Women Worldwide with Deirdre Breakenridge

In today’s world, social media drives the flow of information and has the power to either make or break your business. So in this episode, we are focusing on getting ahead with social media and digital marketing! No matter what your business, it behooves you to cultivate an effective online presence and continuously growing network of both industry professionals and loyal consumers.

 

Helping us maximize our social media presence today is Joan Pelzer. Joan is an entrepreneur, social media expert, and online engagement strategist with clients ranging from entrepreneurs to a UN-based NGO. She is the founder of Joan Pelzer Social, the radio show host of “Follow Me Friday,” and the President of the NYC Chapter of Femfessionals, a national networking and professional development organization for women.

 

Stay tuned to learn more about Joan, the importance of networking, productivity, and the key to success on social media! Joan shares some great tips and strategies for you to use, as well as some valuable advice.

 

<h2>In This Episode</h2>

 

  • Joan’s Journey
  • Connections and Networking
  • Strategy and Engagement
  • Success on Social Media
  • Follow Me Friday
  • Productivity and Leaving it to the Pros



Quotes in This Episode

“Digital media has completely changed in the last few years [...] There are hundreds of social media platforms and apps and there are new ones forming every single day [...] You have to know what’s going on and you have to adjust along the way!” —Joan Pelzer

“What’s defining the successful company [...] is authenticy–being real [...] and that’s a hard thing to do.” —Joan Pelzer

“Being on social media needs to be part of [...] a brand, a person, an influencer–it needs to be part of the core and it’s got to be a part of the innate strategy of the company overall.” —Joan Pelzer

“You may not get more clients from doing social media, but if you don’t do social media you may lose what you have.” —Joan Pelzer

“Know what you don’t know, and know what you know, because there’s a lot you’re not going to know and that’s perfectly okay as long as you have resources around you that do know.” —Joan Pelzer

 

Resources

Joan Pelzer Media

Joan’s LinkedIn, Facebook, Twitter, and Instagram

Direct download: JoanPelzeronWomenWorldwide.mp3
Category:Business -- posted at: 8:31pm EDT

Today we are discussing a tough subject: change! In our lives, we often go through periods of great change, but the more important issue is whether or not we are successful on the other side of these transitions. To be successful requires flexibility, adaptability, and a will to move beyond our comfort zones. Luckily, on today’s episode of Women Worldwide, we are speaking with Dr. Ai Zhang!

Ai Zhang is a professor of public relations and social media who has previously taught at Stockton University in Philadelphia, Pennsylvania. She is currently based in South Korea, and while she continues to teach, she now also serves as a Digital Learning consultant, Blogger, Speaker, Live-streamer, and as the host of her own Facebook Live show.

Today Ai shares big changes in education and how she is using technology and social media to disrupt the traditional classroom setting. We are also talking about taking risks, manifesting your best life, and embracing change. Stay tuned to learn how Ai has come to love the person change has made her, and how we can utilize great change to manifest great strength and self-discovery!

 

In This Episode

  • Ai’s Big Transition
  • Craving Change
  • A Classroom Without Walls
  • Social Media and Live Streaming
  • Self-Discovery and Self-Care

 

Quotes in This Episode

“There was a desire in my heart that was craving for a bigger stage and some change.” —Ai Zhang

 

“So many people are enjoying their work and loving their work, and enjoying their life. They are traveling, doing things, and creating impact! I was like, ‘Wow if they can do it why not me?’” —Ai Zhang

 

“I’m really passionate about education, especially the future of education, and how technology and digital media devices are disrupting the traditional teaching and learning space.” —Ai Zhang

 

“With the digital media space, you can reach more people [...] the sky is your limit. You can create content to serve people–to improve people’s lives.” —Ai Zhang

 

“Our students are digital learners, they prefer digital first. That’s why I am such an advocate of speaking students’ language [...] instead of expecting them to come to us.” —Ai Zhang

 

“Starting this self-reinventing journey is also a journey to understanding myself and what I want [...] I think that is the most rewarding part.” —Ai Zhang

 

Resources

Ai’s Official Website

Ai on LinkedIn, Facebook, Twitter

Ai’s favorite book: The Code of the Extraordinary Mind

Direct download: Ai_ZhangonWomenWorldwide.mp3
Category:Business -- posted at: 10:39am EDT

Learn, expand, and reskin! The key to any successful endeavor is a crystal clear understanding of its purpose, place, and potential. Most ventures are doomed to fail without mindful preparation and ready execution. Today Dolores Hirschmann joins us to discuss clarity–clarity in messaging, clarity in purpose, and clarity in your business so that you can become a successful “idea-preneur.”

