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Syndication

Most business owners know the importance of curating, creating, and sharing standout content. And yet 70% of marketers lack a consistent or integrated content strategy.

 

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Plus he’s a speaker, podcaster, and the author of five books, including his latest, Killing Marketing coming out in September. If it wasn’t clear at this point: Joe is a serious content expert.

 

Follow along as Joe contemplates the wild ride of building a business, explains what’s wrong with marketing today, and offers his one-of-a-kind advice for revamping how you communicate with your customers.

 

In This Episode

  • A way to approach new business ideas that decrease your risk
  • Why it’s time to kill marketing as it stands today
  • How to create a direct line of communication with your customers
  • What makes podcasting a near-perfect medium
  • The importance of unplugging from technology

 

Quotes in This Episode

“[An entrepreneur] is a special type of person. You have to get used to ups and downs, more downs than ups. And you kind of struggle through it, you're patient, and hopefully everything'll work out and things take care of itself.” —Joe Pulizzi

 

“[Most businesses] consider [content] a business asset, but they're not focusing on the core of what that asset is. It's not the content, it's the audience. Your asset is building an audience.” —Joe Pulizzi

 

“People want to know why their marketing is less efficient, why CMOs keep getting turned over, why the marketing profession isn't as respected as, let's say, accounting or another field like that. It's because we can't get out of our own way right now.” —Joe Pulizzi

 

“Content marketing is not new, it's old. It's been around for hundreds of years.” —Joe Pulizzi

 

“I'm a better person—I'm a better man—without technology.” —Joe Pulizzi

 

Resources

Connect with Joe on Twitter

Find Joe’s books on joepulizzi.com

Content Marketing Institute

Content Marketing World

Think and Grow Rich by Napoleon Hill,

The Seven Habits of Highly Effective People by Steven Covey

The 10X Rule by Grant Cardone

Direct download: JoePulizzionWomenWorldwide.mp3
Category:general -- posted at: 2:00am EDT

With the rise of trends like the “gig economy,” more and more professionals are finding room to build side hustles and passion projects to go along with their more traditional 9-to-5 jobs. But when is the right time to transition that side gig into a full-time career? Today’s guest has some stellar advice about how to know if and when your passion project should become your job.

 

Meet Jessica Lawlor, CEO of Jessica Lawlor and Company. Jessica was working in the corporate PR world when she decided to trust her instincts and leave her job. She launched J.Lo and Co., her own communications agency that focuses on content management, development, public relations, social media strategy, and branding.

 

In this episode, Jessica shares her own journey to building her dream career and the day-to-day challenges of running a business, plus tips on how a focus on mindfulness made it all possible.

 

In This Episode

  • Why nurturing multiple passions is good for you (and your business)
  • Some of the major challenges of running a business
  • How tools like yoga and meditation can make you a more mindful entrepreneur
  • The importance of energy management in addition to time management
  • How Millennials business owners might differ from other entrepreneurs

 

Quotes in This Episode

“I think that having multiple passions makes you a better person, a better employee. I personally think it just makes you more well-rounded.” —Jessica Lawlor

 

“I truly have turned all of my passions into my career… Which sounds like a dream, right? It really does. But, it's something that I've struggled with because, now, I feel like I have no hobbies, and I have no passions. It's great to do all these things that I love on a day-to-day basis, but they still are work. And they're things that then you need to take a break from, from time to time.” —Jessica Lawlor

 

“It's okay to change and to pivot at any time… That's the beauty of doing this on your own. You don't have to ask permission to make a change.” —Jessica Lawlor

 

“What I want people to know about being a millennial business owner, and my fellow millennials, is that I think more than ever, we just know what we want, and we aren't afraid to go after it.” —Jessica Lawlor

 

“Start now. Start where you are. And if you have a passion or something you're excited about, do it now, and do it on the side of your job.” —Jessica Lawlor

 

Resources

Calm: Meditation to Relax, Focus, & Sleep Better

jessicalawlor.com

Connect with Jessica on Twitter

Direct download: JessicaLawloronWomenWorldwide.mp3
Category:general -- posted at: 2:40pm EDT

Just when you think you’re on top of the latest tech buzzwords — augmented reality, virtual reality, the Internet of Things — you find there’s more to learn. That’s why we invited today’s guest, Tiana Laurence, to the show to discuss her new book Blockchain for Dummies.

