Women Worldwide with Deirdre Breakenridge (business)

Today we get an update from Women Worldwide alum Fabian Geyrhalter and learn a little bit more about empathy and branding in the age of social media. Building a brand has never been more important, and today that means "dressing down" and connecting with a like-minded consumer base in an authentic way.

 

Fabian Geyrhalter is a brand strategist, author, and mentor known for helping turn ventures into admired brands. He is the founder and principal of Los Angeles based consultancy firm Finien, as well as a Global 100 Mentor at the Founder Institute. He is a contributing columnist for Forbes and Inc., and he has been published by the likes of The Washington Post, The Huffington Post, and Mashable.

 

In this episode we are discussing the different “traits” Fabian has identified in successful brands. Stay tuned to learn more about Fabian’s new book Bigger Than This and how you can turn any venture into an admired brand!

 

In This Episode

  • Empathy and transparency in branding
  • Being accessible and walking a fine line
  • How brands disrupt without innovation or tech
  • Winning hearts and minds
  • The 80/20 Rule

 

Quotes in This Episode

“Branding kind of became the new advertising.” —Fabian Geyrhalter

 

“People just ache for brands to be trustworthy friends.” —Fabian Geyrhalter

 

“At the core, every brand knows their number one customer, and their communication is tailored to that type of person... And the idea of ‘don’t talk politics’ is thrown out the window!” —Fabian Geyrhalter

 

“[Brands] really only disrupt... through brand thinking.” —Fabian Geyrhalter

 

“80% of what I put out there via social media needs to be communications-focused around my value propositions. So, what do I actually give potential clients, potential readers, potential listeners that they themselves can turn into actions...” —Fabian Geyrhalter

 

Resources

Connect with Fabian on Twitter and LinkedIn

www.Finien.com

BiggerThanThis.com

Bigger Than This

How to Launch a Brand

Fabian's previous appearance on Women Worldwide

Direct download: FabianGeyrhalteronWomenWorldwide.mp3
Category:Business -- posted at: 5:38pm EDT

Today’s guest took the reigns of a prestigious design firm at a young age and built it into her own empire. Now, she is sharing her story and talking about her process for finding smart, stylish design solutions, as well as best practices any entrepreneur can relate to.

 

Alexa Hampton is a New York designer renowned for her extensive knowledge of classic and eclectic European design. She is the Owner and President of interior design firm Mark Hampton LLC, as well as the home furnishing products line Alexa Hampton Inc. She is also an international lecturer, two-time author, Wall Street Journal columnist, and television personality with the distinct honor of being the first and only female designer to make regular appearances on “This Old House.”

 

Stay tuned to hear more from Alexa herself about building out a visionary career, the importance of honesty at work, asking for help, and owning your mistakes—and enjoy a good laugh as well!

 

Today's episode of Women WorldWide, which features a Visionary Woman Award winner, is being sponsored by Moore College of Art & Design. Moore is the first and only women's visual arts college for undergraduates in the United States.

 

In This Episode

  • Growing up a design legacy
  • Early life and career
  • Design process and practical considerations
  • Managing stress and overcoming obstacles
  • Importance owning your mistakes

 

Quotes in This Episode

“I’ve been coming to the same office since 1984!” —Alexa Hampton

 

“There’s not only one good solution for a design dilemma.” —Alexa Hampton

 

“You gotta be willing to get lucky.” —Alexa Hampton

 

“I hope I don’t have a trademark style... I don’t design in a vacuum. But, I see my job as a decorator as really to tease out the best version of my clients’ style. ” —Alexa Hampton

 

“When I first took over the firm, after years of observing the boom of the ‘80s and the early ‘90s, I needed to go cleaner... I needed a purge, and now the notion of not having all those flourishes is beyond me. I love them–I desperately desire them. I’m affected by the pendulum swings of environment.” —Alexa Hampton

 

“I never swan in and preach from on high. It always starts with an ample amount of practical information.” —Alexa Hampton

 

Resources

AlexaHampton.com

Connect with Alexa on Facebook, Instagram, Twitter, and Pinterest

The Language of Interior Design

Decorating in Detail

Direct download: AlexaHamptononWomenWorldwide.mp3
Category:Business -- posted at: 4:10am EDT

In the age of social media, your online presence means everything. Unless you are creating valuable content and meaningful connections, you are likely missing the mark. Today on Women Worldwide we are speaking with Jason Schemmel about bringing empathy into our online communities and creating successful, organic social networks.

