How to Build an Online Community That Champions and Uplifts Women

Every mom knows the importance of finding your tribe. Juggling careers, motherhood, and marriage while maintaining your sense of self is so important. But it can be difficult to do it all without the help of likeminded women! What they say is true: it takes a village. And now that village lives online.

 

Maria Hunt is a tech entrepreneur who got her start back in the early days of Myspace. Now, she’s the founder of Unicorn Moms, an online community with more than 70,000 women. In addition to an active Facebook group, she's also launched the platform's mobile app to allow moms to embrace their individuality and to connect with other unicorn moms in their areas through increased geolocation capabilities. Both the Unicorn Moms sites and app cover topics that moms want to talk about, ranging from their favorite deals, cocktails and recipes, to airing their dirty laundry, or even seeking advice on their career goals and marital challenges.

 

Listen in as Maria breaks down the myth of the perfect mom and shares why there is power in confiding in one another, supporting one another, and laughing through the challenges of motherhood online as a community.

 

In This Episode

• The illusion of the perfect mom
• Why it’s important to support a woman’s individuality outside of motherhood
• The reason people love connecting through online communities
• How to build an online community made up of brand champions
• The skills every entrepreneur needs to succeed

 

Quotes in This Episode

“We're all struggling in this together. We all got shit going on. We're all somehow killing it at this mom thing, so let's just embrace it and support one another.” —Maria Hunt

 

“We're social human beings, everyone. We love to be a part of something, we love to communicate and be around people, and I think that's one of the big things with any successful business. I think there has to have that social aspect, because it's very, very important.” —Maria Hunt

 

“I have this platform, I would be doing a huge disservice if I didn't use it for good. That's what I love about having my own business, is that I'm doing good for these women, making them better as wives, as mothers, as sisters, as friends, because of the community and the support.” —Maria Hunt

 

“What I felt, and opinions and view on certain aspects of anything have changed within the last five years. I'm like, ‘Wow, I really thought this way about this?’ You grow. It's an evolution, and I think as we get older, we get better. We get better in everything,” —Maria Hunt

 

“Patience, drive, hustle—those are the key elements. You can't be afraid, you can't have fear. I think, a lot of the times, fear stops us. We're like, ‘We can't. I can't do that.’ I just think you got to do it, you've got to have it in you. No risk, no reward.” —Maria Hunt

 

Resources

Unicorn Moms

Become a Unicorn Mom on Facebook

Connect with Unicorn Moms on Instagram, Twitter, Pinterest, and YouTube.