 

In addition to authoring the book, Tiana Laurence serves as the CMO and co-founder of Factom, a blockchain-as-a-service company. But what is blockchain technology? It’s a ledger or permanent, secure digital record that helps safeguard data used by government, commercial, and non-profit systems. Still confused? Don’t feel like a dummy. Tiana will explain.

 

Tune in as Tiana discusses all kinds of emerging technologies, the importance of secure data in the age of the internet, plus how women can be kinder to ourselves professionally.

 

In This Episode

  • What blockchain technology entails
  • Trends in the rapidly changing cryptocurrency marketplace
  • How to identify and protect your company from a cyber security attack
  • How a tech-minded person approaches time management
  • The ways women have to overcome imposter syndrome

 

Quotes in This Episode

“Blockchain technology is so wide. It's sort of like saying "internet," in that there's 100 different applications for it, and over time, these applications just keep on proliferating.” —Tiana Laurence

 

“I just love emerging technology. I've always been fascinated by all types of technology... that I think will change the world.” —Tiana Laurence

 

“I knew that if we could create a way of permanent data, that everyone could trust and go back and reference, that it would solve a lot of problems that the internet has.” —Tiana Laurence

 

“A friend once told me, ‘You can have everything, but you can't have everything at once.’” —Tiana Laurence

 

“As women, we often put ourselves last, and we put our goals last… If we want to do big things in our life, then we have to put those goals first, and let the unimportant things fall away.” —Tiana Laurence

Resources

Blockchain for Dummies

Factom.com

Tiana Laurence on LinkedIn and Twitter

Direct download: TianaLaurenceonWomenWorldwide.mp3
Category:general -- posted at: 8:40pm EDT

As entrepreneurs, we go into business for a variety of reasons. Maybe we’ve always wanted to be our own boss, or we wake up in the middle of the night with an idea we can’t put down. But some entrepreneurs, like Jamie Morea, go into business because they have a truly transformative life experience they simply have to share with the world.

When Jamie Morea was on a plane midway between Guatemala and Thailand, she got very, very sick. Nausea, extreme fatigue, and a distended belly came over her like a wave—and it didn’t let up for six months. Doctors narrowed down that her problem was somehow digestive. Jamie started to do her own research and what she uncovered about how environmental factors, medical history, and diet impact gut health—and in turn how gut health affects our overall well-being—changed her life. Finally, a specialist in New York discovered the culprit of her illness: a rare parasite. But even so, what she learned about the bacteria in her digestive system set her on a path to change her life and the lives of those around her through her company and probiotic product Hyperbiotics.

This is one entrepreneurial journey you won’t want to miss. Come for the incredible story, and stay for Jamie’s advice about how to better care for your body and your business.

In This Episode

  • Why you need to be careful about the supplements you consume
  • How your gut health impacts your entire wellness journey
  • The challenges of running a business as it grows at rapid speed
  • Why you need to hire for company culture above all else
  • How failures and hard times can compel you to find your passion

Quotes in This Episode

“It’s very important to be a savvy consumer and know the company you’re dealing with.” —Jamie Morea

“What are you eating? What is your home environment like? What are your stress levels like? [Progressive doctors] are taking the whole picture into account because all of it affects your gut bacteria. And now we know that your gut bacteria is the root of all health.” —Jamie Morea

“The secret to our success has been finding the right people.” —Jamie Morea

“I have learned to focus on my strengths and to not try to do the things that don’t feel fun — to really kind of follow my zone of genius and find the other pieces of the puzzle that are other people’s genius.” —Jamie Morea

“We don’t have a lot of idleness today in our world… but sometimes the most beautiful things spring out of nothing.” —Jamie Morea

Resources

Hyperbiotics

Jamie Morea on Twitter

Hyperbiotics on Twitter, Facebook, Pinterest, and Instagram

 

Direct download: JamieMoreaonWomenWorldwide.mp3
Category:general -- posted at: 7:50pm EDT

In our ever-changing business landscape, professional development is going through its own kind of transformation. To keep up with rapid-fire changes brought on largely by digital evolution, companies across industries are coming up with new, innovative ways to help their employees develop fresh skills and competencies.