 

Dolores Hirschmann is an internationally recognized strategist, speaker, and Clarity Coach. She is the Chief Clarity Officer at Masters in Clarity and a Tedx Organizer and Speaking Coach. Dolores is also a published author with two books currently out: New Beginnings, and 18 Minutes of Impact: Move Your Audience to Action the TED Way.

 

Stay tuned as we leverage the power of clarity and positivity with Dolores. Get ready to lean away from failure and lean into fulfillment as she shares some GREAT advice with our Women Worldwide audience.

 

In This Episode

 

  • Dolores’ Story
  • Masters in Clarity and the power of clarity
  • Doing what you are wired to do
  • “Idea-preneurs”
  • The “Human Coach”
  • Massaging that fear and some really good advice

 

Quotes in This Episode

“Let’s look at the intersection of [...] what would you do for free all day long, what are you trained to do, what does the world need, and what would people pay?” —Dolores Hirschmann

“How do I find myself in this place? How do I continue my professional and intellectual growth?” —Dolores Hirschmann

“I am passionate about ideas that can make a positive impact in the world.” —Dolores Hirschmann

 

“When you are able to serve from this place you become magnetic […] you are doing what you were wired to do.” —Dolores Hirschmann

 

“We become successful in our work when we are able to be okay with who we are.” —Dolores Hirschmann

 

“You have to actually help them process the fear, because if they don’t they’ll never leave the driveway.” —Dolores Hirschmann

 

Resources

Masters in Clarity Website

Dolores on LinkedIn

Dolores’ Books: New Beginnings, 18 Minutes of Impact: Move Your Audience to Action the TED Way

Direct download: DoloresHirschmannonWomenWorldwide.mp3
Category:Business -- posted at: 7:16am EDT

With great reward often comes great risk. To be on the leading edge of progress in an evolving world, you must be willing to take chances and be brave. Today’s special guest knows all about taking risks, powering up, and being first! She made a name for herself in the rapidly evolving world of technology in the cradle of tech itself, Silicon Valley. Today she is here to share her journey from immigrant to Silicon Valley pioneer and the power of “Powering Up.”

 

Through her roles as the first investor and founding board member of Salesforce, as well as a serial entrepreneur who founded two successful companies (CyberCash and MarketPay), Magdalena Yesil established herself as a pioneer in Electronic Commerce. After graduating from Stanford University with a Bachelors of Science degree in Industrial Engineering and Management Science and Engineering and a Masters of Science degree in Electrical Engineering, she has been active in Silicon Valley for over 30 years (8 of those as a VC at US Venture Partners). Additionally, as the Founder of Broadway Angels, she currently works with an all-female board of angel investors.

 

This is an episode you won’t want to miss! For entrepreneurs and techies everywhere, men and women alike, stay tuned to hear all about Magdalena’s groundbreaking new book, Power Up: How Smart Women Win in the New Economy.

 

In This Episode

 

  • How and why you need to power up
  • The current landscape for women in tech and venture capital
  • The "Me Too" movement and power dynamics in the workplace
  • Why you need mentors and sponsors
  • Challenges and misses all professionals can relate to

 

Quotes in This Episode

 

“When an opportunity presented itself, I was always willing to take a risk.” —Magdalena Yesil

 

“I don’t do regret, I don’t think regret is a good thing. I think it’s a waste of energy, and my goal in life is always to look forward, not back.” —Magdalena Yesil

 

“Don’t just let it happen. In fact, you have more power than you think to control the situation. Now, that doesn’t mean that you can always control it [...] Let’s use the power we actually have more often than we do.” —Magdalena Yesil

 

“The key is to have the belief that tomorrow [...] is going to be better [...] that really is the bottom line of entrepreneurship.” —Magdalena Yesil

 

“You can do anything as long as you know what the risks are and you’re willing to take those risks […] Any idiot can take a risk with their eyes closed, the trick is to take the risk with your eyes open, knowing the consequences, knowing the price you’re going to pay.” —Magdalena Yesil

 

Resources

Magdalena on Facebook, Twitter, and LinkedIn

Magdalena’s Official Website

Direct download: MagdalenaYesilonWomenWorldwide.mp3
Category:Business -- posted at: 2:58pm EDT

Today we are talking about diversity, inclusion, and helping students and professionals pursue their dreams. Nancy Lee Sanchez turned her own journey navigating the American educational system into a career that benefits thousands of students today. From working in a sweatshop at the age of 13 to earning her Masters from Brooklyn College, Nancy’s story is one of resilience, determination, and inspiration.