 

Jason Schemmel is a Social Media Manager for HarperCollins Christian Publishing in their Bibles department. He is also the host of the podcast “GSD chat,” as well as a speaker specializing in social media strategy, content creation, and managing your social media presence.

 

Stay tuned to learn how you can use social media to create impact for your brand and “get shit done.” If your business isn’t already on social media, or even if you are looking to improve your online presence, take some time to hear what Jason has to say!

 

In This Episode

  • Empathy in online environments
  • The mistakes we make online
  • Real-time marketing and staying relevant
  • If your business isn’t on social media, does it even exist?
  • GSD Chat and podcasting
  • Trial and error and mitigating online backlash

 

Quotes in This Episode

“How can you produce great content that provides value to people and keeps them wanting more?” —Jason Schemmel

 

“If you’re a brand or a personality, or even just being yourself, if you’re not producing content and publishing things that don’t resonate with people, no one is going to care—it’s just going to be another thing in their feed.” —Jason Schemmel

 

“Especially in today’s age where it seems organic reach has become more and more of a scarcity, being able to utilize empathy in your content to better reach people and to better connect with people so that they share it organically. That’s just going to help everyone, and on the business side of things it’s cheaper too!” —Jason Schemmel

 

“You’re projecting an opinion. If I don’t align with your opinions, then I don’t care.”—Jason Schemmel

 

“There are definitely businesses out there who still haven’t fully grasped the concept and the impact that social media can have.” —Jason Schemmel

 

“We’re now in that day and age where if you don’t have a social media presence of some kind, you practically don’t exist.” —Jason Schemmel

 

Resources

Follow Jason on Twitter

Connect with Jason on LinkedIn

Listen to GSD Chat

Direct download: JasonSchemmelonWomenWorldwide.mp3
Category:Business -- posted at: 11:39am EDT

For every dollar you spend, are you making it back? Are you making more? For any successful business person or entrepreneur, it is important to take decisive action and to be able to quantify the profits those actions translate into. Ultimately, success is all about asking the right questions and taking action. And if you are caught up in forever planning your next move this episode of Women Worldwide is for you.

 

Robyn Crane is a Money and Business Growth Expert and in-demand speaker focused on helping service-based female entrepreneurs grow their businesses. She is widely known for her work as the host of the television show The Financial G-Spot and the radio show Let’s Talk Money. Robyn is also a four-time #1 best-selling author, and her latest book is titled Make More Money, Help More People.

 

In this episode of Women Worldwide, Robyn gets you energized to take action yourself! She provides you with some important tools and some helpful resources to help you make more money—and help more people.

 

In This Episode

  • Robyn’s journey from artist to financial guru
  • Finding the RIGHT business coach and passing the “mentor test”
  • Taking ACTION: “planners” vs. “action-takers”
  • The true cost of inaction and true return on investment
  • Creating a business that fits the life you want

 

Quotes in This Episode

“Selling and really closing sales is totally transformational when you have something incredibly valuable to offer.” —Robyn Crane

 

“When people pay, they pay attention.” —Robyn Crane

 

“Once you make a certain amount of money, you’re good. But why do you want to make more money? The reason I want to make more money is because ... I believe that when you make more money, you help more people.” —Robyn Crane

 

“The creators and the planners, I hate to say it, but they’re always making less money or very little money compared to those who take action.” —Robyn Crane

 

“A confused mind says ‘no’ and does nothing.” —Robyn Crane

 

“The richest people on this planet are willing to be wrong, but they do not sit.” —Robyn Crane

 

“I want to surround myself with people who are doing way better than I am!” —Robyn Crane

 

Resources

Robyn Crane's blog

A FREE download of Robyn’s book Make More Money, Help More People

The Financial G-Spot

Robyn’s radio show appearances

Direct download: RobynCraneonWomenWorldwide.mp3
Category:Business -- posted at: 10:30am EDT

This year (and every year), how will you create the greatest possible impact in your career and in your life? Figuring out how to reach your maximum potential requires a great deal of passion and introspection. To get there, perhaps the best place to start is with a bit of motivational thinking.

 

Joining me on the show is Holly Dowling, global keynote speaker, inspirational thought leader, trainer, and consultant. Holly spends her time helping professionals to live life with a passion and to reach their fullest potential and serves as an expert in strength-based leadership, change of management, and corporate women's empowerment. If all that wasn’t already enough to keep her busy, she’s also the host of the podcast A Celebration of You.

