Women Worldwide with Deirdre Breakenridge

Mollie Evans, the co-founder of the Baby Vida Oxygen Monitor, a sophisticated yet easy to use device that monitors the oxygen level and heart rate, wirelessly from a baby’s foot joins Host Deirdre Breakenridge on Women Worldwide. The Baby Vida Oxygen Monitor is a device that sends an alarm, if either of the vitals fall outside of the predetermined ranges.

On the show, Mollie discusses her entrepreneurial journey with her husband to create Baby Vida. She shares the challenges of research and product development; designing a product and then having to start over from scratch. She offers advice to other entrepreneurs about what it takes to bring their dream products to life. Mollie and her husband's hard work paid off with a patented product that gives parents a sense of security and peace of mind.

A little more about Mollie Evans … When Mollie’s baby was born, Mollie did what any mother would do, and checked on him constantly. She had a baby video monitor but it wasn't enough. She began to wonder, “What would it sound like if my baby stopped breathing?” After many sleepless nights and reinforcement from other moms experiencing the same fears, Mollie realized she had to take action. And she did!

You can connect with them on Facebook.

A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.




Direct download: WW_015.mp3
Category:Business -- posted at: 9:34am EDT