 

Nancy is the Executive Director of the Kaplan Educational Foundation. She has over 18 years of expertise providing greater access to higher education. Moreover, Nancy has been a champion for improving the college experience and supporting leadership among low income, non-traditional, and underrepresented students. Nancy’s educational journey started at Kingsborough Community College. After earning her AAS there, she went on to earn a BA from Long Island University and an MA from Brooklyn College.

 

Stay tuned to learn what it means to be in the business of “selling a dream,” and just how Nancy and the Kaplan Educational Foundation are making higher education accessible and thoughtful.

 

In This Episode

  • Common struggles for immigrant students
  • The importance of diversity and inclusion
  • Leveraging educational institutions
  • Education beyond the classroom
  • Selling the dream and living the dream

 

Quotes in This Episode

“Many people believe that in Puerto Rico English is taught to the point that you become proficient. But in reality, I lived in the countryside and that wasn’t true.” —Nancy Lee Sanchez

 

“I don’t remember ever [having] conversations about college, and that was because so many of us and our families were in this survival mode.” —Nancy Lee Sanchez

 

“I remember thinking of my mom as ‘Rosie the Riveter’...I just felt like I knew so many ‘Rosie the Riveters’...They were always working. You know, women of color especially and in many communities that have been disenfranchised, women have really always contributed to the economy.” —Nancy Lee Sanchez

 

“I don’t want people to be in survival mode, I want people to thrive.” —Nancy Lee Sanchez

 

“Last night I was on my Facebook, and I had one of my students take a picture in LA and he said, ‘I’m on top of the world’ and this is a young man, an urban youth, New York city raw talent–many people have dismissed him–but he really wants to bring sustainable farming [to cities.]” —Nancy Lee Sanchez

 

“There will always be injustice. I want to live in a world where that doesn’t exist, but what do you do when there is injustice?” —Nancy Lee Sanchez

 

Resources

Nancy Lee Sanchez on LinkedIn

The Kaplan Educational Foundation

Your 2018 Guide to College Transfer: 90 School Profiles BOOK

Direct download: NancyLeeSanchezonWomenWorldwide.mp3
Category:Business -- posted at: 11:49am EDT

Let's talk about leadership. Our guest today comes from the world of brand management and is actively advocating for CMOs. She is a staunch believer in the importance of leadership in marketing and the importance of shaping new leaders from the classroom to the boardroom.

 

Kim Whitler is an Assistant Professor of Business Administration at the University of Virginia’s Darden School of Business. Prior to teaching, Kim spent nearly 20 years in general management and leadership roles, including serving as a brand management executive at Procter and Gamble and CMO at David’s Bridal. Kim’s work focuses on understanding how c-level roles, characteristics, and decisions impact a firm’s marketing performance. She is a researcher with numerous academic articles featured in publications such as The Journal of Retailing, The Academy of Management Journal, and the Marketing Science Institute Series. She is also a contributor to Forbes and CMO.com and has authored over 100 articles.

 

Kim shares her thoughts on educating future leaders and creating effective relationships between business leaders in different roles. Stay tuned to hear about Kim’s transition from 2 decades in business to being a professor at the Darden School of Business and how she is advocating for CMOs.

 

In This Episode

  • The importance of financial planning
  • How to advocate for CMOs
  • Understanding roles in marketing
  • Educating CEOs
  • Women on boards

 

Quotes in This Episode

“People live the first half of their lives for status, money, material stuff, and then they hit this thing called a midlife crisis because they realize none of that matters. And all of a sudden they start thinking about what their life will mean... So I basically said my goal was to retire at 40, and at 40 I wanted to do whatever I wanted to do regardless of money or status because I thought it would make a difference.” —Kim Whitler

 

“If the CEO isn’t designing the role correctly... they are setting up the CMO to fail.” —Kim Whitler

 

“When I look at a football team they all look the same to me, they’re all football players. But yet people who understand football know that a quarterback is very different from a punt returner, from a receiver. These are different roles. And yet a lot of marketers don’t realize that there are very different roles, CEOs don’t realize it, and executive recruiters don’t realize it.” —Kim Whitler

 

“Very few marketers are on boards. Less than 3% of board members are marketers. So, a general question is: Should they be? Do marketers on boards matter? Do they help? Under what conditions do they help? And so, I’ve been spending the last eight years working on research to address this question.” —Kim Whitler

 