 

If you need a January pick-me-up, look no further. Holly’s advice for surrounding yourself with positive people, pursuing your lifelong dreams and passions, and turning your darkest periods into your brightest days will energize you for the entire year ahead.

 

In This Episode

  • What it means to have a butterfly dream on your shoulder
  • How to energize and uplift the people around you
  • The positive impact dark periods of life can have
  • Where to find “balcony people” in your life
  • Three qualities all successful people share

 

Quotes in This Episode

“My mantra began, ‘Tell me no. Watch me go.’ … No matter what I want in this world, no matter what adversity I face, I can still do something magnificent. I believe everybody has that.” —Holly Dowling

 

“If there's one person in this room that [this experience] can make a difference for them, and it rekindles a hope and a spark of light in their own personal darkness, then that is why I'm there.” —Holly Dowling

 

“I chose to not live in ‘woe is me.’ I choose to live in ‘wow is me.’ And I'm not going to say it's easy. But I do believe it's a choice, and I choose joy every day.” —Holly Dowling

 

“Take these next 30 days to fall back in love with who you are. It's never too late to dream. How about relishing and celebrating who you are? And that has a lot to do with the stuff you've been through.” —Holly Dowling

 

“Is it networking or is it just being open to the world and the serendipitous moments that are around us and in front of us? I'm allowing myself to be open to everybody I meet.” —Holly Dowling

 

Resources

HollyDowling.com

A Celebration of You Podcast

Connect with Holly on Facebook, Twitter, and LinkedIn

Direct download: HollyDowlingonWomenWorldwide.mp3
Category:Business -- posted at: 12:08pm EDT

We live in a lightning fast world. How do you make sure your business is keeping pace? According to today’s guest, the answer is by embracing failure and by preparing to change–fast.

 

Meet Brandi Boatner, the Social and Influencer Communications Lead for IBM Global Markets. Brandi has been working with IBM since 2010, and she has also served as a Digital Experience Manager for IBM Global Technology Services. She's currently the Chair of the IBM Black Network of New York Business Resource Group (BRG), and she's a founding member of the IBM Marketing Communications and Citizenship MCC Diversity Council. Through her work with IBM, she’s become an expert in adopting an agile framework to build more flexible, fast-paced teams.

 

Follow along as Brandi shares the inside-baseball on becoming an agile marketer, ways to embrace failure (and why you should!), plus the best advice she has ever received.

 

In This Episode

  • What it means to be an agile marketer
  • How agile principles apply to everyday tasks
  • Ways to combat (or keep up with) warp speed change
  • The best career and life advice Brandi’s ever received
  • How mindfulness can transform your life

 

Quotes in This Episode

“Fail fast and embrace that failure so that you can iterate, course correct, and then try again can apply an agile framework to whatever it is that [you’re] doing.” —Brandi Boatner

 

“We live in a three-second world, right? A three second, right-swipe world. If I can't do what I need to get done in 10 days, why am I doing this? Why?” —Brandi Boatner

 

“I've gotten rid of that mindset of, ‘This has to be perfect.’ It does not have to be perfect. There has to be progress made on the task… I celebrate progress not perfection.” —Brandi Boatner

 

“Change and comfort can't coexist, so you should be willing to have that uncomfortable conversation in order for you to implement the changes that you need as a professional and then as a business.” —Brandi Boatner

 

“People can define their success differently. You might ask somebody else, and they say success is money. Someone might say success is happiness, somebody might say anything, but for me I would really say success, for me, is growth. ” —Brandi Boatner

 

Resources

Email Brandi or connect with her on Twitter, LinkedIn, and Instagram

IBM

Emotional Intelligence 2.0

Direct download: BrandiBoatneronWomenWorldwide.mp3
Category:Business -- posted at: 1:08pm EDT

In our time producing Women Worldwide, I have spoken with people from all walks of life. I’ve interviewed entrepreneurs, inventors, and educators from around the world. But today is a first. I don't think we've ever had a volcanologist on the show. Meet Jess Phoenix, a professional field scientist who's running for the California Congress.

 

In addition to her hands-on work as a volcanologist and burgeoning political career, Jess is executive director, principal investigator and co-founder of a revolutionary environmental scientific research organization called Blueprint Earth. She's also a fellow in the Explorer's Club, a featured scientist on the Discovery Channel and Science Channel and a TEDx speaker. Her work has been covered in Popular Science Magazine, NASA's FameLab on National Public Radio, CNN international and on This Week in Science. Her mission is to inspire everyone to tap into their innate curiosity, igniting wonder about our planet and the world we live in.

