in huge ways. Jillian is an inspiration and her story is one you won’t want to miss. Listen in to hear all of her advice and the advice of those she’s learned from. Show Notes:
Links and Resources:A Voice Out of Poverty by Jillian Hazlam Man’s Search for Meaning by Viktor E. Frankl Finding Your Voice - TEDx Talk YouTube | LinkedIn | Twitter | Facebook | Instagram FOLLOW ME AT: Website: https://www.deirdrebreakenridge.com/ Instagram: https://www.instagram.com/dbreakenridge/ Facebook: https://www.facebook.com/DeirdreBreak... Twitter: https://twitter.com/dbreakenridge LinkedIn: https://www.linkedin.com/in/deirdrebr… |
Fri, 18 March 2022
I was recently chatting with a colleague and she was sharing with me her frustrations because she felt like no one was paying attention. It got me thinking about why that might be. I’m going to impart the knowledge I shared with her here. Let me know, are people listening to you? First, be fully present when you’re in a meeting or one on one. Think about it, why would someone connect with you if your mind is obviously elsewhere. Be present and focused on the person you’re having a meeting with. Second, are you stating facts and figures or are you using the data to paint a picture of next steps? Anyone can read from a report. Anyone can read numbers and figures off of a spreadsheet. If you want to be heard, you need to be able to share facts and figures in a way that tells a story. Next, dig down to the essential information you’re sharing and be sure that’s all you share. You don’t want to jump down into rabbit holes and start providing irrelevant information. That’s a surefire way to lose your audience’s attention. Lastly, ask yourself, are you a listener? When others are talking, are you focused on them and showing them that you care about what they’re saying? If you’re not listening to others, they won’t listen to you! What are your tips for getting others to listen? Show Notes:
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Fri, 4 March 2022
Maria Brito started her career as an attorney. She grew up in a household that believed the best way to make money was to become a professional. Once she graduated and started working in law, she realized she couldn’t do that work. She hated every single minute that she spent at the law firm. The final straw came when she had her first child and the thought of going back devastated her. When she was a kid she was always writing plays and creating exciting new worlds. Maria wanted to be involved in the arts somehow. She started following the art world and figured out exactly what she wanted to do. Now Maria helps art collectors procure special pieces and consults on how to create art catalogs and more. Every single time she has made gains in her business or found that something was working, it was when she was leaning into her creativity. Without creativity, progress stops. Listen as Maria shares her story and why she’s so passionate about helping others find and use their own creativity. Show Notes:
Links and Resources:How Creativity Rules the World by Maria Brito Facebook | Instagram | Twitter | Pinterest | LinkedIn FOLLOW ME AT:
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Fri, 18 February 2022
In this day and age people have trouble being alone with themselves. With social media opening the door into our lives in new and persistent ways, we no longer have the solitary space to just be. Alone time however is necessary for growth, alignment, and joy. Listen as Rebekah Iliff and I chat about her new book and why having the space to be alone is so important. Rebekah is an author, speaker, and entrepreneur who has spent a lot of time alone. Between getting married a little later in life to moving frequently, she’s had time to get comfortable with herself. Then she experienced a tragedy and her need for alone time grew. Through her grief, she authored Champagne For One which is a humorous take on why alone time is a requirement for life. When you sit in silence and spend time with yourself, oftentimes you’ll find answers to questions you’ve been asking yourself for a long time. So, do you feel comfortable when you’re alone? Or do you avoid alone time like? If you’re the latter, listen in as Rebekah shares a few tips on how to get started on finding your comfort. Show Notes:
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