 

Today’s guest, Stephen Waddington, is a partner and the Chief Engagement Officer at Ketchum. He works with clients, he helps with business development and marketing, and he is responsible for driving the integration and innovation of digital and social capabilities throughout the Ketchum network across 90 offices. Ketchum encourages professional development through their own online platform.

 

In this episode, Stephen shares how and why the Ketchum model works and explains the necessity for continuous learning among professionals through both formal and informal online training.

 

In This Episode

  • The learning potential in modern social environments
  • Why email and static websites aren’t dying—but they should be
  • How professional development is becoming borderless
  • The challenges an organization faces with collaborative training
  • When learning about tech needs to start and why

 

Quotes in This Episode

“People are using platforms like Facebook day in and day out in their lives. They're using it across the web, but increasingly on mobile platform so, it isn't much of all lift then to introduce a technology like Workplace and say, ‘Okay, everything you can do on the public version of Facebook, you can now do privately in the work environment.’” —Stephen Waddington

 

“That’s the first thing you should do. Find [people you want to work with] on Twitter, and just listen to the conversations they’re having.” —Stephen Waddington

 

“[Teaching privacy and social media etiquette] has got to start the moment we give technology to children… Children need to be taught the basic good behaviors of communicating.” —Stephen Waddington

 

“If you want to be treated like a professional, you need to take continuous professional development seriously.” —Stephen Waddington

 

“You should find your own personal purpose and find work—do something that excites you—because you spend a lot of time at work. When you do that, you will do your absolute best.” —Stephen Waddington

 

Resources

Stephen’s blog

Contact Stephen

Connect with Stephen on Twitter

Direct download: StephenWaddingtononWomenWorldwide.mp3
Category:general -- posted at: 6:32pm EDT

Women make up almost half the workforce and receive more college and graduate degrees than men. Even so, on average women make less than men by at least 20 percent (more for minorities) in every single occupation where the data is available. No matter what industry you work in: It’s time to reinvent the company model.

Beth Monaghan, CEO of InkHouse, is a passionate advocate for gender equality both inside and outside of the office. She has served on a Women in the Workplace Taskforce and she’s currently the Vicechair of The Alliance for Business Leadership. Recently, Inkhouse worked on the nationwide Women’s March in January.

Tune into this episode to better understand what systemic changes need to take place at work if we truly want to see women hold equal footing to men on the job.

In This Episode

  • How workplace environments reward masculine behaviors
  • Simple ways businesses can reinvent how they approach the gender divide
  • The ways in which women can—and should—embrace who they are at work
  • How men can be better partners in helping women excel
  • Why it’s so important to develop the confidence to trust your gut

 

Quotes in This Episode

“When [women] show up, we get heard.” —Beth Monaghan

“The culture we’ve inherited privileges confidence over competence.” —Beth Monaghan

“I have seen far too many panels on diversity—whether it’s multicultural diversity or gender diversity—populated by 100% white men. How is that representative?” —Beth Monaghan

“When you help employees in their personal lives, they will be more likely to help you in your business life.” —Beth Monaghan

“Women have been playing by these biased rules for a long time…But we need to just own what we’re good at and stop apologizing for it.”—Beth Monaghan

Resources

The Miracle Morning

InkHouse

Contact Beth on Twitter and LinkedIn

Direct download: BethMonaghanonWomenWorldwide.mp3
Category:general -- posted at: 7:15pm EDT

Are government contracts worth the effort they take to pursue? Or do the certification process and compliance requirements take too much work? Many small businesses, especially those owned by women, don’t know how to take advantage of the opportunity and lose out on the potential perks.

