Thu, 21 July 2016
Stephanie Abrams Cartin and Courtney Spritzer, co-founders of Socialfly in New York City and the authors of the book, Like, Love, Follow, join Host Deirdre Breakenridge on Women Worldwide. When Stephanie and Courtney met, and realized they shared the same vision and insights, they teamed up to create and successfully grow their social media marketing and PR agency, Socialfly.
Today consumers are tied to their smartphones. Studies also reveal that the highly digitized person has a dwindling attention span. At the same time, if businesses want to connect and engage with their customers, then they have to be highly digitized too. On the show, Stephanie and Courtney share what it means for a business to be fully digitized and which companies are receiving a high grade. They also offer tips for companies "restarting" their programs and what it means to be more strategic about their brand personality through social media. As entrepreneurs, authors, and media personalities, Stephanie and Courtney also discuss their best practices for staying organized, on track and reaching their goals.
A little more about Stephanie and Courtney ... Stephanie is a graduate of Cornell University School of Hotel Administration. She first began her career in sales at Marriott International. While helping some friends launch entrepreneurial endeavors, she recognized the tremendous positive impact social media could have on a business' sales and marketing efforts. Courtney began her career as a financial analyst at American Express and bond underwriter at Hanover Insurance Group. Early on, she too realized the incredible opportunity that social media presented for organizations worldwide.