Thu, 5 March 2015
Yvonne Lacey, Media Director at TwoNil, joins Host Deirdre Breakenridge on Women Worldwide. Yvonne works in performance platform marketing with B2B clients and dot com ventures for strong ROI, utilizing high-level analytics for optimal outcomes. She shares her deep knowledge of the media, focusing on the new trend of podcasting.
Before TwoNil, Yvonne spent many years at Fox Broadcasting Company, as the National Media Director developing, planning and executing strategic marketing and promotional campaigns via traditional and new media vehicles to promote the FOX television network.
A little more about Yvonne Lacey … Throughout her career, Yvonne has experienced the vast changes in the media landscape. She's embraced the changes both professionally, as a media director, and also personally, as a podcaster, launching her show, Dr. Xmas. The Dr. Xmas show is a part of the #50Shows Empowering Women movement. Through Dr. Xmas, Yvonne discusses her passion for Christmas, and offers tips to listeners on how to bring back the spirit of the holidays.
A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at , and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.