After working for years in the financial industry, Jean Kristensen joined her family’s security business. In an effort to really help them scale and grow, she started to pursue government contracts and explore different certification programs for working with the government. Through her experience, an idea was born: There was no company or program helping business owners leverage their certifications and understand the process to getting and ultimately managing government relationships. Now Jean runs a consulting firm, Jean Kristensen Associates, that helps women-owned businesses pursue and manage government contracts to boost sales and grow their businesses.

Follow along as Jean shares the ups and downs of entrepreneurship and how bidding for government contracts can grow your revenues in ways you haven’t expected before.

In This Episode

  • The characteristics of a true entrepreneur
  • How to figure out how your business fits into the government marketplace
  • Affordable business resources for female entrepreneurs
  • How government contracts can transform a business
  • Common mistakes new entrepreneurs make

Quotes in This Episode
“Entrepreneurship is not for everyone… Above and beyond having the vision for setting your own goals, you have to be extremely disciplined. Because the buck really does stop with you.” —Jean Kristensen

“Doing business with the government is like jumping into the ocean.” —Jean Kristensen

“The government has different goals they’re trying to obtain with women-owned businesses… and certification makes you visible [to them].” —Jean Kristensen

“One of the biggest mistakes that I made early on… is the belief that you know it all, even if you’ve done it already.” —Jean Kristensen

“You need to find ways to constantly reinvent yourself… It’s my responsibility to grow so the business can grow.” —Jean Kristensen

Resources
The Small Business Administration

Women’s Business Enterprise National Council

jeankristensenassociates.com

Call Jean Kristensen Associates at 917-397-7242 for a free 30-minute consultation

Direct download: JeanKristensenonWomenWorldwide.mp3
Category:general -- posted at: 8:06pm EDT

How focused are you on building your personal brand? Maybe it’s something that you strive to grow every day—maybe you think you don’t even have one. That’s where you’re wrong, says today’s guest. Leonard Kim, CEO of InfluenceTree, has built a business and career out of showing fellow professionals how to build their personal brand by boosting their influence online. And he’s certainly made it work for himself. He has 500,000 social media followers, he’s been read over 10 million times, and you can find profiles on him Fortune, Inc, Entrepreneur, Forbes, and a variety of other publications. But it wasn’t always this way. It was only a few short years ago that he found himself truly down on his luck. Follow along as Leonard shares his incredible journey, offers advice for building up your own brand, and shares the power of facing your fears to pursue your dreams.

In This Episode

  • How achieving the American Dream can be fraught with obstacles
  • Identifying (and adjusting) how the world sees you at work and online
  • Ways to repurpose and revamp content to spread your brand far and wide
  • The importance of finding a team of partners for your business
  • Why both good and bad feedback from your friends and colleagues is a gift

Quotes in This Episode

“I had to recognize what my fear was. And after I recognized it, I realized that I needed to face it, and do something about it.” —Leonard Kim “Every single person out there has a personal brand, whether they know it or not.” —Leonard Kim “I don’t think I know a single person out there who has all the skills possible to go out there and create a business by themselves… It’s impossible to have a one-person team.” —Leonard Kim “[My work] is actually improving the lives of others. I think that’s the greatest impact of all.” —Leonard Kim “If you’re scared of doing something, use that fear as an indicator that you’re onto something great.” —Leonard Kim

Resources

InfluenceTree LeonardKim.com

Direct download: LeonardKimonWomenWorldwide.mp3
Category:general -- posted at: 6:01pm EDT

Do you feel beautiful? Inside and out? Wouldn’t it be awesome if you felt incredible all the time and had a foolproof diet, fitness, and beauty routine? That’s the goal of today’s guest.