“The CMO is supposed to go change the growth trajectory of the firm, but they don't have any influence on pricing, they don’t manage the product, they don’t manage the product pipeline, they aren’t influential on distribution, all they manage is promotion. So, part of what needs to happen is educating the CEO on what it takes to impact growth.” —Kim Whitler

 

“There’s a lot of pressure from society to be a certain way. You know? Students come out at 18 and they’ve had a heavy, heavy dose of serving others. That’s terrific. It’s good for our culture and America, but then they feel guilty doing something for themselves, they feel guilty wanting to have a position that pays more money. So, part of my thing is to be very true to yourself .” —Kim Whitler

 

Resources

Follow Kim on Twitter and LinkedIn

Read Kim's work at Forbes

Kim at UVA’s Darden School of Business

 

Direct download: KimWhitleronWomenWorldwide.mp3
Category:Business -- posted at: 7:31pm EDT

Today we get an update from Women Worldwide alum Fabian Geyrhalter and learn a little bit more about empathy and branding in the age of social media. Building a brand has never been more important, and today that means "dressing down" and connecting with a like-minded consumer base in an authentic way.

 

Fabian Geyrhalter is a brand strategist, author, and mentor known for helping turn ventures into admired brands. He is the founder and principal of Los Angeles based consultancy firm Finien, as well as a Global 100 Mentor at the Founder Institute. He is a contributing columnist for Forbes and Inc., and he has been published by the likes of The Washington Post, The Huffington Post, and Mashable.

 

In this episode we are discussing the different “traits” Fabian has identified in successful brands. Stay tuned to learn more about Fabian’s new book Bigger Than This and how you can turn any venture into an admired brand!

 

In This Episode

  • Empathy and transparency in branding
  • Being accessible and walking a fine line
  • How brands disrupt without innovation or tech
  • Winning hearts and minds
  • The 80/20 Rule

 

Quotes in This Episode

“Branding kind of became the new advertising.” —Fabian Geyrhalter

 

“People just ache for brands to be trustworthy friends.” —Fabian Geyrhalter

 

“At the core, every brand knows their number one customer, and their communication is tailored to that type of person... And the idea of ‘don’t talk politics’ is thrown out the window!” —Fabian Geyrhalter

 

“[Brands] really only disrupt... through brand thinking.” —Fabian Geyrhalter

 

“80% of what I put out there via social media needs to be communications-focused around my value propositions. So, what do I actually give potential clients, potential readers, potential listeners that they themselves can turn into actions...” —Fabian Geyrhalter

 

Resources

Connect with Fabian on Twitter and LinkedIn

www.Finien.com

BiggerThanThis.com

Bigger Than This

How to Launch a Brand

Fabian's previous appearance on Women Worldwide

Direct download: FabianGeyrhalteronWomenWorldwide.mp3
Category:Business -- posted at: 5:38pm EDT

Today’s guest took the reigns of a prestigious design firm at a young age and built it into her own empire. Now, she is sharing her story and talking about her process for finding smart, stylish design solutions, as well as best practices any entrepreneur can relate to.

 

Alexa Hampton is a New York designer renowned for her extensive knowledge of classic and eclectic European design. She is the Owner and President of interior design firm Mark Hampton LLC, as well as the home furnishing products line Alexa Hampton Inc. She is also an international lecturer, two-time author, Wall Street Journal columnist, and television personality with the distinct honor of being the first and only female designer to make regular appearances on “This Old House.”

 

Stay tuned to hear more from Alexa herself about building out a visionary career, the importance of honesty at work, asking for help, and owning your mistakes—and enjoy a good laugh as well!

 

Today's episode of Women WorldWide, which features a Visionary Woman Award winner, is being sponsored by Moore College of Art & Design. Moore is the first and only women's visual arts college for undergraduates in the United States.

 

In This Episode

  • Growing up a design legacy
  • Early life and career
  • Design process and practical considerations
  • Managing stress and overcoming obstacles
  • Importance owning your mistakes

 

Quotes in This Episode

“I’ve been coming to the same office since 1984!” —Alexa Hampton

 

“There’s not only one good solution for a design dilemma.” —Alexa Hampton

 

“You gotta be willing to get lucky.” —Alexa Hampton

 

“I hope I don’t have a trademark style... I don’t design in a vacuum. But, I see my job as a decorator as really to tease out the best version of my clients’ style. ” —Alexa Hampton

 

“When I first took over the firm, after years of observing the boom of the ‘80s and the early ‘90s, I needed to go cleaner... I needed a purge, and now the notion of not having all those flourishes is beyond me. I love them–I desperately desire them. I’m affected by the pendulum swings of environment.” —Alexa Hampton

 

“I never swan in and preach from on high. It always starts with an ample amount of practical information.” —Alexa Hampton

 

Resources

AlexaHampton.com

Connect with Alexa on Facebook, Instagram, Twitter, and Pinterest

The Language of Interior Design

Decorating in Detail

Direct download: AlexaHamptononWomenWorldwide.mp3
Category:Business -- posted at: 4:10am EDT

In the age of social media, your online presence means everything. Unless you are creating valuable content and meaningful connections, you are likely missing the mark. Today on Women Worldwide we are speaking with Jason Schemmel about bringing empathy into our online communities and creating successful, organic social networks.