 

Stay tuned to hear incredible stories from Jess’s professional life and find out how she’s using her scientific background to fuel political change and encourage people around her.

 

In This Episode

  • What entrepreneurs can learn from Jess’s episode with horse thieves
  • Proof it’s never too late to learn a new skill or passion
  • The benefits of leveraging social media
  • How doors open when you don’t shy away from saying ‘yes’
  • Why you don’t have to be the best at what you do

 

Quotes in This Episode

“Being curious about a number of different things is okay. You don't have to focus or specialize too early because you can change directions… You can get into things at any age. It doesn't require you doing it from when you're five or anything like that.” —Jess Phoenix

 

“You always have to think about what the greater cause is and that's what keeps you going even when it's rough 'cause it's not all fun and games. It's not all campfires—I mean sometimes you deal with horse thieves.” —Jess Phoenix

 

“We are humans, we are so adaptable. So that's what we have to do. We have to adapt to the challenges and that means be flexible, be creative, and solve those problems.” —Jess Phoenix

 

“It doesn't matter what your problem is, if it's an erupting volcano, a flat tire, God knows what! You just look at it, and you just take it apart, piece by piece. And you figure out how you're gonna get out of this situation you're in, and you just do your job.” —Jess Phoenix

 

“You don't have to be the best, but you have to be so good that they can't ignore you.” —Jess Phoenix

 

Resources

Jess Phoenix for Congress

Volcano Jess

Connect with Jess on Twitter, Facebook, and here and here on Instagram

Direct download: JessPhoenixonWomenWorldwide.mp3
Category:Business -- posted at: 8:25am EDT

Would you say you or your business has reached your limitless potential? Have curiosity and passion helped you to impact others and to reach your goals? According to today’s guest, nurturing your curiosity is exactly what you need to elevate your business to the next level.

 

Nikki Barua is a change agent, and she's leading a movement to empower people and organizations to thrive amidst disruption. She founded BeyondCurious in 2011 to help large companies innovate like startups, and since then, the award-winning digital accelerator has created massive impact by guiding brands to achieve their digital transformation goals. Nikki was awarded Entrepreneur of the Year by ACE in 2014, recognized as Top Woman Entrepreneur in North America by Ernst & Young in 2015, and as LA Woman of Influence by The Business Journals in 2016.

 

Tune in to hear why you should be fostering your own curiosity, why you should learn to pivot like a small business, and how to turn your business’s challenges into opportunities to level up.

 

In This Episode

  • Why every child needs heroes
  • The ways education can help you think differently
  • How to nurture your own curiosity
  • Why big organizations should think and operate like small startups
  • What makes entrepreneurship like a video game

 

Quotes in This Episode

“I grew up with a belief that it's possible for us to do absolutely anything. And with that belief in my heroes, I learned very early on to really dream big and be bold and take courageous action.” —Nikki Barua

 

“The gift that I got from education was in how to think. The most powerful gift or tool we can be equipped with is being able to frame great questions, because when you know how to approach a problem, the answers emerge from within you.” —Nikki Barua

 

“As we grow, we tend to lose that curiosity because we're afraid to ask or we're afraid to simply pursue something where there's a potential of failure. And so our fears tend to get in the way of our curiosity, and when we let that fear overtake our curiosity, it limits our ability to learn and to grow and to give back. ” —Nikki Barua

 

“As an entrepreneur, your challenges are never ending. I've learned to frame it in a way that I measure my progress as an entrepreneur based on the size of my problems. So if my problems are getting bigger, I know I must be getting better.” —Nikki Barua

 

“One of the most important lessons of leadership is the humanity of being authentic and vulnerable and really being grateful for the opportunity to lead and to bring out the best in all of the other people.” —Nikki Barua

 

Resources

BeyondCurious

Follow BeyondCurious on Facebook, Twitter, and LinkedIn

Nikki Barua

Connect with Nikki on Facebook, Twitter, and LinkedIn

Direct download: NikkiBaruaonWomenWorldwide.mp3
Category:Business -- posted at: 8:07pm EDT

On Women Worldwide, we often talk to influential women about their passion and how it has inspired the product or service they provide. But what if your product involves sharing a piece of your own spirit? Such is the case in the art world, where a professional’s product is as deeply personal as it gets.