When Jacqueline Schaffer’s mother was diagnosed with skin cancer, Jacqueline found herself feeling defeated. She was a physician, and yet she felt she couldn’t heal the most important woman in her life. Together, she and her mother began to explore medical alternatives from across the globe. What she learned by combining Eastern and Western medical philosophies has set her on a new career path. In addition to her work as a doctor, Jacqueline is now also a bestselling author and founder of Schique Skincare, a company that enhances the lives of women by helping them look and feel more beautiful throughout their lives.

Tune in as Jacqueline explains different beauty philosophies from around the world, the importance of focusing on a whole-body approach to beauty, and what other entrepreneurs can learn from her journey.

In This Episode

  • When people should start paying attention to their health and beauty regimen
  • The current trends in the beauty industry
  • When to use Eastern medicine and when to use Western medical principles
  • What entrepreneurs can learn from fellow ambitious professionals
  • Jacqueline’s advice for people seeking a lifestyle change

Quotes in This Episode

“Everything in life needs balance.” —Jacqueline Schaffer

“To have a healthy body, mind, and soul, your everyday life is very important. Your nutrition, your fitness, your sleep, the people you surround yourself with—yes, that is Eastern medicine. That’s every day. That’s a lifestyle.” —Jacqueline Schaffer

“You’re going to make mistakes. People are going to not believe in you, and tell you that you can’t do it…. You’ve just got to snap back and be resilient. And not let that bring you down.” —Jacqueline Schaffer

“I’ve been scared so many times and thinking, oh my goodness—but I’m not going to give up… It’s important to also know that it’s okay if you’re scared. It’s completely normal. Just don’t give up.” —Jacqueline Schaffer

“Try to get all the best resources and mentors... But also know that your journey to getting to that end goal is going to be so beautiful and so different from the mentor before you. And that’s what makes you special.” —Jacqueline Schaffer

Resources
Irresistible You: Smart Solutions for Clear, Radiant, Youthful Skin

jacquelineschaffer.com

Schique Skincare

 

Direct download: JacquelineSchafferonWomenWorldwide.mp3
Category:general -- posted at: 8:46pm EDT

There’s no denying we’re living in a digital era (and have been for a decade or so). Tech rules everything—and I mean everything. It’s not just the obvious industries like SaaS or mobile. Tech has advanced how we approach everything from healthcare to travel to retail. And now, you can add education to the list. Teachers are using burgeoning technologies to provide more enriching learning experiences for their students.

 

Meet Nanda Krish, who can shed quite a bit of light on how educators are embracing digital platforms. He’s the Executive Chairman and CEO of Wisewire, an online marketplace focused on creating high-quality digital learning materials and assessments for teachers. Their goal? Enable professionals while fulfilling the educational needs of students on a global level.

 

Follow along as Nanda shares how Wisewire is helping teachers gain some of their time back so they can better personalize their lesson plans, impact students’ lives, and change the education landscape.

 

In This Episode

  • The fundamental misunderstanding about teachers’ time and resources
  • How tech is enhancing a more personalized approach to learning
  • The role of big data in school systems
  • The similarities between teachers and entrepreneurs
  • How to encourage young girls’ involvement in STEM

 

Quotes in This Episode

“The most valuable human resources are teachers.” —Nanda Krish

 

“The motivation of teachers and administrators and others to get equipped with the right amount of data has been eye-opening.” —Nanda Krish

 

“It goes without saying that teachers have a love of knowledge and are lifelong learners. It’s the same thing with an entrepreneur. You have to be in a constant mode of learning.” —Nanda Krish

 

“A lot of learning takes place outside of the classroom.” —Nanda Krish

 

“Having the right mentors over time is instrumental from a growth perspective… That ability to kind of validate the direction you’re taking, what you’re doing—I think that is something that pays huge dividends.” —Nanda Krish

 

Resources

Wisewire

Wisewire on Facebook, Twitter, and LinkedIn

 

Direct download: NandaKrishonWomenWorldwide.mp3
Category:general -- posted at: 9:35pm EDT