 

Jason Schemmel is a Social Media Manager for HarperCollins Christian Publishing in their Bibles department. He is also the host of the podcast “GSD chat,” as well as a speaker specializing in social media strategy, content creation, and managing your social media presence.

 

Stay tuned to learn how you can use social media to create impact for your brand and “get shit done.” If your business isn’t already on social media, or even if you are looking to improve your online presence, take some time to hear what Jason has to say!

 

In This Episode

  • Empathy in online environments
  • The mistakes we make online
  • Real-time marketing and staying relevant
  • If your business isn’t on social media, does it even exist?
  • GSD Chat and podcasting
  • Trial and error and mitigating online backlash

 

Quotes in This Episode

“How can you produce great content that provides value to people and keeps them wanting more?” —Jason Schemmel

 

“If you’re a brand or a personality, or even just being yourself, if you’re not producing content and publishing things that don’t resonate with people, no one is going to care—it’s just going to be another thing in their feed.” —Jason Schemmel

 

“Especially in today’s age where it seems organic reach has become more and more of a scarcity, being able to utilize empathy in your content to better reach people and to better connect with people so that they share it organically. That’s just going to help everyone, and on the business side of things it’s cheaper too!” —Jason Schemmel

 

“You’re projecting an opinion. If I don’t align with your opinions, then I don’t care.”—Jason Schemmel

 

“There are definitely businesses out there who still haven’t fully grasped the concept and the impact that social media can have.” —Jason Schemmel

 

“We’re now in that day and age where if you don’t have a social media presence of some kind, you practically don’t exist.” —Jason Schemmel

 

Resources

Follow Jason on Twitter

Connect with Jason on LinkedIn

Listen to GSD Chat

Direct download: JasonSchemmelonWomenWorldwide.mp3
Category:Business -- posted at: 11:39am EDT

For every dollar you spend, are you making it back? Are you making more? For any successful business person or entrepreneur, it is important to take decisive action and to be able to quantify the profits those actions translate into. Ultimately, success is all about asking the right questions and taking action. And if you are caught up in forever planning your next move this episode of Women Worldwide is for you.

 

Robyn Crane is a Money and Business Growth Expert and in-demand speaker focused on helping service-based female entrepreneurs grow their businesses. She is widely known for her work as the host of the television show The Financial G-Spot and the radio show Let’s Talk Money. Robyn is also a four-time #1 best-selling author, and her latest book is titled Make More Money, Help More People.

 

In this episode of Women Worldwide, Robyn gets you energized to take action yourself! She provides you with some important tools and some helpful resources to help you make more money—and help more people.

 

In This Episode

  • Robyn’s journey from artist to financial guru
  • Finding the RIGHT business coach and passing the “mentor test”
  • Taking ACTION: “planners” vs. “action-takers”
  • The true cost of inaction and true return on investment
  • Creating a business that fits the life you want

 

Quotes in This Episode

“Selling and really closing sales is totally transformational when you have something incredibly valuable to offer.” —Robyn Crane

 

“When people pay, they pay attention.” —Robyn Crane

 

“Once you make a certain amount of money, you’re good. But why do you want to make more money? The reason I want to make more money is because ... I believe that when you make more money, you help more people.” —Robyn Crane

 

“The creators and the planners, I hate to say it, but they’re always making less money or very little money compared to those who take action.” —Robyn Crane

 

“A confused mind says ‘no’ and does nothing.” —Robyn Crane

 

“The richest people on this planet are willing to be wrong, but they do not sit.” —Robyn Crane

 

“I want to surround myself with people who are doing way better than I am!” —Robyn Crane

 

Resources

Robyn Crane's blog

A FREE download of Robyn’s book Make More Money, Help More People

The Financial G-Spot

Robyn’s radio show appearances

Direct download: RobynCraneonWomenWorldwide.mp3
Category:Business -- posted at: 10:30am EDT