 

Joining me on the show is New York-based artist Kathy Butterly, known for bringing a painterly sensibly to her idiosyncratic ceramic sculptures. Kathy Butterly was born in 1963 in Amityville, New York. She received her BFA at Moore College of Art before earning an MFA at University of California Davis. She lives and works in New York alongside her husband and fellow artist Tom Burckhardt. Kathy has exhibited across the United States, and many of her works are in the Permanent Collections at the Museum of Modern Art, the Detroit Institute of Arts, and the Carnegie Museum of Art.

 

Get a behind-the-scenes look at the creative process of an incredible artist as Kathy shares her inspirations, breaks down her relationship with her materials and work, and talks about blending her professional and personal lives.

 

Today's episode of Women WorldWide, which features a Visionary Woman Award winner, is being sponsored by Moore College of Art & Design. Moore's the first and only women's visual arts college for undergraduates in the United States.

 

In This Episode

  • The amount of time that goes into creating a piece of work
  • How different art materials behave
  • Challenges women artists face today
  • How an artist blends and balances her professional and personal lives
  • The importance of having a positive, nurturing support system

 

Quotes in This Episode

“I'm just trying to make work that really resonates with my heart, my mind. Formally and also on a deeper level.” —Kathy Butterly

 

“With art materials, you build a relationship with them. You nurture a relationship with a certain color or a certain pigment, and it's very personal. It's a weird thing to explain somebody who's not an artist, but color and materials, they're very personal.” —Kathy Butterly

 

“I think that there are, there's definitely some challenges, especially if you decide to have a family where you have to juggle a lot. But you manage how to do it… Or I did, because being true to myself and making my work is one of the most important things other than making sure my kids are healthy and good.” —Kathy Butterly

 

“There's always challenges, and that's life. It would be really boring if there weren't challenges or if things didn't go wrong. When things go wrong, that's when you have to problem solve. And that's where things get better.” —Kathy Butterly

 

“Everything's about the journey. I, in a way, part of my thinking and my making work is I'm not in it to make something. I'm in it to figure something out along the way and for all my thoughts and all my hard work, to achieve something in the end that has meaning. That's my success is to achieve something with meaning.” —Kathy Butterly

 

Resources

kathybutterly.com

See Kathy’s work at the James Cohan Gallery in Chelsea or the Shoshana Wayne Gallery in Santa Monica

Direct download: KathyButterlyonWomenWorldwide.mp3
Category:Business -- posted at: 6:34pm EDT

The concept of “mind over matter” is incredibly powerful, especially when it comes to your health and healing. You may not have control over everything in your life, but you do have complete power over how you feel. You have control over your dreams, your goals, and how you pursue them.

 

Perhaps no one understands that better than today’s guest, Alexa Carlin. After a near-death experience that put her in a medically induced coma at 21, Alexa became a full-time speaker to share her story. Since then, she's gone on to found the Women Empower Expo and Be a Public Speaker. All of her business endeavors serve the same passion and goal: she wants to see people’s lives change for the better.

 

Listen in as Alexa shares her incredible story, advice on how to chase your professional dreams, plus incredible insights on how you can impact other people’s lives.

 

In This Episode

  • Why it’s important to take ownership of your goals and dreams
  • Little daily actions that can have a big impact on others’ lives
  • The number one way to stand out as an entrepreneur
  • Different approaches public speakers can use to prepare
  • Why the phrase “work/life balance” can be a misnomer

 

Quotes in This Episode

“I truly believe that everything that we work towards leads us to that bigger picture of who we're supposed to be in life, as long as we never give up and continue to persevere and follow our passion.” —Alexa Carlin

 

“That's how I've made a difference in thousands of people's lives. I say, ‘I'm going to make a difference in at least one person's life, every single day.’ When you start on the individual level, that creates a ripple effect.” —Alexa Carlin

 

“The impact you're making in the world is happening, you just may not see it. But that's the thing—you don't have to see it. All you have to know is that you are doing your best to create that positive impact.” —Alexa Carlin

 

“Confidence is a lifelong journey. You have to work on it every single day.” —Alexa Carlin

 

“It's not like you have so many hours of work and so many hours to live…. This is your life. This is your chance to do everything that you want to do. How are you going to make the most of it?” —Alexa Carlin

 

Resources

Women Empower Expo

Women Empower Expo on Facebook, Instagram, and Twitter

Connect with Alexa on Instagram

Be a Public Speaker

Direct download: AlexaCarlinonWomenWorldwide.mp3
Category:Business -- posted at: 9:59am EDT