Fri, 2 January 2015
Libby DeLana, founding partner of Mechanica joins Host Deirdre Breakenridge on Women Worldwide.
Listen to find out how Libby went from a graphic designer by trade to award winning creative director and founding partner of a next generation marketing and advertising firm. Libby discusses creativity and innovation and how only a small percentage of women have lead creative roles in firms today. Libby’s work helps to empower women in their creative careers, imparting advice on raising the bar and the numbers.
A little more about Libby … Libby honed her skills at the Boston Architecture Center and the Harvard School of Design, as well as under Milton Glaser at the Haystack Mountain School of Craft. She has designed print ads for Saucony, web pages for Communispace, sleeper bags for Brahmin handbags, illuminated maps for Forest City Enterprises, a fragrance for a boutique hotel, packaging for Swiss Army and Tribe Hummus, shoeboxes for StrideRite, catalogs for L.L.Bean, a dictionary for Houghton Mifflin, logos and materials for many more.
Libby has recently taken her creativity to Instagram with her #morningwalk. A day that starts early with a ritual morning walk through her hometown of Newburyport, Massachusetts. An hour that always provides fresh inspiration, and at least one image, shared via her Instragram feed @parkhere.
Libby's work has won many industry awards and has been featured in such noted publications PRINT Design Annual, Graphis Design, Graphis Logo and Communication Arts.
A little more about Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.